Social Media Campaign Doubles Event Attendance in Just One Month

Posted by on Jul 31, 2017 in Blog | 0 comments

Social Media Campaign Doubles Event Attendance in Just One Month

A month to go until your event with no social media strategy, who do you call?

We ran a month-long twitter campaign for Mainframe, a new community of creatives in Derby, part of the BIG HOUSE programme.

The Big House is a collaboration providing sector specific support; making it easier for digital & creative businesses to understand and access the free help available in our region.

Mainframe are based at Derby’s QUAD. Funded via the European Regional Development Fund and Art’s Council England, they host free monthly meetups. They cover a range of inspirational topics from business growth to the downright futuristic and forward thinking.

After a limited attendance at their first event, Mainframe contacted us for some social media support. We were tasked with raising the profile of the community, highlighting the opportunities for collaboration with the creative industry and attracting people that work within Derby’s creative sector to Mainframe’s next event.

Strategy and Results

Creatives love Twitter, so that’s where we focused our efforts. During the month-long campaign, we published a total of 833 tweets, reaching an audience of over 80,000 people.

In the weeks running up to the event,  we sent more than 200 invites to businesses and individuals from the creative and digital industries in Derbyshire. We followed these up with a second reminder in the days leading up to the event.

At the same time we attracted over 100 new Twitter followers, which vastly increased Mainframe’s brand awareness.

social media for creatives

Live tweeting on the day of the event!

49 people attended the event, double the previous month. We were there too, armed with mobile devices ready to capture the event from multiple angles. Having already completed the ground work, the attendees were already following Mainframe on Twitter and were keen to interact.

social media for creatives

The live tweets, interactions and retweets all communicated Mainframe’s mission: to build a community where support, encouragement and inspiration is available both on and offline. The live tweets also made those who couldn’t make it aware of what they were missing out on – including the free virtual reality headset for all that attended!

The buzz surrounding the event was clear both online and through speaking to those who attended. As a digital creative business ourselves, we are keen to see this community flourish. We’re already looking forward to assisting with future events.

 

Click here to see how we reached over 1 million people with our recent Derby Book Festival social media campaign.

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