New LinkedIn Groups – Is Your Group Fit For Purpose?

Posted by on Sep 6, 2018 in Blog | 0 comments

New LinkedIn Groups – Is Your Group Fit For Purpose?

LinkedIn Groups have changed for the better!

There’s now no end to what’s possible. So it’s time to make sure your LinkedIn Group is fit for purpose!

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LinkedIn recently announced a major update. Everything’s changed! And among the many changes are some significant updates to LinkedIn Groups.

So what’s different? In short, LinkedIn Groups will soon be a lot more integrated into the main LinkedIn site and mobile apps. The roll out of the new features started at the end of August 2018.

They’ve felt like an afterthought for some time – the sort of feature you’d only really see if you were actively seeking it out. But before long, they could well be the cornerstone of the entire LinkedIn experience.

It’s now easy to access Groups right from the LinkedIn homepage on desktop, and group conversations will return to the main LinkedIn feed.

There’s also a host of new features for LinkedIn Groups, all designed to boost engagement and enable vibrant discussions.

Let’s take a look at some of the major changes.

LinkedIn Groups Now Work Like Other Social Media Platforms

One of the most important things to note is that LinkedIn Groups now look a lot better than ever before.

They’re cleaner and easier to navigate, with a lot more open space and a lot less clutter:

LinkedIn Groups

You can now add images to your posts and tag other users in the group. You can reply to comments, edit your own comments, and post native video (ie not just a link to something on YouTube).

Yes, these are the sort of features that users of other social media platforms take for granted. They’re only just making it to LinkedIn Groups. Better late than never!

These features may encourage group owners to post the sort of content that’s actively going to drive engagement and communication. There’ll be less temptation to post updates for the sake of it, so expect to see more high-quality Facebook-style updates, and fewer bland sales and promotional messages.

More Privacy and More Control Over Membership

Any online community is only as good as its members. On LinkedIn Groups, you’ll continue to have the ability to vet members to ensure that only people you want to join can join.

What’s more, privacy settings will ensure that whatever’s posted to Groups won’t be indexed on Google and other search engines. To some extent, what happens on LinkedIn Groups will now stay on LinkedIn Groups. Group owners and members may feel safer having the sort of discussions that they may previously have kept off-platform for privacy reasons.

So with only relevant people being allowed to join, and with total privacy concerning content, what’s going to happen? Will Groups soon resemble expert think tanks, or digital forums in which you can do business safely and securely?

Maybe!

Better Recruitment Tools

Social media is great for recruitment. And because most people use LinkedIn with their business hats on, LinkedIn has always been a particularly good platform for finding and recruiting talent.

But LinkedIn Groups should be for more than simply sharing job listings. That’s why it will be possible to keep your recruitment posts separate to your standard posts:

LinkedIn Groups

When posting, you can specify whether your post is a standard post (tellingly referred to here as a “conversation”) or a job listing. Then, when navigating the Group, at a touch of a button you can filter the main feed into either conversations or jobs.

So those who are looking for work can see everything they need in one place. Meanwhile, those looking for insight can see everything they’re looking for without being distracted by job listings.

Other Updates

LinkedIn has made it clear that these Group updates are an ongoing project. They’ve said, in so many words, that you ain’t seen nothing yet.

Here’s a few more things to sink your teeth into:

The standalone LinkedIn Groups app has been retired. Instead, it will at last be possible to manage your Group on the go using the standard LinkedIn app. You’ll also see more notifications for Group activity.

LinkedIn is rebuilding their moderation tools, so you’ll soon have much greater control over any content posted to your Groups. You’ll also be able to sanction, or even remove entirely any naughty members who violate your Group rules.

There’ll be no more announcements and auto-generated group emails. Instead, LinkedIn says you should look forward to “better and more robust notification and update channels”. How exciting.

Is Your LinkedIn Group Fit For Purpose?

How’s your LinkedIn Group looking? Is it a sad and sorry forgotten old venture sat gathering dust in the corner? If so, perhaps it’s time you revisited it and spruced things up a bit. Have a play around with all of these new tools and features and start to engage with your online community like never before!

Or perhaps you’ve never experimented with LinkedIn Groups? If not, maybe it’s time you gave things a go. If you’re not sure where to start, our specialist LinkedIn training can show you the way.

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