Is it time your organisation took Facebook Groups seriously?

Posted by on Oct 16, 2020 in Blog | 0 comments

Is it time your organisation took Facebook Groups seriously?

Facebook has announced a swathe of new updates for Facebook groups which could make them a powerful tool for businesses and other organisations.

After years of seemingly undervaluing them, Facebook has brought in features which could make Groups more manageable – and more profitable.

We’ve also got news about changes to LinkedIn, Instagram, Twitter and TikTok. Read on for more…

Every few months we team up with Nottingham search experts, Impression, for our joint What’s New in SEO and Social Media event. This month, Status Social director, Mark Saxby, spoke about the big changes in the social networks, before Ian Humphreys from Impression spoke about some major Google updates.

You can watch the recording of the event or read the summary below. In the video, Mark explains how you can apply the changes to your business.

Facebook Business Suite

 

Facebook has a number of tools to manage your profiles across its platforms: Creator Studio for example. Now there’s Facebook Business Suite, which has replaced Pages Manager on mobile devices.

Business Suite lets you manage your Facebook Pages and Instagram profiles in one place. We’re a big fan of measuring our social media efforts. After all, why do it if you’re not measuring the results? In the Suite, you get insights for both Facebook and Instagram – making it different from the other tools available.

 

Facebook Groups

It may be time to take Facebook Groups seriously for your business. 1.8 billion people are now using them every month. That’s up 4 million in the last year. Facebook is giving Group admins access to statistics for individual posts, including reach, shares, comments, clicks and, most interestingly of all, the number of active members in the group at the time you post.

There will also be the opportunity for group admins to stage real-time chats and question and answer sessions.

Best of all, Admin Assist gives admins the ability to better moderate their groups. They can automatically decline posts containing links, restrict members who don’t have a spotless posting record, and prevent spam. All really good tools.

Brands Collab Manager

Brands Collab Manager makes it easier for page admins to make money – and businesses to find REAL influencers. The eligibility criteria is high, which is why it seems a robust way of finding accounts which really can make a difference to your business. Facebook says eligible pages need to have 1,000 followers and at least one of the following:

– 15,000 Post Engagements in the last 60 days OR
– 180,000 Minutes Viewed in the last 60 days OR
– 30,000 1-Minute views for 3-Minute Videos in the last 60 days

Words on Facebook ads

If you’re aware of the Text Overlay Tool, you’ll love this new change which has come to Facebook advertising. Facebook has dropped its rule that you can’t have more than 20% words in the main image of your ads.

Instagram Reels and IGTV

Instagram has not only announced it will be testing shopping within Reels this year, it’s also said that now anyone in the world can make IGTV videos which can link through to products on your website.

Twitter Audio Messaging

Soon you’ll be able to send voice messages via direct messages (DMs) which we think could be incredibly useful for those longer conversations sometimes needed over Twitter. Or when you want a customer to send you the sound of their dodgy washing machine. Or those times you want just to sing your customer service reply to someone…

LinkedIn Company Page

It’s back! Many years ago, you used to be able to see which people were following your LinkedIn company page. Then LinkedIn stole that feature from us. Well, it’s now returned, allowing you to see whether your target audience is really following your page – and whether you should reach out to them through a personal profile to say hello.

TikTok

Ever wondered just how TikTok knew what videos to show you in its ‘For You’ page? Well, more details of its algorithm have been unveiled – really useful if you’re trying to reach your customers through the app. As you may have guessed, how you’ve previously engaged has a big impact, but there’s a whole lot more to it than that. If you want to know more then check out this explainer from the guys at Axios.

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