Derby Book Festival seen 900,000 times on social media

Posted by on Jan 15, 2016 in Case studies | 0 comments

Derby Book Festival seen 900,000 times on social media

Social media content for the first ever Derby Book Festival was seen nearly 900,000 times during a five month campaign. It also generated just under a quarter of all traffic to the festival website.

The campaign helped make the festival a massive success with many events sold out and 98% of all attendees reporting the events as “excellent”.

Status Social, one of the UK’s specialist social media consultancies, ran a campaign using four networks – Facebook, Twitter, Vine and Periscope. On the launch day alone, despite starting with just two followers, Derby Book Festival content was seen 63,000 times.

Twitter-icon.pngTwitter: Using a strategy of engaging with Derby’s influencers, Status Social encouraged sharing of Derby Book Festival content through carefully-worded tweets. This technique allowed the content to be retweeted at a phenomenal rate, spreading the news about the festival across Derby and beyond. In just five months, Derby Book Festival content was retweeted 2,593 times and seen 693,400 times. Status Social also tweeted live from festival events.

Derby Book Festival tweet

fb_icon_325x325Facebook: With no Facebook advertising budget and a page starting with no ‘likes’, Status Social knew it would be a major challenge to have an impact over a short period of time. It adopted a strategy of posting valuable content attractive to book lovers which would generate high engagement and sharing. Posting up to six times a day in the build up, and live from festival events, the content of the Derby Book Festival Facebook page was seen 177,309 times during the campaign with Facebook videos being viewed more than 6,660 times.

vine logoVine: Six-second looping videos were created by Status Social at Derby Book Festival events and shared on Twitter and Facebook. The videos were seen 3,157 times during the campaign.

 

periscopePeriscope: Still a new social network at the time, Periscope was used by Status Social to live stream from several Derby Book Festival events. Short extracts were screened, giving tasters of what was happening and encouraging attendances at future events – whether in 2015 or later years. The Periscopes were viewed more than 600 times.

 

11059894_378639932346560_5463862848087075446_nSian Hoyle, one of the Festival organisers: “We can’t underestimate the impact that Status Social had on making the first Derby Book Festival such a success. The team created an amazing buzz about the event, raising awareness levels and driving traffic to the festival website. We developed a robust and co-ordinated marketing campaign with a range of local media partners and social media was at its heart.

“Without doubt the huge success of our first festival is due in no small part to the skills, expertise and passion of Status Social.”

 

The Derby Book Festival was run completely by volunteers. Like Status Social, fellow Friar Gate Studios companies Revolver Revolver (design agency) and Codemakers (website) gave free support during the festival’s first year. Photos, including the one above, were provided by Bonbon Photography.

This year the festival will run from 3rd June – 11th June. Follow them on Facebook and Twitter.

Want to know how we can help promote your festival or event through social media then contact us.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.