Social Media for Gyms – How a Twitter Campaign Boosted Signups by over 60%

Posted by on Aug 24, 2016 in Blog, Case studies | 0 comments

Social Media for Gyms – How a Twitter Campaign Boosted Signups by over 60%

Following our social media for gyms campaign, Derby gyms saw memberships increase by two thirds, with a further 1,500 people showing an interest in joining. Our tweets were seen 250,000 times and shared 595 times. But what was the secret of our success? Read on to find out.

How do you convince someone to join a gym? How can you encourage people to get fit and live a more active life?

Derby City Council wanted to encourage local people to feel healthier.

The new council-owned velodrome, Derby Arena, was nearing completion. What better time to introduce the people of Derby to a range of gym membership deals?

Social Media For Gyms – How to Encourage People to Get Active.


We ran a number of social media campaigns for Derby City Council gyms. The aim was to get local people interested in joining their local gym.

In our three month social media for gyms campaign, we:

  • Tweeted seven days a week, tracking down and personally engaging with residents about getting fit and feeling healthy
  • Posted tweets that were written to be retweeted by influential people in the tourism industry
  • Encouraged residents to take a look at the different gym locations on the council website and the membership offer

Our tweets were relevant, engaging, authentic, and targeted. But most important of all, we were consistent. And the results speak for themselves.

Ed Green, audience engagement manager at Derby City Council, said:

We had the traditional marketing sorted. We now wanted to reach people in different ways, including students who we knew would be using social media.

We needed the campaign to be intense and achieve results in a short period of time. This is exactly what Status Social did for us.


social media for gyms


The Results.

We exceeded all of the key performance indicators for the three month campaign.

Highlights included:

  • Increased awareness of the gym membership, with tweets seen more than 250,000 times and shared 595 times
  • An increase in people wanting to join a gym, with 1,501 clicks to the declaration of interest form on the council website
  • The number of student sign-ups increased by two-thirds on the previous year

We were overwhelmed by the interest – tweets were shared three times more than we’d expected! We couldn’t have done this without help from the experts.

– Ed Green, audience engagement manager at Derby City Council


Social Media for Gyms


Whether it’s used to significantly boost gym memberships, or to kindle enthusiasm for a book festival, social media is one of the most powerful, versatile, and cost-effective of all marketing tools.

For a free consultation about how social media can help you achieve your business objectives, call us on 01332 776910, or email us.

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