How an accountant used LinkedIn to get new business

Posted by on Sep 24, 2014 in Case studies | 0 comments

How an accountant used LinkedIn to get new business

A Staffordshire accountants generated a £15,000 worth of new business within a couple of months of their LinkedIn training.

UPDATE DECEMBER 2016: We have since been informed that The Chartwell Practice has generated a further £30,000 as a result of our LinkedIn training!

The team at The Chartwell Practice had been using LinkedIn for several years but realised they weren’t getting the most out of it. Status Social was asked to come in and train their staff so they could help bring in new clients through the powerful business-to-business social network.

Within two months of using LinkedIn tentatively, business development director Frank Startin had picked up a contact worth thousands of pounds for the Stafford accountants, generated through social media. Watch his story here or read the transcript below:

Having problems viewing this video? Watch it on YouTube here.

“We had a great day of training with Mark who taught a group of us how to use LinkedIn effectively and strategically. The workshop was taught in a fun way and some great tips were given by Mark who is obviously an expert in his field. We wouldn’t hesitate to use Mark again and would recommend other businesses tap into his skills so that they too can learn how to use social media to their advantage.” Martin Chilver, The Chartwell Practice, Burton Upon Trent

Frank: “One of the things we wanted to do (as part of the LinkedIn training) was change our profile and make it much more detailed but also look at who we were connected to.

“I spent time going through those connections and looking at how we could involveSocial Media Tip 6 those people in a small networking group that I’ve got going.

“I actually went through those contacts individually, emailed them through LinkedIn to reintroduce myself and to tell them what I was doing and through that it generated a client for us who was probably worth around £15,000 over the next few years.

“That was someone who I’d known and been connected to for a bit on LinkedIn and his comment was “I was just thinking about contacting you and then your message came through on LinkedIn and here we are and yes I really want to do business with you.” So I’m pleased with what we got out of the LinkedIn training that we did.”

Want to know how you can generate £15,000 and more from LinkedIn? Then contact us by clicking here.

UPDATE DECEMBER 2016: We have since been informed that The Chartwell Practice has generated a further £30,000 as a result of our LinkedIn training!

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.