Facebook changes its competition rules (again!)

Posted by on Aug 28, 2013 in Blog | 0 comments

Facebook changes its competition rules (again!)

After months of saying competitions can only be run through third party applications (and not being able to enforce it), Facebook has given into the inevitable and done a U-turn.

The social network now says businesses can now:

– Collect entries by having users post on the Page or comment/like a Page post
– Collect entries by having users message the Page
– Utilise likes as a voting mechanism

Those sticking to the previous Facebook rules of not running competitions directly through their page timelines have often complained of others breaking the rules. Now it seems Facebook has realised it cannot stop everyone who doesn’t stick to their guidelines.

Facebook HAS set up rules over businesses asking people to tag themselves on a photo they are not in. Here is the official advice:

– It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize

– It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize

The end result of these changes? It gives businesses more opportunities to get likes without the fear of being sanctioned by Facebook. The downside? More fake likes from people who just like pages to win things and have no intention of building a relationship with your business.

What do you think of the new Facebook rules? A good thing or a backwards step?

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