Should your business show its political colours on social media?

Posted by on May 5, 2017 in Blog | 0 comments

Should your business show its political colours on social media?

There’s no doubt that there are some very passionate political views expressed on social media – including from businesses.

But is that really such a good idea?

With the General Election around the corner, will we see East Midlands’ business accounts post about politics again?

It was particularly noticeable during the leaders’ live debates on TV in 2015. One by one, people running business Twitter accounts were revealing their political tastes – whether through retweets or tweeting about their views themselves.

One business, for example, which had just received some very public funding from the Labour-run council in Derby, was nailing its colours to the Conservative mast in a series of tweets. A Staffordshire company boss was meanwhile arguing with another business owner why they should vote in a certain way.

Then there’s been company employees updating their Facebook and Twitter accounts with their political views and sharing tweets with political hashtags about the debate over Syria. People working for councils, in schools, for businesses working for local authorities – would their bosses really want them talking about such things on public networks? Is it appropriate?

We live in a free world where everyone should be able to voice political opinions – but where is the line between free speech and reputation-damage?

Would you be put off doing business with a company which tweeted its support for Brexit? What about a business owner who supported or criticised Theresa May or Jeremy Corbyn on Facebook or LinkedIn?

What do you think? Is it a good idea for a business or its staff to reveal its political stance on social media? Tell us below.

This article was first published in May 2015 and brought up to date in May 2017.


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