Our Social Media Campaign Made One of the Biggest Publishers in the World Even Bigger

Posted by on Aug 30, 2017 in Blog | 0 comments

Our Social Media Campaign Made One of the Biggest Publishers in the World Even Bigger

Our social media campaign for a global information analytics company drove nearly 90,000 website hits and 7,000 clicks through to subscription forms.

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Status Social launched the social media for the five business-to-business magazines of Amsterdam-based Elsevier, one of the largest publishers in the world.

Elsevier publishes influential magazines such as The Lancet and Cell, as well as publications for many specialist sectors and industries.

We created and ran accounts on Facebook, Twitter Google+ and LinkedIn for five magazines: Renewable Energy Focus, Reinforced Plastics, World Pumps, Filtration & Separation and Metal Finishing. We also posted on Reddit and Stumble Upon.

On every platform, our aim was to increase subscriptions.

Elsevier Social Media

Elsevier Social Media

Elsevier Social Media

Elsevier Social Media

Elsevier Social Media

Using Social Media To Boost Subscriptions

During the 28 months of the campaign, more than 28,000 social media accounts engaged with the magazines’ social media. Our strategy was simple: Give the audience valuable content about their industry while nudging them towards online subscription forms.

Twitter proved the most successful platform, with more than 12,000 accounts following the five magazines. 7,000 people joined the LinkedIn groups, 6,000 profiles liked the Facebook pages, and nearly 3,000 companies and individuals added the magazines to their Google+ circles.

Elsevier Social Media

Elsevier Social Media

Social Media Is A Long Game

Over the campaign, there were almost 7,000 clicks through to the subscription forms from social media. Many more clicked to the forms after social media content attracted them to the website.

Almost 90,000 website hits came from social media. During the final quarter of the campaign alone, more than 11,000 website sessions were recorded. This proves that social media is a long game that favours the patient. That’s why we always take the long-term view when it comes to social media strategies.

Our work with Elsevier proves that a long-term multi-platform social media campaign can bring incredible results.

If you want to enjoy the long-term benefits of an intelligent social media strategy, talk to one of our consultants today.

Call us on 01332 776 910, or fill in our online contact form.

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