Looking for social media training? How do you choose who to go to when you want to learn how to use Facebook, Twitter, LinkedIn, Pinterest or Instagram for your organisation?
With scores of social media trainers promoting themselves across the web, it can be difficult to know which one to pick.
Here are 8 questions to ask a social media trainer before booking:
What is their knowledge based on? Trainers with real-world experience are the best. Is your social media trainer successfully managing other businesses’ accounts with proven return on investment? And by return, we don’t mean increasing likes or followers. We mean achieving their clients’ business objectives. Don’t trust a trainer whose knowledge is just from a book or blogs.
Can they show their training works? Can the trainers give you case studies, or even better, the phone numbers of delegates who have achieved their business objectives after their training? Is your workshop going to show you how to win over your target audience on it? Or will it just focus on the mechanics of the social network? The latter is not enough.
How practical is their training? You don’t want your money or time to be wasted on padding. Spending the first hour talking about the history of social media is not time well-spent. Neither is waffling about social media theory. What you want is insight and examples of how you can put your social media training into practice for your organisation immediately.
Is the training pitched at my level? Whatever level you are, your social media training still needs to be strategic and practical. If you are experienced at using social media, then it’s worth finding out whether the content is right for you too. Ask the social media trainer which of your objectives you will be able to achieve as a result of the course.
Will the training be long enough for me? If you really want to learn how to use LinkedIn, Facebook and Twitter effectively for your business, then don’t expect to learn about all three networks during a morning course. A social media workshop should last a minimum of around three hours per network to truly have an impact on your business – there is SO much to learn!
Who else will be there? If you want to get the most out of social media training, a workshop just for you would clearly be best. Social media workshops should start by looking at your strategy and then go on to show you how you can achieve it- and that is difficult with lots of other organisations in the room. If you are with people you don’t know then six delegates should be the maximum.
What follow-up will there be? Research shows that 55% of the value of training is in the follow-up. Not the workshop itself. Good course design and research is responsible for 35% of its effectiveness. Will all the delegates be surveyed before the training? Will the trainer personally follow up with the delegates to ensure the training is being acted upon?
Will you be using PowerPoint? You don’t want death by PowerPoint! We know that presentations can be done well but social media training is so much better if it can be personalised to you. An interactive, hands-on workshop where you can go through your accounts and be shown how to win others over will be so much more engaging – and useful.
Ask the above questions and if you don’t get the answers you like then shop around. There are enough social media trainers out there – you just need to ensure you find a good one!
Mark Saxby is a director of Status Social, one of the UK’s first specialist social media consultancies. Status Social has trained more than 6000 workshop and presentation delegates how to use social media with their objectives at the heart of every workshop.