Advances in Content-Creation – Everything New This Month In Social Media!

Posted by on Oct 15, 2019 in Blog | 0 comments

Advances in Content-Creation – Everything New This Month In Social Media!

Facebook updates its stories and live broadcasting!

LinkedIn puts your skills to the test, Pinterest gets creative with its camera, AND Instagram steals ideas from TikTok!

This month’s social media roundup is all about authenticity behind and in front of the camera.

We take a deep dive into the updates and features coming to a social network near you.

Facebook is encouraging live and authentic content

Check your Live Broadcasts

If you’re a regular user of Facebook’s live broadcasting feature, you’ve probably experienced at least one of these crisis moments:

  • Going ‘live’ from the wrong page
  • Lost connection to microphones resulting in muted audio, or
  • Low internet connections leading to poor quality content.

Starting a Live video is a daunting prospect, even for experienced broadcasters. Up until now, there has been no room for mistakes or technical glitches. However, Facebook is said to be changing all that with its new ‘Live Rehearsals’. A feature which will allow admins of your page to check live posts before you broadcast your mistakes to the world.

facebook live - creator studio

Facebook live stats

Collaborative Stories

Multiple content creators/pages will be able to contribute to the same story, almost like a Moment on Twitter. Facebook sees this feature primarily being used during events.

Shopping is coming to Facebook Stories!

In a similar way to Instagram, Facebook is said to be allowing pages to promote products and link directly to product pages from story posts – ‘Swipe up for more!’.

Posts linking directly to Messenger

Facebook is encouraging private conversations off the back of posts with a new Messenger-style post. Whether you’re looking for feedback or wishing to encourage people to subscribe to your chatbot, you’ll now be able to feed your audience into more private messenger funnels.

Instagram is adopting features from TikTok

TikTok is known for its short video clips (much like Vine back in 2016) and has grown in popularity in the last few years.

Now, Instagram wants in on the action!

It is rumoured to be replicating TikTok’s well-known ‘Clips’ feature, allowing content creators to snap short videos and clip them together, creating unique and entertaining videos. So, keep an eye out for this new feature and prepare to add video editing to your repertoire of skills.

Instagram clips - status social

Instagram Clips – spotted by Twitter Reverse Engineer, Jane Manchun Wong.

 

LinkedIn is giving us more ways to look credible

‘LinkedIn Skill Assessments’ will allow you to demonstrate your knowledge of the skills you’ve added to your profile.

The tests will be multiple choice and consist of about 15- 20 questions. The mini-quiz is timed to reduce cheating.

Once you’ve proven your knowledge, you’ll see a badge appear on your profile verifying your skills.

AI makes its way to the Pinterest app

pinterest-lens - status social

Pinterest Lens allows users to find products via their camera.

Pinterest is bringing visual search to its app, allowing its users to snap a photo of an item or scene in the real world and discover matched items that have been posted on Pinterest. It’s more important than ever to ensure your pins are connected to your online store.

So, whether you’re behind the camera or in front of it, there is a lot to look forward to when it comes to content creation. Have you seen any of these features yet? We’d love to hear how you’re using them.

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