What Do PDFs, Quizzes, Aspect Ratios and Video Views All Have In Common?

Posted by on May 2, 2019 in Blog, Social Media, Social Media News | 0 comments

What Do PDFs, Quizzes, Aspect Ratios and Video Views All Have In Common?

Did you guess it? That’s right, we’re back with the latest news from Social Media Land!

As usual, this month brings more updates and changes. We’re here to interpret them so you can see if your business could benefit.

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Ice Breakers, Unicorns & Instagram Countdowns

Posted by on Feb 20, 2019 in Blog, Social Media, Social Media News, Social Media Strategy, Social Media Tips, Social media videos | 0 comments

Ice Breakers, Unicorns & Instagram Countdowns

Just how can you use a unicorn to increase your sales on social media?

And how can an Instagram story help promote your event?

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Are You Making the Most of Facebook and Instagram Shopping?

Posted by on Jan 30, 2019 in Blog, Social Media | 0 comments

Are You Making the Most of Facebook and Instagram Shopping?

Shoppers have a world of products available right at their fingertips, even when they may not be looking to buy.

How can your business make the most of social media shopping features?

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When every little scheduled tweet helps (or not)

Posted by on Jan 18, 2013 in Blog, Social Media | 2 comments

When every little scheduled tweet helps (or not)

Scheduling Twitter or Facebook updates is a great way of using the networks without them taking over your life – but as Tesco found last night, there are dangers.

Signing off from their @TescoUK Twitter account, they tweeted: “It’s sleepy time so we’re off to hit the hay! See you at 8am for more #TescoTweets”. This came just days after it was revealed some of Tesco’s beef burgers contained horse meat.

The complaints about the tweet weren’t long in coming. @MarieMacklin tweeted “Joke was on customers misled.” And @PrinceStephenUK asked “Should Tesco be making horse jokes?”.

Tesco was quick to apologise, and not just a general apology on their feed, but to seemingly everyone who complained, such as to @Temper_Temper_ “ I’m terribly sorry. That tweet was scheduled before we knew of the current situation. We’d never intend to make light of it.”
Twitter Tesco Tweets apology

Scheduling can be very useful but the dangers of predicting what the audience wants to hear in advance have been made clear by Tesco. Even if you do schedule updates, it’s worth checking them regularly to see if they are still relevant. It’s important not to fall foal of your customers…

Mark Saxby is the co-owner of Status Social, one of the UK’s leading specialist social media marketing consultancies. For more about what Status Social does, click here.

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Is it worth being on Foursquare?

Posted by on Mar 19, 2012 in Podcasts, Social Media | 0 comments

Is it worth being on Foursquare?

Has Foursquare got genuine value for consumers and businesses or is it just a kids’ game being played by grown-ups? And where does Facebook Places fit into the world of check-ins? Mark Saxby asks Martin Broadhurst whether we should be paying any attention to Foursquare in The Status Update…

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The Status Update: Is Facebook going to be ruined by ads?

Posted by on Mar 12, 2012 in Podcasts, Social Media, Uncategorized | 0 comments

Facebook is trying to make as much money as it can… but is it able to do so without being intrusive? The network has announced a raft of changes to its advertisements, making it easier than ever before to talk to your potential customers. But will the new ads alter our enjoyment of Facebook? Mark Saxby gets the answers from Martin Broadhurst…

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