What do blogging and leadership have in common and how do they help you become a better writer?
Leadership coach Peter Anderton took part in Status Social’s Blogging for Business workshop. His ‘homework’ was to blog about his experience….
Status Social’s Mark Saxby is passionate about social media. I am passionate about leadership. Couldn’t be more different? Wrong.
His ‘Blogging for Business’ workshop was an eye opener. I didn’t know the first thing about blogging and even now my ‘L plates’ are still firmly attached. But so many of his messages I already knew – what I didn’t know was what they had to do with blogging. I thought they were about leadership. Here are just three:
Write as you would speak. Share your emotions. Like right now I’m thinking – why would anyone read my blog? I’m not a journalist. I’m not a Harvard professor. I’m just some bloke who knows how to help knackered leaders get their mojo back!
But I do know that if any leader is ever going to step out of the management zone and into the leadership zone the first step is to be real. A leader who is willing to be a little vulnerable goes a long way. You don’t have to have all the answers. In fact if you do how will your team ever develop?
Know your reason
Why are you blogging? Is it website traffic you want? Brand awareness? Are you after clients? Do you simply want to share your musings with the world? I had no reason – I just thought it was something I should do. Now I have worked out my reason. No more ‘I must write a book someday’ – this blog is where it starts.
So how about your team – do they have a reason why? Because if they don’t, you will only see a shadow of what they could deliver. In the words of Simon Sinek – Start with WHY.
Look for the sweet spot. Write about things you are passionate about. Write about things that your target audience are passionate about. It’s not one or the other it HAS to be both. Truly great leaders work in the sweet spot between things they love doing and the things that need to be done. If you can’t find the sweet spot then look harder – or go and do something else! You won’t reach your full potential without it.
As for your team – align their passions with the work to be done and watch them catch fire. You will double your results – and double engagement. Free of charge.
So was it worth it, when I knew it already? Absolutely – because despite my fears, Mark has unlocked what I already know and pointed it in the right direction. If that isn’t leadership, what is?
For more details of Status Social’s blog writing training, call us on 01332 776 910 or 0115 824 8242. Alternatively, fill in the form below: