National Car Company Sees Sales Boost Thanks to Social Media Campaign

Posted by on Sep 8, 2017 in Blog, Case studies | 0 comments

National Car Company Sees Sales Boost Thanks to Social Media Campaign

A national car company sold a record number of cars on the opening day of a new showroom, thanks to support from social media.

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Motorpoint opened a new showroom in Birtley in November 2015 on the site of a former car dealership.

They needed to let local people know about their new presence in the area. So they asked Status Social for a bit of social media support around the time of the launch.

On Twitter, we invited nearly 1,000 people living near the showroom in the North East of England. Motorpoint’s tweets were seen nearly 120,000 times during the two month campaign.

We also used Facebook to raise awareness of the new showroom. We reached nearly four times as many people as the page had previously.

A Separate Strategy For Each Social Network

What works on Twitter won’t necessarily work on Facebook. That’s why we took a different approach to each social media platform.

With Twitter we found and individually tweeted 920 people living around Birtley. We let them know about Motorpoint’s arrival in the area and personally invited them to the showroom on the launch date. As we built relationships with these people, many were tweeted multiple times across the campaign.

Ultimately our tweets – which were boosted by engaging car-related tweets were seen 118,928 times. This prompted 524 clicks on the Motorpoint Twitter account to view it in more detail – a clear sign that our efforts to boost brand awareness were successful.

We pinned this digital flyer to the Motorpoint Twitter account throughout the campaign, so all who clicked on the profile instantly saw what was going on:

Motorpoint Social Media Strategy

Want To Reach More People On Facebook? Just Have Fun With It!

Our goal on Facebook was simple: create great content to increase the reach of the page.

We posted fun, memorable and shareable content in order to boost engagement:

Motorpoint Social Media Strategy Motorpoint Social Media Strategy Motorpoint Social Media Strategy

Meanwhile, the team at Motorpoint continued to talk about their products. As we boosted their reach with our fun content, a greater number of people saw their posts.

During the campaign each Facebook post got an average of 1,120 views, compared to an average of 300 per post before our support began.

We also ran a Facebook advertising campaign that generated 221 new page likes.

Was It All Worth It?

Thanks in part to our social media support, Motorpoint sold 38 cars at their new showroom.

This was a new record for them: The most cars ever sold on an opening day.

From our very conversation I felt that the Status Social team understood our business. Their knowledge, experience and quirkiness means you can rely on them to deliver results. I wouldn’t hesitate to recommend Status Social to anyone.

– Grace Golden, Motorpoint.

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