Social Media Policies
“By having a written policy on ‘the acceptable use of social networking’ at work, an organisation can help protect itself against liability for the actions of its workers.” Advisory, Conciliation and Arbitration Service (ACAS)
Every business should have a social media policy. It helps protect your brand and ensures your employees know what is expected of them, inside and outside work time.
Our social media policy is the result of a collaboration between ourselves as social media experts and a team of barristers, experts in the law. As far as we are aware, it is the only one of its type in the UK.
We will talk to you to understand your requirements and our team of barristers will put together the policy.
As recommended by ACAS*, we will then come into your workplace to run a consultation with those affected by your new policy. This session will include explaining what the policy means for your employees and answering any questions.
A consultation is the ideal way to reinforce the messages in your new policy and get buy-in from your staff.
Call us on 01332 776910 or email us and we will send you the documents to get you started.
*Notes from ACAS’s advice on creating a social media policy (http://www.acas.org.uk/index.aspx?articleid=3381):
Consultation: consultation with staff on the policy will help to ensure the policy is fair. It will also help to make the policy relevant to your organisational needs – for example, if your employees handle sensitive, confidential information on members of the public your policy will have to reflect this.
Communication: a high proportion of employees don’t know if their employer has a policy on internet use. Technology is evolving so quickly that many policies soon get out-of-date, so they need to be reviewed regularly. Social media channels can be a good channel for raising awareness of your policy.
HR induction: a report published in 2010 by My Job Group found that 55% of employees questioned admitted to accessing social networking sites at work. The research does not suggest that use of these sites is affecting productivity but your induction programme is a good way to set clear boundaries about the use of the internet. Each organisation will have its own culture and standards of ‘acceptable behaviour’ but it is best to be as clear as possible about these from the start.