Why the turf industry should be using Twitter

Posted by on Jan 18, 2013 in Podcasts | 0 comments

Why the turf industry should be using Twitter

When turf industry marketeer Ellie Parry decided to use Twitter, she was determined to use it properly. Positioning herself as an expert in the industry, the Forte Marketing and Public Relations chief has found countless opportunities through Twitter. She told Mark Saxby her story in The Status Update…


Want to know how you can use Twitter to help your business to grow? Then message us or call us on 01332 776910. We are also running a Twitter workshop in Derby on February 20. Click here for details.

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How to create a social media strategy part 4

Posted by on Dec 19, 2012 in Podcasts | 0 comments

How to create a social media strategy part 4

How do you know if your social media campaign has been a success? Measurement is a key part of your social media strategy but how do you do it? Mark Saxby and Martin Broadhurst discuss the issue in part 4 of How to Create a Social Media Strategy in today’s Status Update…


Find out more about how we can help you put together a social media marketing strategy.

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How to create a social media strategy part 3

Posted by on Dec 16, 2012 in Podcasts | 0 comments

How to create a social media strategy part 3

Who should run your social media marketing campaign? How can you protect yourself from social media harm? And how can Manchester United help you with your Twitter marketing? In part three of our look at how to create a social media marketing strategy, Mark Saxby and Martin Broadhurst look at time-saving, roles and responsibilities and having a social media policy. It’s the Status Update…


Want to find out more about how to put together a social media strategy? Then click here.

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How to create a social media strategy part 2

Posted by on Dec 15, 2012 in Podcasts | 0 comments

How to create a social media strategy part 2

Trying to promote your business through social media without a strategy is an uphill task. Without having objectives, knowing where your audience is and examining your resources, your campaign could be doomed to disaster. In the second in our four-part series of Status Updates looking at creating a social media marketing strategy, Mark Saxby and Martin Broadhurst talk about platforms and content…

Want to know more about putting together a social media strategy? Then call us on 01332 776910 for a free consultation or email us.

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How to create a social media strategy part 1

Posted by on Dec 14, 2012 in Podcasts | 0 comments

How to create a social media strategy part 1

There’s little point trying to attract customers or get more business through social media without a strategy. Yet the temptation to dive in without having a plan is easy to give in to. So how do you put together a social media marketing strategy and what needs to be included? In the first of a four-part series of Status Updates, Mark Saxby and Martin Broadhurst talk about how to create a social media marketing strategy…


Need help in putting together a social media strategy? Status Social have guided numerous local, regional, national and international businesses on putting together such strategies. Find out more here.

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How an accountant made tens of thousands of pounds from LinkedIn

Posted by on Dec 5, 2012 in Case studies, Podcasts | 0 comments

How an accountant made tens of thousands of pounds from LinkedIn

How can accountants use social media? Don Powell from Certax Accounting asked that question and invested in a social media strategy workshop for his business.

Working with Don, we identified the best channels for his business and how he could use them to generate leads. We also set achievable goals with him. Don followed up his strategy workshop with LinkedIn training.

Within days of his session, Don had picked up a new client worth tens of thousands of pounds. So how did he do it? Listen and find out or read the transcript below.

Want to use social media effectively for your business? Then speak to us about a social media strategy workshop or find out more about our LinkedIn training.

Don Powell from Certax Accounting talking to Status Social’s Mark Saxby:

“Well to be honest when we first got involved I was very sceptical as to what social media could do for our business. Having spent a day with you – which I think was very enjoyable, even for a novice like myself, we came away thinking that LinkedIn could be good for business.

We invested a little bit of time in updating our profiles and within a week we’d got a number of contacts. One of which has led to a significant six-month contract for us, so it does work!

 

Tell me more about how you got that contract…

 

Well, it was really just getting our profile out, my profile out. I had a contact from someone who I’d known many years ago, who was on LinkedIn and just happened to see my profile. They contacted me and asked me to go and see them with a view to working with them for a six-month period.

 

A six-month period – that must be a decent contract. Give me a figure, Don, people like to hear figures.

 

It’s tens of thousands, it just about covered the cost of a day’s training with yourself.

 

*Mark laughs*

 

So what would you say to other accountants who are thinking about using LinkedIn? One of the things we have found as a business is that (sometimes) people are reluctant to get into social media.

 

I think accountants need to get into the real world. Social media is here no matter what people think about it. It’s there and it’s a great tool to develop business. People need to get out there and use it.

 

Why did you finally come around to using LinkedIn when you were so sceptical in the first place?

 

I think if I’m honest it was the kids dragging me into the modern world. I’m quite excited by the prospect of developing it further over the next few years and I’m sure that we, as accountants, can make use of modern tools and get good payback from it.

 

During the workshop itself, when we were looking for opportunities we found one in one of the LinkedIn groups, didn’t we?

 

That’s one thing that, I guess, inspired us a little bit to make sure we took what we learnt that day and instead of just parking it to one side, we actually went away and developed and made use of it. Because yes, you’re right! You showed us that there is almost an immediate impact to be had from utilising the LinkedIn system.

 

For more details about our social media strategy and training workshops, call us on 01332 776 910 or 0115 824 8242, or fill in the form below:

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