Facebook Quietly Updates Itself Overnight
Like all social media channels, Facebook changes all the time.
This week we noticed an update to Facebook’s page manager panel.
What’s the Facebook page manager panel?
If you manage pages on Facebook, it’s the column that appears to the right of your homepage. It gives you a quick overview of how your pages have performed over the past week.
Here’s what it used to look like:
And here’s the updated version:
1. The panel has grown. It now shows a lot more information, and it’s a lot more interactive. But doesn’t it look less cluttered?
2. It lets you know if you’ve any new notifications or messages.
3. There’s a means of updating the page directly from your homepage. You can publish a post, upload a photo, create an event, or start a promotion.
4. The panel used to display your page’s reach (the number of people who saw your content in the past week). Instead, you can now choose to view your likes, your views, and some essential information about how many comments and shares your posts received.
5. The “sell more Eventbrite tickets” bit looks like a “tip”, the sort you see on Facebook Event pages. This may vary from day to day.
6. You can scroll through your five most recent posts. It tells you how many likes each received, but again, no reach. You have the option to boost each one, so this update is possibly designed to encourage people to spend money promoting posts.
What does this mean?
All of us at Status Social manage Facebook pages for our clients. But not all of us saw this update!
Sometimes Facebook tests certain features with certain users. New features are only rolled out to all users if they perform well enough.
So this might be an experiment on Facebook’s part. Or it might be a sneak preview of how your Facebook homepage will evolve in the very near future.
And it’s a good evolution – this new page manager panel is a lot easier to use than the old one. You can perform a lot of basic functions directly from your homepage.
This strikes me as the sort of thing that I’ll soon take for granted. I may start wondering how I ever got by without this function.
But what are the implications of this update?
First, as Facebook Pages are primarily used by businesses, we can view this as a move to make the whole platform more accessible for businesses.
The numerous prompts to boost posts and to promote the page confirms Facebook’s motivation for making their platform more business-friendly: They want to make money through promotions!
But more importantly, this new page manager panel does not show you your page’s reach. You can still view your page’s reach on the page itself, and by accessing Insights. But maybe that’ll change soon, too.
Instead of reach, you’re shown the number of likes your page has. You’re also shown how many likes each of your five most recent posts received.
This suggests that Facebook may not care about reach as much as you. They’re all about the engagement!
Elliot Davies is a social media manager at Status Social. He looks after numerous accounts for our clients, generating leads and increasing brand awareness. Find out more about his results on our case studies page.