Crowdfunding, social media, world records and the Great British Bake Off

Posted by on Sep 25, 2017 in Blog, Social media case studies | 0 comments

Crowdfunding, social media, world records and the Great British Bake Off

Status Social is helping to break a world record!

We’ve been supporting the Twitter activities of the Triton Project, an attempt by Derby-based Rolls-Royce engineers to go the furthest distance travelled by a pedal-powered boat in 24 hours.

As well as tweeting hundreds of people through @TritonProject, letting them know about the world record, we also boosted a crowdfunding campaign which raised more than £4,000 towards the project. Our tweeting sparked the final donation which took the campaign over its target with just minutes to spare!

The first (unfortunately, failed) attempt at the record took place at Rutland Water on September 27 and 28, 2017 after Julian Fletcher took on the challenge after being inspired during a conversation with his eight-year-old daughter.

The record distance the Triton team need to beat is currently held by an Italian team. They rowed 126.42 miles around Lake Weissensee in Austria on May 1-2, 2015.

Andrew Smyth Great British Bake Off and Triton Project

We have been tweeting STEM ambassadors across the UK, letting them know about the project and encouraging their involvement. So far, @TritonProject tweets have been seen nearly 85,000 times and retweeted by Great British Bake Off chefs, Nadiya Hussain and Andrew Smyth (pictured above) – who is in the Triton team.

The Triton Project is also designed to show young people how to solve problems in building a world record breaking boat and to encourage them to get involved in STEM (Science, Technology, Engineering and Maths) activities.

Final Crowdfunding piece thanks to Twitter

Status Social director, Kerry Saxby, says it has been a privilege to be involved in the campaign.

“We love the impact the world record attempt can have on young people so we were really pleased to support the Triton Project.

“When a relationship we’d cultivated over Twitter resulted in the final donation to achieve the Crowdfunding target, that was really exciting. Now we’re looking forward to the record attempt itself and creating a buzz on Twitter over the two days!”

Crowdfunding and social media Status Social

Early prototype of the boat featuring our logo

If you’d like to know how Status Social can promote your event over social media then get in touch with our team.

Follow the progress of the Triton Project on Twitter or watch the Triton Project Crowdfunding video which explains more about the challenge:

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