Book Festival Social Media Campaign Seen 800,000 Times

Posted by on Aug 9, 2016 in Case studies | 0 comments

Book Festival Social Media Campaign Seen 800,000 Times

The 2016 Derby Book Festival featured celebrities such as Ken Livingstone MP, Captain Corelli’s Mandolin author Louis de Berniѐres, Four Weddings and a Funeral actor Simon Callow, and broadcaster Stuart Maconie. We were approached to run a social media campaign across Twitter and Facebook to promote the Festival.

An Intelligent Social Media Campaign

Status Social ran a successful Facebook and Twitter campaign for the second year running, resulting in a significant boost to website traffic and hundreds of interactions from the public. We also tweeted live from some of the events and ran a low-budget Facebook advertising campaign to help sell tickets for Festival events.

Social media generated 12% of traffic to the Derby Book Festival website during the campaign, with only Google referring more clicks to the site. Ticket sales for the festival increased by 33% on the previous year.

“I would recommend anyone running an event to speak to Status Social.”

– Sian Hoyle, Derby Book Festival Organiser

Rekindling Facebook

One of our biggest challenges was creating a buzz for the festival on a Facebook page that had been practically dormant for seven months. But we quickly generated some traction by developing and implementing a strategy designed to get page posts back into existing and new fans’ newsfeeds.

During the campaign, posts on the Facebook page were seen approximately 386,000 times. The page generated more than 5,500 interactions including likes, comments, and those all-important shares. Many of the posts on the page were aimed at generating engagement to take advantage of Facebook’s EdgeRank algorithm.

Derby Book Festival Social Media Campaign

Huge Gains on Twitter

The Derby Book Festival tweets and Twitter profile were seen more than 450,000 times, with people interacting with nearly every tweet published from the profile. Through posting highly-targeted material, we generated 1,673 retweets, 1,496 likes, and 972 link clicks.

By the close of the Festival, the Twitter account had 2066 followers – a huge rise from the start of the campaign.

Unprecedented Success

Derby Book Festival organiser Sian Hoyle said:

“The ticket sales for this year were beyond our wildest projections and were up by 33% on last year’s sales.  We couldn’t have done it without the help of our marketing partners Status Social, Codemakers and WDA.

“Once again, Status Social demonstrated the impact a well-run social media campaign can have on a festival, helping create the buzz, brand awareness and positive effect on ticket sales.

“I would recommend anyone running an event to speak to Status Social.”

Find out how we can help promote your festival or event through social media! For a free consultation, call us on 01332 776 910, or fill in our online contact form.

Photos by Bonbon Photography.

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Buffer, Tweetdeck and analytics – what I learned during work experience at Status Social

Posted by on Aug 19, 2015 in Blog | 0 comments

Buffer, Tweetdeck and analytics – what I learned during work experience at Status Social

Looking for a job in social media? Status Social is always looking for its next talented members of staff. One method we use to find potential new employees is through internships and work experience. Landau Forte student Richard Frost carried out work experience with Status Social. Here are his thoughts on his week…

“Over the past week, I have been doing work placement at Status Social and have found the experience very interesting. I have learned about how businesses should use social media and why they should be using it.

I have learned about things such as scheduling tweets, through the use of the Buffer app and Tweetdeck and I now understand the purpose of what businesses do on social media too.

I kept a log of all the things I did while at Status Social which helped me keep track of everything I learned during my stay.

I have learned how events are run on Twitter and how social media can be used to attract potential customers. I also learned from observation how Status Social discover who could be a potential attendee at an event and who would not. For example, for the Derby Beer Festival the team would look for people who were interested in beer who are not too far from Derby, then tweet them to try and get them to come.

WAYI have also seen a side to social media that I have never seen before such as Twitter Analytics. I never knew you could find out how many people have been viewing your tweets over certain periods of time. I learned about this when I wrote my report on Status Social’s Twitter Analytics. This helps a business see what does well on Twitter and what doesn’t. This allows them to streamline their social media content to make it as good as possible.

Overall, my time at Status Social was very interesting as I learned about all kinds of things about social media and the business use of it. It was very eye-opening and now I know how to use social media most effectively for a business. I understand the tactics used by businesses on social media to gain a following of customers and potential customers.”

If you would like to know about what internship or work experience opportunities we offer, or simply fancy a chat, then contact us on 01332 776910

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Eurovision Song Contest 2014 Scorecard

Posted by on May 9, 2014 in Eurovision | 2 comments

Eurovision Song Contest 2014 Scorecard

We love Eurovision at Status Social. And we love the BBC’s coverage of it. But we don’t love it when the BBC don’t produce the Eurovision scorecards we know and love.

We don’t just want to give one score. We want to vote on the outfits, the performance as well as the song! So to help you out (and provide us with a Eurovision Song Contest 2014 Scorecard for our own Eurovision party) we’ve made a PROPER scorecard. Just click below and print away!

And we’d love it if you posted photos of you using our scorecards on the Status Social Facebook page!

Enjoy!

EUROVISION SONG CONTEST 2014 SCORECARD

Check out how we helped Azerbaijan win Eurovision or our Eurovision infographic.

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Need a social media speaker? We can help!

Posted by on Dec 11, 2013 in Blog | 0 comments

Need a social media speaker? We can help!

Nine social media speaking engagements in just two months. This figure illustrates how much in-demand the Status Social team has been for social media talks recently.

And 2014 looks to see much of the same with Status Social’s Tania Vesty heading over to Amsterdam to address some of the world’s top marketers in January. Contact us if you’d like to book our much-praised social media speakers for your event.

As well as talks in Edinburgh and Cardiff, Status Social’s Mark Saxby spoke at the Social Media Marketing UK Conference before more than a hundred delegates. James Bastable took the following photographs at the event…

Mark Saxby at the Social Media Marketing Conference UK, delivering a social media talk including Pinterest www.jamesbastable

Mark Saxby at the Social Media Marketing Conference, delivering a social media talk including Facebook www.jamesbastable

Mark Saxby at the Social Media Marketing Conference, delivering a social media talk www.jamesbastable (1)

Mark Saxby at the Social Media Marketing Conference, delivering a social media talk, including Twitter www.jamesbastable

Mark Saxby at the Social Media Marketing Conference, delivering a social presentation www.jamesbastable

Mark Saxby at the Social Media Marketing Conference, delivering a talk on social media strategy www.jamesbastable

Mark Saxby at the Social Media Marketing Conference, delivering a social media talk,including LinkedIn www.jamesbastable

Or watch a short video of Mark’s appearance at the event, put together by the organisers…

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