Derby Book Festival seen 900,000 times on social media

Posted by on Jan 15, 2016 in Case studies | 0 comments

Derby Book Festival seen 900,000 times on social media

Social media content for the first ever Derby Book Festival was seen nearly 900,000 times during a five month campaign. It also generated just under a quarter of all traffic to the festival website.

The campaign helped make the festival a massive success with many events sold out and 98% of all attendees reporting the events as “excellent”.

Status Social, one of the UK’s specialist social media consultancies, ran a campaign using four networks – Facebook, Twitter, Vine and Periscope. On the launch day alone, despite starting with just two followers, Derby Book Festival content was seen 63,000 times.

Twitter-icon.pngTwitter: Using a strategy of engaging with Derby’s influencers, Status Social encouraged sharing of Derby Book Festival content through carefully-worded tweets. This technique allowed the content to be retweeted at a phenomenal rate, spreading the news about the festival across Derby and beyond. In just five months, Derby Book Festival content was retweeted 2,593 times and seen 693,400 times. Status Social also tweeted live from festival events.

Derby Book Festival tweet

fb_icon_325x325Facebook: With no Facebook advertising budget and a page starting with no ‘likes’, Status Social knew it would be a major challenge to have an impact over a short period of time. It adopted a strategy of posting valuable content attractive to book lovers which would generate high engagement and sharing. Posting up to six times a day in the build up, and live from festival events, the content of the Derby Book Festival Facebook page was seen 177,309 times during the campaign with Facebook videos being viewed more than 6,660 times.

vine logoVine: Six-second looping videos were created by Status Social at Derby Book Festival events and shared on Twitter and Facebook. The videos were seen 3,157 times during the campaign.

 

periscopePeriscope: Still a new social network at the time, Periscope was used by Status Social to live stream from several Derby Book Festival events. Short extracts were screened, giving tasters of what was happening and encouraging attendances at future events – whether in 2015 or later years. The Periscopes were viewed more than 600 times.

 

11059894_378639932346560_5463862848087075446_nSian Hoyle, one of the Festival organisers: “We can’t underestimate the impact that Status Social had on making the first Derby Book Festival such a success. The team created an amazing buzz about the event, raising awareness levels and driving traffic to the festival website. We developed a robust and co-ordinated marketing campaign with a range of local media partners and social media was at its heart.

“Without doubt the huge success of our first festival is due in no small part to the skills, expertise and passion of Status Social.”

 

The Derby Book Festival was run completely by volunteers. Like Status Social, fellow Friar Gate Studios companies Revolver Revolver (design agency) and Codemakers (website) gave free support during the festival’s first year. Photos, including the one above, were provided by Bonbon Photography.

This year the festival will run from 3rd June – 11th June. Follow them on Facebook and Twitter.

Want to know how we can help promote your festival or event through social media then contact us.

Read More

How to Make Money on LinkedIn – We Speak to a Businessman Who Made £23,000

Posted by on Mar 6, 2015 in Case studies | 0 comments

How to Make Money on LinkedIn – We Speak to a Businessman Who Made £23,000

How do you make money on LinkedIn, or on other social media platforms?

We chatted to a local businessman who generated a £23,000 contract using LinkedIn.

Our client was the head of sales and marketing for a manufacturing company. He talked to Status Social’s Mark Saxby about how he turned his LinkedIn training into profit.

Mark Tell me what you’ve done with LinkedIn so far.

Client We’ve done quite a lot. We’ve found it very handy for targeting the sort of people we are interested in, as we sell quite a unique product.

Mark How have you been doing that?

Client By using the “people you might know” and looking at job descriptions that might be of interest. If they are, I send off an invitation to connect.

Mark What success have you had with LinkedIn?

Client After one recent invitation to connect was accepted, I sent off a message thanking him for accepting the request and asking if he would like any information on our products. The next day I received a reply, in which he said he had an upcoming project and he would be very interested. A few phone calls later resulted in receiving a £23,000 order from his contractors carrying out their work.

Mark What are your thoughts looking back on the process?

Client It was very simple because you are just sat at your desk. It was a bit of a surprise because it was the first success we’d had through LinkedIn.

Mark Did you ever think over the last few years, ‘I shouldn’t bother with LinkedIn because it’s not bringing in the results?’

Client No, you can see from the calibre of people I am connecting with; major food manufacturers from this country and people who oversee all the capital projects for those companies. You can see you are connecting with some very important people, so it’s worth persevering with.

Mark Two years ago you had your LinkedIn training – what lessons would you share with others?

Client It worked really well for us, especially because we sell such a niche product. I now see it as a vital tool for our business. I can also see how it would help other business too. It is well worth getting LinkedIn training.

Mark What advice would you give others in the manufacturing sector who want to use LinkedIn?

Client Give it a go, you have nothing to lose. Once you’ve had some training and given it a go, you should see some benefits from it.

Want to make £23,000 (or similar!) through LinkedIn then ask us about our social media training. Or alternatively, check out our other social media case studies.

Read More

Derby Book Festival tweets seen 47,000 times on launch day

Posted by on Jan 14, 2015 in Case studies | 0 comments

Derby Book Festival tweets seen 47,000 times on launch day

Tweets by Derby Book Festival during the 24 hours following its launch were viewed 47,100 times, according to Twitter.

On the day the festival was made public, 359 people liked its Facebook page and 277 began following its Twitter account. Six-second Vine videos made at the launch event at Waterstones in Derby were looped 790 times.

Status Social is managing the social media for the festival, which is the first of its kind in Derby. The headline performer for the June 1-7 event is bestselling author Michael Morpurgo, who wrote War Horse – turned into a movie by Steven Spielberg.

As well as capturing Vine videos, Status Social tweeted live from the launch, took photos and filmed a timelapse video of the important moments using iPhones and iPads.

Fans responded positively to the festival launch on social media, many saying they were planning to attend. @DerbyBookFest’s tweets were retweeted 134 times while the Facebook page reached more than four thousand people.

booksweekoffChairman of the Derby Book Festival, Liz Fothergill, said she was overwhelmed by the impact social media had had on getting the word out so quickly:

“Wow, words fail me, the power of social media, incredible but needs the expert that is you to make it all happen. Thank you so very much.”

And organiser Jenny Denton added: “It sounds amazing. I now better understand the phrase – ‘going viral’.”

The Derby Book Festival is being completely run by volunteers. Like Status Social, fellow Friar Gate Studios companies Revolver Revolver (design agency) and Codemakers (website builders) have given free support during the festival’s first year.

You can follow @DerbyBookFest on Twitter and Derby Book Festival on Facebook or check out the Derby Book Festival website.

Read More

Social media training helps Derbyshire charity reach out.

Posted by on Nov 30, 2014 in Case studies | 0 comments

Social media training helps Derbyshire charity reach out.

A Derbyshire charity which was given a year’s free social media training, strategy and consultation says it has seen dramatic results.

Treetops Hospice, which has its headquarters in Risley, says it is now engaging with five times as many people over social media than it was in 2013.

It also reports double the number of people are now seeing its Facebook posts, over the time when many businesses and charities say they have experienced a fall.

Treetops Hospice is the 2014 Status Social Charity of the Year and has undergone a series of social media workshops designed to help staff use the medium more effectively.

Status Social is now seeking applications from across the East Midlands and East Staffordshire for its 2016 Charity of the Year.

Lizzie Banks is the marketing executive at Treetops Hospice: “In January, Status Social chose Treetops Hospice as its first ever charity of the year. We were thrilled as we already knew of the company’s work and were keen to learn as much as possible from them. They haven’t disappointed.”

Treetops Hospice has particularly seen great results on its Facebook page since the training. Lizzie said: “A status about our Vintage Fayre in October got almost 16,000 organic impressions (we normally average 1,000). We’d never held a vintage fayre before and had zero budget to publicise it. Over 800 people attended on the day, and it raised £4,000 for the hospice.

“In October 2013, the average number of people seeing our Facebook posts was 438. In October 2014 it was 824. In October 2013, we engaged with an average of 49 people per day. In October 2014, it was 273.”

The number of likes on the Treetops Hospice Facebook page has also increased from 832 to 1416 over the last year.

Lizzie added: “All the training and support given by Status Social was professional, easy to understand, very interactive and surprisingly fun.

“The real test though is once you’re back in the office. Can you actually put what you’ve learnt into practice? I’m not going to pretend it’s easy. You do have to dedicate time and effort to it. But the more you do it, and the more you can learn from the experts, the easier it becomes.”

See what Lizzie thought about the individual workshops below.

Status Social director Mark Saxby added: “It’s been great working with Treetops – a charity which committed to putting their training into practice, with fabulous results. And I know there’s more to come.

Status Social charity of the year“We are looking for a similar determination from next year’s Status Social Charity of the Year. A charity which recognises the power of social media and the difference it can making to fundraising, increasing brand awareness and engaging with supporters.”

See more details and how you can apply on our Charity of the Year page.

What Lizzie Banks from Treetops Hospice thought about each social media training session

Social media strategy
The social media strategy sessions gave us the time and expert guidance to focus on what we really wanted to achieve with social media, and how best to go about it.

We didn’t want to just ‘do’ social media because everyone else is doing it. We wanted to actively engage with people to promote our services and inspire fundraising.

Facebook training workshop
The Facebook training was an eye-opener. Following the training, we shared what we’d learnt from Mark with our fundraising, lottery and retail staff, and encouraged them to start posting on the Treetops Facebook page.

We wouldn’t have had the confidence to do this without Status Social’s help. On the whole, this has been a very positive step. Since letting our fundraisers loose on our Facebook page, their personalities have shone through and the reach of our posts has increased markedly.

It’s helped us to write more creatively, from the perspective of the reader, rather than simply repeating the same “come to our fundraising event” message.

Twitter training workshop
We’ve used Twitter on and off for years. We tended to do a flurry of tweets over a week, then forget Twitter existed for a month, and then have another flurry of tweets. We were very inconsistent and it always seemed to fall off the ‘to do’ list. Thanks to the training, we’re now using it more consistently and more creatively.

We’re now seeing more fundraisers tagging Treetops when talking about their fundraising challenges, and we’re enjoying talking to them and sharing their successes.

Blogging workshop
The blogging training was very thought-provoking and made us realise how many different stories we can tell from different perspectives within the hospice. The exercise at the end of the training session was particularly valuable for highlighting the different writing styles of our staff team. We came away full of ideas and eager to get started.

If you’d like help using social media for your charity or business then contact us for a free social media consultation.

We’re now looking for our 2016 Charity of the Year – if you work for, or know a charity that would like a year’s free social media training, apply here.

Read More

How LinkedIn opened doors for a traditional manufacturing business

Posted by on Oct 17, 2014 in Case studies | 0 comments

How LinkedIn opened doors for a traditional manufacturing business

“We know all our customers so there’s no point using social media to get more.” We’ve heard that many times over the past four years. But is it a fair point?

Jake Waterhouse from DEKOMTE de Temple thought he knew all his potential clients but considered social media too important to ignore. He asked Status Social to deliver LinkedIn training for him and his senior team based in Gloucestershire.

DEKOMTE supply expansion joints to many of the world’s largest power stations. Jake explained how LinkedIn had helped him make new inroads…

“I only joined LinkedIn about seven months ago and that’s why we had the training six months ago, just to make sure we were using it in the right way.

Jake Waterhouse

Jake Waterhouse

“First of all we started adding contacts, using our contact database we had to find all the people that were using LinkedIn from all the power plants and OEMs we were dealing with. I’m quite surprised by how quickly that has grown, we have over 500 contacts already, which is quite amazing.

“I was sceptical at the beginning whether or not we would actually gain any new business from using LinkedIn but we have already received a couple of serious requests, one specific enquiry, which we followed up. That initiation wouldn’t have arisen if we didn’t have LinkedIn.

“One of my roles in terms of managing more international markets has been introducing and referring contacts from different countries. So in terms of bringing about a better cohesion across all our offices and for people to see what contacts we have in other countries it’s been quite interesting.

“The thing which I think we struggled with (which you helped us with on the LinkedIn training) was making sure we gained regular bulletin material and regular status updates. We’ve now found a way to get bulletins that really focus on new products, new seminars, presentations and trying to look at new things we’re doing in the business. We’re now looking internally at how we can produce better bulletins.

“Overall it’s been a really good experience. We just hope to try and build on it and hopefully do some more networking and get some new enquiries from it.

DEKOMTE-LOGO“We are a very small, niche market which is very much based personally and on relationships. There are only 150 customers for us in the UK, so you’d ask ‘What good is social networking when you already know?’ But the thing with relationships, unless you’re speaking to them on a regular basis, you don’t know how things change.

“Using this extra media actually takes pressure off the relationship because it allows a connection with the customer which isn’t all about me contacting them at the wrong or inconvenient time. They can actually see what we’re doing and things crop up that people didn’t know we did before because maybe we didn’t always consider it as applicable.

“I definitely think it’s interesting for every type of company, whether it be business-to-business or more consumer-focused to think about social networking to give a new dimension to the relationships they have with their customers.”

Read More

How an accountant used LinkedIn to get new business

Posted by on Sep 24, 2014 in Case studies | 0 comments

How an accountant used LinkedIn to get new business

A Staffordshire accountants generated a £15,000 worth of new business within a couple of months of their LinkedIn training.

UPDATE DECEMBER 2016: We have since been informed that The Chartwell Practice has generated a further £30,000 as a result of our LinkedIn training!

The team at The Chartwell Practice had been using LinkedIn for several years but realised they weren’t getting the most out of it. Status Social was asked to come in and train their staff so they could help bring in new clients through the powerful business-to-business social network.

Within two months of using LinkedIn tentatively, business development director Frank Startin had picked up a contact worth thousands of pounds for the Stafford accountants, generated through social media. Watch his story here or read the transcript below:

Having problems viewing this video? Watch it on YouTube here.

“We had a great day of training with Mark who taught a group of us how to use LinkedIn effectively and strategically. The workshop was taught in a fun way and some great tips were given by Mark who is obviously an expert in his field. We wouldn’t hesitate to use Mark again and would recommend other businesses tap into his skills so that they too can learn how to use social media to their advantage.” Martin Chilver, The Chartwell Practice, Burton Upon Trent

Frank: “One of the things we wanted to do (as part of the LinkedIn training) was change our profile and make it much more detailed but also look at who we were connected to.

“I spent time going through those connections and looking at how we could involveSocial Media Tip 6 those people in a small networking group that I’ve got going.

“I actually went through those contacts individually, emailed them through LinkedIn to reintroduce myself and to tell them what I was doing and through that it generated a client for us who was probably worth around £15,000 over the next few years.

“That was someone who I’d known and been connected to for a bit on LinkedIn and his comment was “I was just thinking about contacting you and then your message came through on LinkedIn and here we are and yes I really want to do business with you.” So I’m pleased with what we got out of the LinkedIn training that we did.”

Want to know how you can generate £15,000 and more from LinkedIn? Then contact us by clicking here.

UPDATE DECEMBER 2016: We have since been informed that The Chartwell Practice has generated a further £30,000 as a result of our LinkedIn training!

Read More