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Derby Book Festival tweets seen 47,000 times on launch day

Posted on January 14, 2015

Tweets by Derby Book Festival during the 24 hours following its launch were viewed 47,100 times, according to Twitter.
On the day the festival was made public, 359 people liked its Facebook page and 277 began following its Twitter account. Six-second Vine videos made at the launch event at Waterstones in Derby were looped 790 times.
Status Social is managing the social media for the festival, which is the first of its kind in Derby. The headline performer for the June 1-7 event is bestselling author Michael Morpurgo, who wrote War Horse – turned into a movie by Steven Spielberg.

As well as capturing Vine videos, Status Social tweeted live from the launch, took photos and filmed a timelapse video of the important moments using iPhones and iPads.
Fans responded positively to the festival launch on social media, many saying they were planning to attend. @DerbyBookFest’s tweets were retweeted 134 times while the Facebook page reached more than four thousand people.
booksweekoffChairman of the Derby Book Festival, Liz Fothergill, said she was overwhelmed by the impact social media had had on getting the word out so quickly:
“Wow, words fail me, the power of social media, incredible but needs the expert that is you to make it all happen. Thank you so very much.”
And organiser Jenny Denton added: “It sounds amazing. I now better understand the phrase – ‘going viral’.”
The Derby Book Festival is being completely run by volunteers. Like Status Social, fellow Friar Gate Studios companies Revolver Revolver (design agency) and Codemakers (website builders) have given free support during the festival’s first year.
You can follow @DerbyBookFest on Twitter and Derby Book Festival on Facebook or check out the Derby Book Festival website.

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