4 Ways Charities Can Use Social Media For Good

Posted by on Jul 4, 2019 in Blog | 0 comments

4 Ways Charities Can Use Social Media For Good

Social media is a powerful tool for giving people a voice, sharing stories and inspiring change.

Whether you’re welcoming refugees, helping to cure heart diseases through the power of music or providing shoes for all who currently go without, you’ve got a story to tell – and social media can help you tell it!

So, if you’ve just earned charity status or you’ve been smashing your fundraising targets for many years, here are four ways social media could take your charitable efforts to the next level.

1. Brand Awareness – Use social media to spread your message far and wide!

Sharing stories is ingrained in social media culture. People have been tagging friends in things they find interesting or composing heartfelt posts about their feelings since its inception.

But what’s the difference between sharing your story on social media and plastering it on a large billboard?


Everything you post online can be measured. You can be certain about the number of people who’ve seen your message, how long your audience have watched your promotional video and how many have shared it with their friends, etc etc. This means you can amend your strategy, content and posting time, improving your results each campaign you run and reaching more people in the process.

Tip – Crafting the perfect social media post is an art AND a science.



2. Reaching the RIGHT audience – Don’t waste your precious resources on people who aren’t interested.

Let’s be honest; not everyone has the same interests as you. Nor will everyone want to support your cause, and that’s okay.

It’s your job to find the people who do share your passions, the people who’ll join with you in achieving your visions, the people who’ll support you with encouraging words, the people who’ll share your story with their friends and families, the people who’ll reach deep into their pockets to give to your work financially. Finding these people is the key to a successful campaign.

And yes, you guessed it, social media can help with that too. Whether it’s through the creation of lists on Twitter or through the power of targeted advertising, you can use social media to both inspire and engage with those who’ll be most interested in what you’ve got to say.

Tip – Find out why social media advertising is so powerful, especially for those on a shoestring budget.



3. Supporter (User)-Generated Content – Unite with your cause’s biggest advocates.

There’s a huge difference between shouting your message at people and inspiring them to actually do something about it.

This is where the ‘social’ element of social media comes in. Everyone you’re engaging with will have their own opinions, their own stories to tell. They can become your biggest advocates. By cashing in on all their social engagement and promoting your supporter’s stories, you can truly build a campaign that’s world-changing!

Tip – Keep track of all your supporters’ stories and fundraising efforts by using hashtags. Set up clear, easy to use, recognisable hashtags and encourage your supporters to include them in their stories. Then, with your authoritative voice, engage with everyone using the hashtag to add weight to your supporters’ claims.



4. Fundraising – Sometimes you need more than just to be heard.

Unfortunately, money makes the world go round and whatever your charity’s dreams, they’ll no doubt cost money to accomplish.

Traditionally, if somebody is fundraising for your cause, they’ll be doing something out of the ordinary with the promise of financial encouragement from their friends and family. But when it comes to handing over the cash, things can often feel awkward.

How can the donor ensure you as the charity gets the money? What if the donor forgets their initial promise of financial support?

For some time, there have been some brilliant online tools that can help with this – Just Giving, for example. But, now Facebook is building this directly into its platforms!

Both Facebook and Instagram have recently released features to assist charities with their Fundraising efforts. These include:

• ‘Donate’ buttons on charity Facebook page posts – allowing people who see your posts to donate there and then.

• ‘Donate’ objectives on Facebook advertising – resulting in more donations if you’re willing to pay a little to reach the right people.

• ‘Donate’ buttons on Facebook LIVE videos – allowing you to inspire your supporters in a more authentic way. Imagine you’re at a fundraising event, going live on Facebook could help inspire the people who couldn’t attend.

• And Instagram is rolling out a ‘Donate’ sticker you can integrate into Instagram stories (this feature is only available in the US for now, but stay tuned as they’ll likely be rolling it out to the UK soon).

• You can also allow your supporters to raise money on your behalf by setting up dedicated fundraising pages (just think how effective this could be when linking it to the supporter generated content above).


So, what benefits do these tools have over the other giving platforms?

They remove a step in your fundraising funnel. By being directly integrated into your content as mentioned above, people will be more likely than ever before to put their money where their hearts are tugging them.

Both Facebook and Instagram are putting time and resources into these features and more, so stay tuned for further updates from us as these become available.


Oh, and as a note for the future, Facebook is testing a ‘recurring donations’ feature that can only be accessed by US registered charities. But we expect, if successful, they’ll open up the feature to those of us here in the UK soon.

Supporting great causes is close to our hearts at Status Social. Find out how we helped Upbeat Communities exceed their fundraising targets and how we were drowning in shoes for our former charity of the year, Shoe Aid

We’re also in the process of setting up our own charity called Positive Social!


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