Social Media Campaign Generates Website Traffic and More For Photography Studio

Posted by on Aug 20, 2019 in Blog | 0 comments

Social Media Campaign Generates Website Traffic and More For Photography Studio

Social media is an effective way to generate traffic to your website.

How did we help a photography studio with an intensive campaign? 

A social media campaign aimed at encouraging parents to visit a top photography studio’s website and other related content generated more than a thousand clicks in just over a month.

 

Mackney Photography won the Derby Telegraph’s Creative Business of the Year award for their pioneering superhero photos, with sets designed by those involved in the Harry Potter films.

 

social media photography studio

 

Bosses Simon and Wendy Mackney commissioned Status Social to promote the scheme through social media in an intensive 39-day campaign.

At the close of the campaign there had been 850 clicks from Facebook and Twitter to the POP by Mackney website with a further 272 clicks through to coupon-based websites.

Status Social created at least three posts a day for the POP by Mackney Facebook page as well as running a low-budget Facebook advertisement alongside it. The number of fans grew from 546 to 1315 during the 39 days with more than 800 people engaging with the page content each week.

Twitter was used differently with Status Social finding parents and grandparents on the network and personally tweeting them to invite them to visit the POP by Mackney shop at Derby’s INTU shopping centre. Parents tweeting that they were at or going to INTU were also engaged with to let them know about the shop. Status Social also engaged with influencers in the city, including other traders in INTU, to encourage them to share news about the shop.

During the campaign, @POPbyMackney tweets were seen 81,000 times with 210 users clicking through to find out more about the photo shoots.
Wendy Mackney said: “The social media campaign certainly got a lot of people talking! Thank you for an excellent service.”

If you’d like to find out more on how to use social media to achieve your business objectives then call Status Social on 01332 776910 or 0115 824 8242.

 

Want the latest social media news, updates and trends to look out for? Then submit your email address below to receive our social media round-up!

 





Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.