7 Questions to Ask Your Social Media Manager to Ensure They’re Not Ripping You Off

Posted by on Jan 14, 2020 in Blog | 2 comments

7 Questions to Ask Your Social Media Manager to Ensure They’re Not Ripping You Off

“Have you set key performance indicators for your social media management?”

I asked the business owners I was chatting to. “Is your social media manager bringing in new clients?” My words were met by blank stares.

No, they hadn’t set key performance indicators (or KPIs for short), in fact they didn’t know they could set targets for the social media management they had outsourced. And they didn’t know what results they could expect.

I wasn’t surprised. After all, we’ve found over the last nine years that potential clients don’t know what questions to ask to get the best service from their social media provider.

So to avoid being ripped off when it comes to social media management, here are seven things you need to put to the person, or company, doing it:

Social media management questionsWhat are you going to do for my business? And no, I don’t mean how many Twitter followers and Facebook likes you’re going to get for me (although that’s always a nice thing).

I mean, how are you going to help my business grow, get more leads, increase my brand awareness, improve my customer service?

If I’m paying a social media manager, I want to get my money’s worth. It would be great if you actually made more for me than I invest in your services – how about it?

Social media management questionsWhat will be your social media management strategy? How are you going to achieve my objectives and is it a strategy I’m comfortable with? How will you portray my business? What tone-of-voice will you use? What platforms should I be on?

And don’t answer ‘Facebook’ to my last question and say it’s because everyone else is on that platform- what I want to know is, can I be successful on there? Would I be better using Instagram, Pinterest, Twitter, LinkedIn, Reddit or TikTok instead? Or a platform I don’t even know exists?

Social media management questionsHow much content are you going to put out? One Facebook post a week and a tweet a day doesn’t really cut the mustard so how much effort are you going to put in as my social media manager?

The average life of a tweet is seven minutes so I’m expecting a concerted effort to get me noticed. Don’t tell me people will get fed up if I put out too much content – if it’s good content they will love seeing it.

Social media management questionsHow are you going to build relationships? Social media is supposed to be social so I don’t want you continually broadcasting sales messages. I’m not into spam and neither are my prospective clients.

How are you going to turn people into buyers or advocates of my business? And who are you going to target?

Social media management questionsHow quickly will you respond to enquiries? Most people expect an answer on social media within an hour. When I’m paying a social media manager to look after my accounts, I expect my customer service to be fast. Including at weekends and on bank holidays.

I expect you to know my business well enough to answer well without having to contact me each time I get an enquiry. And how will you handle a crisis?

6How will you measure the results? If I’m paying you to manage my social media, I want to know it’s worth the money. How will I know?

What systems will you use to measure? And no, I don’t want my social media manager to count success through Facebook likes and Twitter followers because popularity doesn’t always equate to my bottom line. 

Social media management questionsCan you prove it works? I want to know how you’ve achieved success before? What were the KPIs set and how did you achieve them? Show me testimonies from your customers that mention you met their business objectives.

I want to know you’re not just another opportunist trying to make money because you “grew up with social media”.  

Above all don’t take chances with your brand. Don’t spend money on a social media manager that doesn’t bring results. And don’t become a victim to someone trying to make a fast buck by pretending to be someone they’re not.

Mark Saxby Social Media Training DerbyMark Saxby is a director of Status Social, one of the UK’s first specialist social media consultancies. Status Social has managed more than 100 social media campaigns with achieving results at the heart of every one. Contact us for a chat about whether we can help you achieve your business goals.

Read 8 questions to ask before doing social media training.




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  1. John Humphreys

    Well said Mark.
    Questions six and seven are really important. If you can’t measure it, how do you know it’s working.

  2. Steve Ellis

    I’m looking to grow my business via social media. I’ve met with 5 different companies and always struggled to ask the right questions such as these. Interestingly none them told me any of this or offered advice, they just say they will post 3/4 times per week and the results will come. I will look at this with fresh eyes now.


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