How a School Attracted New Pupils Through Social Media

Posted by on May 10, 2017 in Case studies | 0 comments

How a School Attracted New Pupils Through Social Media

Social media in schools – headteachers and marketing managers know they need to use it. But how?

Derby High School had two main objectives: To use Facebook to attract more pupils, and LinkedIn to help their students find jobs.

Within a few months of going through Facebook and LinkedIn training, the school could see dramatic results.

Not only had the reach of the Facebook page increased by 5000%, Derby High School had also received enquiries from parents who’d seen its increased Facebook activity, and who wanted to send their children to the school.

Derby High School staff also wanted to build relationships with the local business community to help their students find work experience.

During her LinkedIn training, marketing manager Catherine Warwick was given the target of finding 20 useful contacts. These connections resulted in work experience opportunities and mentors for her sixth formers.

UPDATE: Derby High School hosted an event in May 2017 where local business people were invited to mix with sixth form pupils who’d been given networking training. 28 of the 40 delegates who attended were LinkedIn connections. In previous years, those invited would be people spotted in the news or business people met briefly at networking events. At least a third of people would usually drop out in the days leading up to the event.

“Using LinkedIn we had just three no shows,” says Catherine. “And those who couldn’t make it sent people in their place!  It’s really been fab, I’m delighted!”

Find out more about how we can help you attract students and the business community to your school.

Can’t watch the videos? Then read the transcripts of our interviews with Catherine below.

Derby High School and Facebook

“We’ve been working with Status Social for about six months now, and we first approached them because we wanted to raise the profile of the school using Facebook, and get the parents to like more of our posts and to share some of the great things that are going on in the school, with people in their networks.

“The first thing I realised when we went to the workshop with Mark was that we’ve been doing it all wrong, and he quickly showed us how to rectify that.

“During the workshop, we worked on how to encourage the parents to share all the great things that are going on in the school, and how best to get Facebook to notice us and show us to other people, not just those who are linked with the school anyway.

“Within a week of going to the workshop, our reach of just under 100 people a week, had gone up by nearly 5000%, which was absolutely amazing. Engagement was up by 12,000% and page visits were up by 2000% so within a week we were seeing a massive difference, and within a fortnight, that had gone up even more.

“Now, six months down the line, the numbers are truly incredible. We’ve had enquiries from prospective parents who’ve come to us just because they’ve seen our updates on Facebook, they’ve got no other links with the school, and they want to find out more.

“People who come around on tours of the school say to us “We like the things that you’re doing on Facebook”, so for me, it’s great, and it’s a brilliant way of engaging with our parents who are already here as well, they’re liking seeing all the photos and things that we didn’t always get out to them before, so all in all, it’s been a fantastic success.”

Derby High School and LinkedIn

“Part of my role is helping our students engage with businesses, and a great tool for engaging with businesses is LinkedIn, so I was really keen to find out how I could exploit that a little bit more to help me in my work and to help our students here.

“I approached Status Social who set me a target of getting a least 20 useful business contacts on LinkedIn, and with the information that I’d learnt in their workshop that I went on, this was no problem at all.

“I just followed the guidelines that they’d set me, and within a month I was pleased to be able to report that I’d got at least 20 useful contacts, and 5 work experience placements and mentors for current sixth formers here, so it’s been really, really good for both the students, and also for me.”

Find out more about how we can help you attract students to your schools.

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How to Make £30,000 per Year Using LinkedIn

Posted by on May 3, 2017 in Case studies | 0 comments

How to Make £30,000 per Year Using LinkedIn

LinkedIn is a fabulous tool for business development.

It can get you past gatekeepers to the decision makers. It can help you get found by potential customers on Google. It can increase your brand awareness so that people choose you when the time is right.

But it can also be used as a seek and contact tool. You can use it to warm up prospects before you turn to other methods to bring them to conversion.

That’s Steve Dance’s technique. For the last two years he’s generated business worth £30,000 per year via LinkedIn.

And it all started with some social media training by Status Social!

Make money on LinkedInSteve is the CEO of compliance solutions provider RiskCentric. He’s a busy man with limited time, so he uses name recognition to his advantage. Using the skills taught by us, he first searches LinkedIn to find those he thinks could be potential customers.

“We know the type and approximate size of organisations that can use our products and services,” says Steve. “We use LinkedIn to find relevant job titles in those organisations. Then, if we’re not already connected, I send a connection request.

LinkedIn training success“If the connection request is accepted, we then try to establish a dialogue – initially by telephone as it’s more personal. If I get through to my prospective client during the call, I start by thanking them for accepting my LinkedIn connection request. If I get a warm response to this, I move the conversation on to their information management issues and our services.

“I’ve engaged four or five new clients through this process. But LinkedIn is a marathon, not a sprint, so I’ve got to be patient.”

What’s Your LinkedIn Business Development Strategy?

Steve’s approach has brought him success, but it’s not an approach that would work for every business. In some sectors it’s impossible to get through to your target customer on the telephone. That’s where LinkedIn can be used, to warm them up through a series of messages.

Alternatively, if you regularly update your LinkedIn profile with “the right sort of posts”, you might become irresistible to your target audience.

But for Steve, his technique worked, bringing him £30,000 of annuity business.

There are many ways of using LinkedIn to grow your business.

Have you found your technique yet? If you haven’t, talk to us on 01332 776910 or 0115 824 8242.

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How To Revive An Inactive Social Media Account

Posted by on Mar 3, 2017 in Blog, Case studies | 0 comments

How To Revive An Inactive Social Media Account

What’s white, shiny, and seen 153,442 times?

It’s the Derby Christmas Ice Rink of course!

Our task was to reignite the Derby Christmas Ice Rink Facebook and Twitter profiles following nine months of inactivity.

We beat the key performance indicators set by the client, Showplace, by 103% on Facebook and 29% on Twitter.

Reviving Inactive Social Media Accounts – How Did We Do It?  

Using Twitter, we found influential people and businesses in the Derby area and tweeted them about the arrival of the Christmas ice rink. We used emotive language and an enthusiastic tone of voice. This encouraged the recipients of the tweets to share them with their followers and click through to the ice rink website.

Derby Christmas Ice Rink - How to revive an Inactive Social Media account

Derby Christmas Ice Rink - How to revive an Inactive Social Media account

Derby Christmas Ice Rink - How to revive an Inactive Social Media account

Derby Christmas Ice Rink - How to revive an Inactive Social Media account

On Facebook we used the audience we built up during a previous campaign. We posted content we knew they would engage with and share with their friends. In this way, the audience effectively sold the ice rink for us on Facebook.

We created an immediate impact by tailoring the content for the most engaged audience: women aged 18 to 44. So within two months, 101,542 people saw our activity on Facebook. That’s an average of 887 people per post.

The Twitter target was for our tweets to be seen 40,000 times throughout the campaign. They were viewed 51,900 times in just over seven weeks.

Across both platforms, we saw 211 website clicks and 767 post engagements.

Plus, it gave me the chance to find entertaining ice skating videos for content!

 

Learn how we used social media to promote beer festivals or increase gym subscriptions.

And find out how we revived inactive social media accounts for the Format Photography Festival and the Derby Book Festival.

To talk to one of our expert social media consultants, call 01332 776910 or email hello@statussocial.co.uk.

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Social Media & Fitness – How We Helped a Health & Fitness Facebook Page Reach over 200,000 People

Posted by on Feb 1, 2017 in Blog, Case studies | 0 comments

Social Media & Fitness – How We Helped a Health & Fitness Facebook Page Reach over 200,000 People

Can social media help people achieve their health and fitness goals?

This is a question we already explored with our social media for gyms campaign. But it’s one thing to use Twitter to encourage people to join a gym. This time, the challenge was to use Facebook to encourage people to attend exercise classes.

24 Fit is a Derby-based fitness group that puts on about 30 exercise classes a week.

In early 2017 they planned to launch a number of new classes in a number of new venues. They approached us in late 2016 with a relatively simple brief – to use Facebook to generate awareness of these new classes.

A good metric by which to measure the influence of a Facebook page is through the number of people who saw the page content (known as “reach”).

When we took over the management of 24 Fit Derby’s Facebook page, it had a weekly reach of around 200.

In just six weeks, we’d boosted this weekly reach to over 200,000. We also generated over 200 link clicks and increased the page likes by over 100:

Social Media Fitness

Our Strategy – Get People Excited

Our first step was to check 24 Fit Derby’s Facebook Insights to see when their fans were most active. We found there to be spikes of activity at 9:00am, 5:00pm, 7:00pm, and 9:00pm, so we decided to post four times a day during these periods of peak activity.

Next, we created Facebook events for all of the upcoming classes that 24 Fit wished to fill. There were three benefits to doing this:

1) It created a comprehensive timetable of classes on the group’s increasingly-popular Facebook page.

2) It gave anyone interested in attending all the information they needed, along with a place where they could ask any additional questions.

3) It ensured that anyone who registered their interest in each event would receive regular notifications in advance, increasing the likelihood they’d attend.

With our ideal posting times in place, and with our calendar of events sorted, the next step was to do all we could to get people engaged and excited on Facebook.

What Sort of Posts Work Best on Facebook?

24 Fit shared a huge amount of photos and videos with us, so we had plenty of content to work with. We also attended and filmed a few classes ourselves, one of which we streamed live.

It soon became clear that when it comes to boosting reach and engagement on Facebook, nothing is more effective than video.

Social Media Fitness

Social Media Fitness

Social Media Fitness

Social Media Fitness

We posted at least one video a day, with captions that were carefully crafted to encourage engagement. We used an energetic and effusive tone.

Whenever anyone commented on our posts, we answered them as quickly as possible. Even when they weren’t asking a direct question, we’d still make a point of acknowledging their input.

This sent a message to Facebook that this was an active and popular page, and it’s possible that the algorithm reacted accordingly: The more people engaged, and the more we interacted, the more people our posts reached.

If a post was performing particularly well, we’d boost it. By paying a small amount, we grew the reach by thousands.

The Results – A Phenomenally Popular Facebook Page

Things took off quickly. The following screenshots demonstrate how 24 Fit Derby’s Facebook page grew on a daily basis in just one week in early January. Pay particular attention to the reach, which by the end of the week had grown by 2,877%:

Facebook Stats 3 Jan - 24 Fit Derby Social Media Fitness

3rd Jan, 2017

 

Facebook Stats 4 Jan - 24 Fit Derby Social Media Fitness

4th Jan, 2017

 

Facebook Stats 5 Jan - 24 Fit Derby Social Media Fitness

5 Jan, 2017

 

Facebook Stats 6 Jan - 24 Fit Derby Social Media Fitness

6 Jan, 2017

 

Facebook Stats 9 Jan - 24 Fit Derby Social Media Fitness

9 Jan, 2017

 

And as the post stats demonstrate, most of this reach was organic. Boosting posts certainly helped, but the reach would have been impressive enough regardless:

Facebook Post Performance - 24 Fit Derby Social Media Fitness

By the end of the campaign the page’s reach, which had peaked at 202,633, had dipped. But given that the reach stood at around 250 when we took over the account, this still represented a major boost:

Facebook Post Performance - 24 Fit Derby Social Media Fitness

So can social media help people to achieve their health and fitness goals?

This case study demonstrates that Facebook can prove extremely effective at generating awareness and kindling excitement for exercise classes.

And as we’ve proven with previous case studies, Twitter can be used to encourage people to actually sign up to these classes, or even to invest in gym memberships.

Are you a personal trainer looking to fill your timetable? Or perhaps you run a gym and you wish to boost your membership numbers.

In any case, get in touch and we’ll show you how to achieve your goals on social media.

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Free social media training – how our Charity of the Year generated £90,000 in funding

Posted by on Nov 23, 2016 in Case studies, Social media case studies | 0 comments

Free social media training – how our Charity of the Year generated £90,000 in funding

Status Social’s 2016 Charity of the Year says it has generated £90,000 in funding and has doubled its social media reach thanks to our support.

Eating disorder charity, First Steps, has been given more than £5,000 of social media consultation and support after being named Charity of the Year in December last year. Now we are looking for our 2017 Charity of the Year.

Founder and CEO of First Steps, Cathy Cleary, says our support was one of the key factors in the success of one particular bid, helping it land funding for a member of staff for three years.

“The support from Status Social has been fantastic, so apply! The application process is quite easy and you won’t regret it!” – Cathy Cleary, Founder and CEO, First Steps.

First Steps’ social media reach has on average doubled since we began working with it. Lauren Gordon runs First Steps’ Emotional Eating support project and has been through the social media strategy and training workshops run for her and her colleagues.

In this video she explains the huge impact of our training:

Want to apply to be our 2017 Charity of the Year? Your charity will receive £5,000+ worth of FREE social media training, plus ongoing support and advice throughout the year.

Find out more.

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How Social Media Made the World’s Biggest Working Quarry Exhibition Even Bigger

Posted by on Sep 13, 2016 in Blog, Case studies | 0 comments

How Social Media Made the World’s Biggest Working Quarry Exhibition Even Bigger

Hillhead is the world’s biggest working quarry exhibition. In 2016, organisers QMJ wanted to use social media to help raise awareness of the event and to drive traffic to their registration page. As QMJ’s appointed social media partners, we used Twitter and LinkedIn to connect with the target audience.

This year they saw a 7% increase on previous show’s attendance, with 18,600 unique visitors at the show. This made Hillhead 2016 one of the biggest ever in the show’s history.

To meet their social media needs, Hillhead chose Status Social, the East Midlands’ only specialist social media consultancy. Our objectives were to raise awareness amongst the target audience in the run up to Hillhead, while directing traffic to the registration page.

Strategy and Results

On Twitter, we reached out to the show’s exhibitors and engaged with their audience. This caused their follower numbers to surge.

During the show’s three day run, Hillhead’s tweets were seen more than 93,000 times, with regular visitor interaction.

We engaged directly with influencers from the quarrying community, many of whom were due to exhibit at Hillhead that year. This meant that Hillhead’s content was shared a large number of times on a daily basis. It was seen then engaged with by the target audience.

In a three month campaign, the Twitter profile and its tweets were viewed collectively over 495,000 times, with more than 1,700 link clicks through to the Hillhead website.

At the same time we managed Hillhead’s LinkedIn profiles. Every day we posted content carefully worded and formatted to suit the LinkedIn audience. In just three months we grew the group members from 43 to 231 people, many of whom were decision makers in the quarrying industry. Our most successful post received 826 views.

The Power of Twitter

Thanks to Twitter, we even managed to help out one of the visitors who didn’t have an umbrella:

Social Media for Events

As a result, exhibitors offered shelter, drinks and umbrellas to the visitor giving them a great opportunity for engagement:

Social Media for Events

Eventually, the visitor was rescued:

Social Media for Events

 

From book festivals to beer festivals, our social media management has helped a huge variety of events to spread the word, engage with their attendees and reach the next level of success.

Get in touch to discuss how we can make your event truly unforgettable!

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