4 Reasons You Need to Start Using Facebook Ads!

Posted by on Dec 1, 2017 in Blog | 0 comments

4 Reasons You Need to Start Using Facebook Ads!

When it comes to cost-per-result and reach, few forms of advertising are more effective than Facebook Ads.

In this post we’ll share four reasons 
why we think you should include Facebook Ads in your social media strategy.

Facebook Ads is Facebook’s native paid-advertising platform. If used correctly, it can deliver an impressive return on investment by ensuring that your posts are seen by exactly the people you want to see them.

You might wonder why you should pay to use Facebook when you can still get good results for free. This is true. With a good social media strategy, you can still do amazing things with Facebook. But with Facebook Ads, these amazing things can happen much sooner.

Here’s four reasons why you should consider Facebook Ads for your business.

1. Facebook Ads Can Significantly Expand Your Reach.

It used to be the case that anything you posted to your Facebook page would be seen by everyone who followed your Facebook page. This isn’t the case any more. Organic reach on Facebook is fast declining.

Why? In a blog post, Facebook’s Brian Boland explained that it’s all about volume:

“There is now far more content being made than there is time to absorb it. On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.

“As a result, competition in News Feed — the place on Facebook where people view content from their family and friends, as well as businesses — is increasing, and it’s becoming harder for any story to gain exposure in News Feed.”

To deal with the large number of posts, Facebook has an algorithm that determines what appears in the News Feed. While it remains possible to achieve organic success on Facebook – by playing the algorithm at its own game – you can reach a large audience much faster and much more easily with Facebook Ads.

The number of people using Facebook is vast, and it continues to grow. This means that your potential audience is always increasing. Using Facebook Ads is the easiest way to ensure you are reaching beyond your page’s existing followers.

2. Facebook Ads Let You Reach the Right Audience.

Who’s following your Facebook’s business page? It’s likely to be a whole spectrum of people, ranging from that local business owner you were introduced to at a Christmas party last year, to your proud mum.

This means that anything you post to your Facebook page may not get seen by the people you want to see it.

Successful social media marketing is all about targeting the right people at the right time. Facebook Ads allows you to do just that.

Facebook has a vast database of information about every single one of its users. You’d probably be surprised by just how much Facebook knows about you. It knows everything, from your celebrity crush to your favourite flavour of ice cream.

As a result, when setting up Facebook Ads, you have a lot of power in defining just who you want to reach. Ordinarily, your posts could be seen by anyone and their mum. With Facebook Ads, you can ensure that they’re seen by your target demographics.

Ultimately your product or service can appear to the exact person who is likely to love your product.

3. Facebook Ads Gives You a Wealth of Data and the Power to Use It Well.

As if Facebook doesn’t know enough about its users and your potential audience already, it has an additional tool called the Facebook Pixel.

This tool allows you to add a simple line of code to your website to better track the performance of your ads. Much like Google Analytics, you can see exactly how many times a visitor to your site has performed a certain process. You can see how many visitors from Facebook went on to make a purchase, for example.

The more you can measure your marketing, the better you can hone your approach and your techniques. But the Facebook Pixel has some useful additional features too:

– Lookalike Audiences: Facebook can map the type of people already visiting your website, create a lookalike profile and put your advert in front of similar people on Facebook.

– Retargeting and Remarketing: You can resend adverts to people who clicked through to your website but didn’t make a purchase.

With these additional features, Facebook Ads lets you target customers you didn’t even know existed. You can also continue to advertise to people who perhaps weren’t quite ready to make a purchase yet, which might make them less likely to choose one of your competitors.

4. Facebook Ads Helps You to Get Your Message Spot On.

Have you ever spent hours planning the perfect Facebook post, only to see it sink without a trace? Facebook Ads has a fix for that.

Facebook’s split-testing lets you experiment with your content like never before. You can track what’s performing well and tweak your ads accordingly. You can remove images that aren’t catching people’s attention, or fine tune your copy. It’s even possible to amend your target audience halfway through a campaign.

In short, Facebook Ads lets you run two similar – but not identical – ads side by side. You can draw from the results to make your future campaigns even more effective.

Want to add Facebook Ads to your social media strategy?

For more details, find out about our social media advertising service, call us on 01332 776 910 or 0115 824 8242. Alternatively, fill in the form below:

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