24 Hours from Social Media Destruction

Posted by on Apr 16, 2020 in Blog | 0 comments

24 Hours from Social Media Destruction

Are you ready for your tweets and LinkedIn content to disappear after 24 hours?

It’s all change in the world of social media! Are you keeping up?

Facebook’s new layout is finally here!

Facebook has been teasing it for a while, but its new layout has finally landed.

It’s in keeping with the mobile version of the platform, with the new top bar including Home, Watch, Marketplace, Groups and Gaming tabs.

New Facebook Page Layout

What else have we learned from the update?

Facebook Stories are front and centre. We’ve found they have a low view count compared to Instagram Stories, but this may change as people adapt to the new layout.

Groups continue to be a great place to build community. With Facebook including them in the top bar, it’s clear they are here to stay.

Your business page has also had a reshuffle: it’s more important than ever to have a clear and up to date ‘About’ section.

Now would also be an excellent time to check your cover photo/ video is fit for purpose.

If you want to find out how to get the best from Facebook for your business, take a look at how Facebook generates more online sales than any other social network.

New Facebook Page Layout

Facebook has added new video features too!

Are you publishing multiple videos on the same topic to Facebook? Facebook’s new video series and playlist features are here to help keep your audience watching.

Now you can link your videos into a playlist to alert the viewer that the content they’re watching is part of something bigger.

Or use the new series feature to ensure your videos are played chronologically, keeping your viewers hooked.

 

Twitter and LinkedIn are developing Stories.

We recently saw the introduction of three new short-form video apps. Now, we’re hearing that the remaining social media giants are catching up. Yes, both LinkedIn and Twitter have announced they’re working on their version of the Stories feature – just like Instagram’s, they will be disappearing, vertically oriented, short-form videos and photos – called LinkedIn Stories and Twitter Fleets.

How can your business stay ahead of the trend? 

If you’ve not been thinking about your company’s Stories strategy, now is a good time to experiment.

The introduction of the feature to LinkedIn is especially significant as it will encourage more personal, friendly and approachable content on the traditionally corporate platform. That may not be welcomed by all users, though.

Learn more about how posting personal content on LinkedIn can help create leads and raise brand awareness.

Have you seen the new LinkedIn media profile section? 

It’s now impossible to miss!

LinkedIn Profile - Media

Why does this affect you? 

The media section has now gained a more significant amount of real estate on your LinkedIn profile. It’s a real eye-catcher and, if taken advantage of, can encourage viewers of your profile to stick around longer. If you haven’t already, this would be a great time to refresh your profile.

Now you can include LinkedIn posts and LinkedIn articles, as well as photos, links and videos to your media section – giving you much more flexibility. Check out a good example of a profile which has used the new feature.

Need help with knowing what works best on your profile? We can help with that.

Instagram’s DMs are now available to all on desktop!

The final piece in Instagram’s desktop puzzle has been implemented for most accounts.

It’s now possible to fully control your Instagram from the PC. Something that we’re sure marketing and social media managers alike will love to hear.

Instagram Messages on Desktop

How will the new feature help you?

As it’s now possible to view, create and respond to your Instagram DMs from your desktop, you will no longer need to spend your time switching between devices to action simple Instagram tasks.

 

Oh, and let’s not forget the elephant in the room…

Discover how the COVID-19 outbreak is affecting social media and how we’ve seen social media use soar as the virus takes hold.

 

For more updates from the world of social media, sign up to our free social media webinars.

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