Why Your Social Media Is A Load Of Rubbish

Posted by on Dec 4, 2019 in Blog | 0 comments

Why Your Social Media Is A Load Of Rubbish

That’s right, your social media is pants.

Just awful, assuming you’re doing the following…

 

One.

You’re posting catalogue images of your products. And nothing else.

Two.

Your post wording is made up purely of facts about your products.

Three.

You don’t respond to comments on your posts.

Four.

You don’t know anything about the algorithms which rule the Facebook, Instagram and LinkedIn newsfeeds.

Five.

You don’t ‘like’ friendly or positive comments on your posts.

Six.

You don’t check the analytics of your posts at least once a week and respond accordingly.

Seven.

You don’t respond to customer service issues publicly but post a “please DM” message and nothing else.

Eight.

You think it’s better to post poor quality content than nothing at all.

Nine.

You tweet less than five times a day.

Ten.

You post on Facebook less than twice a week.

Eleven.

You send the standard LinkedIn message when connecting.

Twelve.

You don’t know who’s following you.

Thirteen.

You don’t know how to get more followers.

Fourteen.

Your target audience is “everyone”.

Fifteen.

You don’t actually know who your target audience is at all.

Sixteen.

You have no idea what “success” is when it comes to your social media.

Seventeen.

You don’t respond to reviews – good or bad.

Eighteen.

You don’t understand what motivates people to engage with social media content.

Nineteen.

You have not properly considered paid social media.

Twenty.

You take more than 24 hours to respond to comments on social media, if at all.

Twenty-one.

You hashtag random words without really knowing why.

Twenty-two.

You think LinkedIn content has to be formal because “it’s not Facebook”.

Twenty-three.

Your restrictive brand guidelines are stifling your social media creativity.

Twenty-four.

Your company profile pictures include unreadable text.

Twenty-five.

Your company banner pictures are low-resolution and pixelated.

Twenty-six.

You wait for people to join your live videos before getting into the content.

Twenty-seven.

You’re on every platform because you feel you need to be.

Twenty-eight.

You don’t know the best time of day to post to reach your audience.

Twenty-nine.

You post the same content across all your platforms.

Thirty.

You think the most important word in “social media” is media.

So, yeah. If you relate to some of these then the chances are your company’s social media sucks. Sorry.

But! The good news is, now you’re aware, and you can change it!

What poor social media practices have you seen? Leave us a comment below.

In all seriousness, if you want to explore how to make your social media achieve your goals whether that’s increased brand awareness, lead generation or sales, then give us a shout and let’s see how we can help. 

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