Longer Tweets & Safer Facebook: Social Media News Roundup October 2017

Posted by on Oct 26, 2017 in Blog, Social Media News | 0 comments

Longer Tweets & Safer Facebook: Social Media News Roundup October 2017

The social media world moves at breakneck speed, making it hard to keep ahead of all the latest developments.

So we’ve done it for you! Here’s some of the stories that rocked the social media world in the past month.

Think of this as your social media broadsheet. We’ll try to cover as much as we can, from significant updates to major social networks, to new tips, tricks and tools we’ve discovered. And we’ll do it every month. Subscribe to our mailing list to get monthly dispatches of all the latest social media news, straight to your inbox! Just fill in the form at the bottom of this page.

Social Media News October 2017 - Twitter Doubles Character Limit

Twitter Expands its Tweet Character Limit

This one you might have heard of. For as long as it’s existed, Twitter has enforced brevity with its strict 140 character limit for tweets. Over the years they’ve relaxed their rules a little. Images used to contribute towards your character count, for example. But even through these updates, the 140 character limit hasn’t budged.

Until now. Late in September, Twitter announced that they’re going to double their character limit to 280. They claimed that this was based on user-research. Apparently you can communicate twice the amount of information per character in languages like Japanese, Korean and Chinese than you can in Western languages. Doubling the character limit is a move to level the playing field.

But some have looked on this news with dread. Some feel that Twitter simply won’t work if people are no longer forced to be brief. Others summed up their fears in four chilling words: Twice as much Trump.

Social Media News October 2017 - LinkedIn Social Selling Index

Find Out Your Social Selling Index (SSI) on LinkedIn

Your SSI is a measure of how effectively you’re using LinkedIn. It lets you know how well you’re doing at establishing your professional brand, engaging with insights, finding the right people and building relationships.

It tells you how you compare both to people in your industry and people in your network, letting you know your percentile ranking. And it’s updated every week, just to keep you on your toes.

View your LinkedIn SSI here.

If everything’s going well, great! If things aren’t going too well, LinkedIn has a guide on how to make things better.

But if you ask us, if your aim when using LinkedIn is to raise your SSI, then you’re doing things wrong. It’s more important to focus on results: connections, leads and sales. We can help you there.

Social Media News October 2017 - Pinterest For Business

Pinterest Introduces Hashtags

Pinterest recently celebrated a milestone: 200 million monthly users. They marked the occasion with a handy infographic detailing key insights into the sort of people who use Pinterest. For certain businesses in certain sectors, this infographic should provide all the evidence you need that it might finally be time to start using Pinterest.

But there was a further statement from Pinterest this month: You can add hashtags to your pins.

“When you add hashtags to the description for a new Pin,” read the statement, “Pinners can visit a feed of all the Pins that share that hashtag.”

They also offered some advice on best practice for hashtags on Pinterest:

When inserting a hashtag, we recommend you be specific and descriptive. Use words or phrases that describe the content in the Pin – we recommend you add no more than 20 hashtags per Pin. It’s best to be objective and use hashtags that make sense and are relevant to the Pin. Depending on your Pin, consider using hashtags that are timely (e.g. #oscars, #backtoschool, #halloween) and/or hashtags for evergreen content that works well on Pinterest (e.g. #mealplanning, #hairgoals, #homedecor). This is to help make it easier to for users to filter and find relevant content they are interested in.

This is all useful, of course, but they followed this by describing hashtags as “a new way to reach users interested in your content.”

This came as news to us, if only because, as far as we know, you’ve been able to use hashtags on Pinterest for some time now.

We did a bit of research, and found we weren’t the only ones to find this “update” slightly curious. It seems that, up until now, Pinterest advised against using hashtags. All this revelation really means is that Pinterest are now fully onboard with this whole hashtag thing. Think of it as a confirmation that, just as we always suspected, hashtags on Pinterest work just like they do everywhere else.

Instagram 2m monthly advertisers

Instagram Celebrates Two Million Monthly Advertisers

Instragram’s business community is growing fast. In March 2017 they welcomed their millionth monthly advertiser. Just over six months later the number’s already doubled. This month, they celebrated their two millionth monthly advertiser.

In an accompanying announcement, Instagram shared a few more figures. They revealed that time spent watching video on the platform is up more than 80% year over year, while four times as many videos are produced per day compared to this time last year.

They also share a few examples of campaigns that worked. Though we’re not all in the business of making fabulous nostalgic Hollywood musicals, we could all take some lessons from Lionsgate UK. When promoting La La Land, they made a series of “vibrant, thumb-stopping videos” specifically for Instagram. They made 10 in total, each targeting a key area of interest for people on Instagram. The results? “A 24-point increase in advert recall, an 8-point lift in awareness and a 4-point rise in viewing intent.”

So there you have it – proof that Instagram marketing works, and some insights into how to do it.

There’s a few more examples of successful campaigns in the blog. Give it a read and get inspired. And if it makes you want to explore the potential of Instagram for your business, why not give us a call? We can help you to devise a social media strategy that will help you to make the most of Instagram advertising.



Social Media News October 2017 - Facebook Cyber Security Awareness

Facebook Promotes October Cyber Security Awareness Month

Did you know that October is Cyber Security Awareness Month? You do now!

Facebook announced their plans to help promote cyber security awareness. They have a lot of tools designed to help people protect their accounts, and users are going to start seeing information about these tools in their news feeds.

For Cyber Security Awareness Month, they’re prompting people to run their Security Checkup, which can enhance the security of any Facebook account in minutes. It’ll tell you on which browsers and devices you’re logged into Facebook, and you can set up alerts about unrecognised logins. Give it a go!

We shouldn’t have to explain the importance of security on Facebook. But if you’re using it to do business, you might have more incentive than a lot of users to ensure that your account is as secure as possible.

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