National Car Company Sees Sales Boost Thanks to Social Media Campaign

Posted by on Sep 8, 2017 in Case studies | 0 comments

National Car Company Sees Sales Boost Thanks to Social Media Campaign

A national car company sold a record number of cars on the opening day of a new showroom, thanks to support from social media.

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Motorpoint opened a new showroom in Birtley in November 2015 on the site of a former car dealership.

They needed to let local people know about their new presence in the area. So they asked Status Social for a bit of social media support around the time of the launch.

On Twitter, we invited nearly 1,000 people living near the showroom in the North East of England. Motorpoint’s tweets were seen nearly 120,000 times during the two month campaign.

We also used Facebook to raise awareness of the new showroom. We reached nearly four times as many people as the page had previously.

A Separate Strategy For Each Social Network

What works on Twitter won’t necessarily work on Facebook. That’s why we took a different approach to each social media platform.

With Twitter we found and individually tweeted 920 people living around Birtley. We let them know about Motorpoint’s arrival in the area and personally invited them to the showroom on the launch date. As we built relationships with these people, many were tweeted multiple times across the campaign.

Ultimately our tweets – which were boosted by engaging car-related tweets were seen 118,928 times. This prompted 524 clicks on the Motorpoint Twitter account to view it in more detail – a clear sign that our efforts to boost brand awareness were successful.

We pinned this digital flyer to the Motorpoint Twitter account throughout the campaign, so all who clicked on the profile instantly saw what was going on:

Motorpoint Social Media Strategy

Want To Reach More People On Facebook? Just Have Fun With It!

Our goal on Facebook was simple: create great content to increase the reach of the page.

We posted fun, memorable and shareable content in order to boost engagement:

Motorpoint Social Media Strategy Motorpoint Social Media Strategy Motorpoint Social Media Strategy

Meanwhile, the team at Motorpoint continued to talk about their products. As we boosted their reach with our fun content, a greater number of people saw their posts.

During the campaign each Facebook post got an average of 1,120 views, compared to an average of 300 per post before our support began.

We also ran a Facebook advertising campaign that generated 221 new page likes.

Was It All Worth It?

Thanks in part to our social media support, Motorpoint sold 38 cars at their new showroom.

This was a new record for them: The most cars ever sold on an opening day.

From our very conversation I felt that the Status Social team understood our business. Their knowledge, experience and quirkiness means you can rely on them to deliver results. I wouldn’t hesitate to recommend Status Social to anyone.

– Grace Golden, Motorpoint.

Are you launching a new product or service? Want to reach out to a lot of people in a targeted way?

Then get in touch with us for a chat! 

Fill in our online contact form, or call us on 01332 776 910.

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How Our Blogging Strategy for Saniflo Helped Boost Traffic by 187% and Brings in New Leads Every Day

Posted by on Aug 21, 2017 in Blog, Case studies | 0 comments

How Our Blogging Strategy for Saniflo Helped Boost Traffic by 187% and Brings in New Leads Every Day

A blogging strategy is a powerful tool when it comes to lead generation.

When the right blog is shared with the right person at the right time, the results can be incredible. But as you’ll see, blogging can bring a range of benefits even beyond lead generation.

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In October 2016 we started a blogging strategy for Saniflo with a particular focus on the Kinedo range of shower cubicles.

Kinedo shower cubicles never leak and they’re very easy to install and clean. In short, they’re really something.

Our blogging strategy for Saniflo essentially involves writing about just how great the Kinedo line of showers is, before sharing our posts with relevant prospects on Twitter.

Blogging is an integral part of any digital marketing strategy.

According to Hubspot’s latest “State of Inbound” report, 72% of marketers say relevant content is the most effective search engine optimisation tactic.

Blogging Strategy Saniflo - Marketing Statistic 1 (2017)

What To Expect From A Good Blogging Strategy

Before we discuss the nuts and bolts of our blogging strategy, let’s take a look at the results.

We have access to Kinedo’s site analytics. Here’s how they looked October 2016, before we began blogging. “Users” refers to the number of people who visited the site, and “sessions” to the number of unique visits to the site:

Blogging Strategy Saniflo - Google Analytics Before Blogging

And here’s how they look in August 2017 (fewer metrics are shown because Google recently changed their Analytics database):

 Blogging Strategy Saniflo - Analytics after blogging

In less than 12 months, the number of monthly users has risen by 461% and the number of monthly sessions has risen by 503%.

In total, since August 2016 the Kinedo site has received 85,000 users and 98,000 sessions. Compared to the previous 12 months, the number of users has risen by 187%, and the number of sessions by 156%.

Blogging Strategy Saniflo - Organic traffic vs previous 12 months

With this rise in traffic has come a rise in enquiries through the site.

In the first seven months of 2016, the Kinedo site received no more than 16 enquiries each month. In the first seven months of 2017, the Kinedo site received no less than 54 enquiries each month.

So a significant rise in traffic and a considerable rise in enquiries in less than 12 months. But…

Is This All Because of Our Blogging Strategy?

Nope!

Our blogging strategy is just part of Kinedo’s overall marketing activity. They also run paid ads on Google, for example. And in April 2016 they ran a huge promotion for one of their flagship products that included national and regional newspaper adverts, door drops and Post Office advertising.

(Incidentally, we played a part in that promotion too! But that’s a case study for another day.)

However, though we cannot take 100% of the credit for this boost in traffic and enquiries, our blogging has certainly played its part.

How Blogging Boosts Both Traffic and Leads

Google’s algorithm favours fresh and relevant content. Sites that are regularly updated are more likely to rank than sites that are seldom updated. Through blogging, we’ve updated the Kinedo site at least once a month.

What’s more, every update is full of the keywords, related terms, alt tags and meta data that Google uses to determine a site’s value. So thanks to our blogging strategy, we’ve increased the chances that Google will display our pages for certain search queries.

What about the enquiries? Well! Our blog posts outline the many benefits of Kinedo’s shower cubicles, and they all end with a strong call to action. While a blog in itself may not be enough to convince someone to make an enquiry, it might help them move further along the sales funnel.

Blogging Strategy Saniflo - Marketing Statistic 2 (2017)

But all of this is incidental compared to the real purpose of our blogging strategy.

The Real Purpose of our Blogging Strategy

The blogs we write are designed to spark conversations on social media.

Indeed, as social media specialists, we’re particularly well-equipped to develop a powerful blogging strategy. We know exactly where to look to gather genuine insights into what motivates prospects to buy.

Before we started blogging, we’d spent months engaging with various demographics on Twitter. We developed a thorough understanding of the issues faced by their prospects. And having paid a visit to the Kinedo showroom in Bedford, we gathered enough material to give us a good understanding of Kinedo’s various USPs.

Our blogging strategy essentially involves focusing on an issue faced by a certain demographic and detailing how Kinedo shower cubicles solve these issues.

How It Works

Over the past 12 months, we’ve written blogs targeting:

Homeowners.
Plumbers.
Timber frame construction specialists.
Bed and breakfast owners.
Loft convertors.
– The glamping community.

The right blog post shared with the right person at the right time can result in genuine business

We write the blogs and we share them with prospects on Twitter. A lot of the time, we’ve already built up strong relationships with these prospects, as we’ve spent months interacting with them.

We cannot share the particulars of this story due to client confidentiality, but soon after we shared a certain contact, they got in touch with a private message asking for more information.

From this interaction, a meeting was arranged. From that meeting, a sale was agreed.

Blogging Works!

At the moment we’re sending four targeted tweets per day, each focusing on a different demographic. The above example proves that this technique works, so if we keep it up we’re confident we’ll see similar results before long.

But apart from anything else, all of this blogging and social media interaction is great for brand awareness. In the past 12 months, our tweets have been seen 429,300 times and the Kinedo Twitter account has been visited 7,759 times. Our blogging strategy has made our social media strategy even stronger.

Ann Boardman, the head of marketing at Kinedo, said:

We have been working with Status Social for over two years now and their guidance has been invaluable. They have moved us onto blogs which in turn, have opened up a whole new market for us, including our first sales from Twitter!

They’re a wonderful and professional team of people to work with!

Do You Need A Blogging Strategy?

The best thing about blogging is that it can work for any business, regardless of who you are or what you do.

After all, prospects in every industry have their pain points. A well-written blog can subtly highlight just how your products or services address these pain points. A well-written series of blogs can hold your prospect’s hand through the entire sales funnel, from initial awareness to ultimate enquiry – all while improving your Google rankings and boosting the amount of traffic your site receives.

But that’s just one possible outcome of a good blogging strategy. You can also use blogs to demonstrate thought leadership, to position yourself as a reliable expert in your field. You can use guest blogs to reach a whole new audience, all while gaining a highly valuable inbound link to your site that will further improve your search rankings. And as we did with Saniflo, you can use blogs to kickstart conversations and kindle relationships on social media.

If nothing else, you can write blogs to tell your story. This will give your business a human face. And you know what they say about how people buy from people…

Does your business need a blogging strategy? We can help you tell your story, start valuable conversations, boost traffic and attract more leads.

Talk to us about how blogging can transform your business! Give us a call on 01332 776 910.

Alternatively, fill in our online contact form.

 

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Social Media Is a Fabulous Tool for Connecting Journalists with Stories

Posted by on Jul 29, 2017 in Case studies | 0 comments

Social Media Is a Fabulous Tool for Connecting Journalists with Stories

Social media networks like Twitter and LinkedIn give us easy access to reporters and editors. We can build relationships with them, making it much more likely they will be interested in covering our stories.

This is particularly true when it comes to journalists working for the national press or broadcasters. They are more contactable than ever before.

But how do you use social media to get journalists to come to YOU when they want someone to comment on a story?

Elaine Greenwood is a light rail expert. She’s worked on the London Docklands Light Railway, Manchester Metrolink and Blackpool Transport. She’s a true expert with more than 20 years of experience at train makers Bombardier, DB and Stadler Rail.

When we worked with Elaine and her colleagues at DB on their LinkedIn profile, we naturally wanted to make the most of their skills to help them attract valuable leads. We optimised their profiles so they could be found by someone looking for their type of expertise – not just within LinkedIn but on Google too.

In short, we made it more likely that Elaine’s profile would get discovered. However, it still came as a surprise to her when the BBC came calling one day.

Watch or read her story:

 

The LinkedIn workshop was really interesting and helpful. It taught us how to get the best out of the site regarding business and personal use. I certainly didn’t know a lot about LinkedIn before the workshop so it was helpful for that reason.

When helping me with my profile, Status Social were kinder than I would have been with myself. They insisted that I used the word “expert”. I was not so keen on that title because I wouldn’t have considered myself an expert, but I believe in hindsight they were probably right.

After twenty years in light rail I would consider myself an expert on the subject. And because my profile said “light rail expert”, I received a call from BBC Look North who wished for my opinion in writing an article about the implementation of a new tram project in Hull.

From there my details were passed on to someone else, and I soon received a call from BBC Radio Derby. They invited me to an interview which would appear on Radio Hull (Humberside) the following morning.

It was an exciting experience from which I received a lot of publicity. Whether that is good or bad I don’t know! But it all started with a LinkedIn workshop…

Most businesses that take our social media training go on to achieve exciting things.

Who knows what sort of great things could be in store for you after your workshop? 

Whatever the case, your journey will start with a single phone call! For a free quote and a friendly chat about social media training, contact us today on 01332 776 910 or 0115 824 8242.

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Derby Book Festival Social Media Campaign Breaks All Records

Posted by on Jul 22, 2017 in Case studies | 0 comments

Derby Book Festival Social Media Campaign Breaks All Records

How do you get your festival seen more than a million times on social media, increasing ticket sales and website traffic? 

The 2017 Derby Book Festival took place 9-17 June. It featured over 70 events, including talks with award-winning author Sebastian Faulks, columnist Tim Dowling, beloved broadcaster Reverend Richard Coles, Guardian Children’s Fiction Prize winner Alex Wheatle, comedians Jenny Eclair & Shappi Khorsandi, and rising stars like Sarah Perry, Joseph Knox, Joanna Cannon and Sarah Day.

We ran a social media campaign across Twitter and Facebook to help promote the festival and sell tickets.

This was the third annual festival, and the third year in a row we’ve provided the Derby Book Festival with social media support. It was also our most successful campaign yet for the festival, and by extension, the biggest and best book festival to date.

In 2015 our tweets and Facebook posts were seen nearly 900,000 times. In 2016 the total figure was around 800,000.

In 2017 we broke all records. Our reach on Twitter came to 579,000 across the course of the campaign, and our Facebook reach came to 578,794. This means that our social media content was seen 1,157,794 times.

This increased presence on social media was accompanied by a significant boost in ticket sales. A total of 4,030 tickets were sold for events in 2016. In 2017, the total stands at over 5,000 – an increase of around 25%.

Derby Book Festival Social Media Campaign 2017

The 2017 Derby Book Festival Social Media Campaign in Numbers

Tweets were seen 579,000 times
The Derby Book Festival Twitter profile was viewed 11,104 times
The Derby Book Festival Twitter account now has 2,610 followers

Posts on the Derby Book Festival Facebook page were seen 578,794 times, an average of 3,937 views for every day of the campaign
Users engaged with the Derby Book Festival Facebook page 10,576 times – an average of 72 engagements a day
The total number of Facebook fans rose from 1,408 at the start of the campaign to 1,657 at the campaign’s end

 

– 12.4% of all website traffic for the duration of the campaign came from social media
– 1,192 visitors to the Derby Book Festival site came from Facebook, and 958 from Twitter

Derby Book Festival Social Media Campaign 2017

Second Only to Google

Looking at Google Analytics we found that, just like last year, social media came second only to Google in terms of the biggest drivers of traffic to the Derby Book Festival site.

53.5% of site traffic came from organic search – that is, Google. 12.4% came from social channels. 25.1% came from “direct” channels – instances where people accessed the site through physically entering the URL in their browsers.

Given the sheer number of people we reached on social media, it’s no big stretch to say that the “direct” figure would be much lower were it not for our efforts. Which is to say nothing of the positive effect that a strong social media presence can have on organic Google rankings…

On top of all this, both Facebook and Twitter proved to be bigger drivers of traffic this year. Last year, Twitter drove 851 people to the Derby Book Festival site, and Facebook 780. This year, 1,192 visitors to the Derby Book Festival site came from Facebook, and 958 from Twitter. Since many of these visitors had chosen to follow our accounts, they are statistically much more likely to have bought tickets.

Derby Book Festival Social Media Campaign 2017

A Shared Vision

Derby Book Festival Organiser Sian Hoyle said:

We really felt Status Social embraced the Festival and understood the spirit and our vision in their posts. We feel sure this is reflected in the engagement.

We do hope to continue our successful working partnership as we move into 2018 and our fourth Festival.

Find out how we can help promote your festival, event or business through social media!

For a free consultation, call us on 01332 776 910, or fill in our online contact form.

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How Social Media and PR Made Derby Enterprise Growth Fund the Most Successful RGF in the UK

Posted by on Jun 14, 2017 in Blog, Case studies | 0 comments

How Social Media and PR Made Derby Enterprise Growth Fund the Most Successful RGF in the UK

We collaborated on a social media and public relations campaign designed to let business people know about available grants and loans.

Our efforts were seen more than a million times during a two year campaign.

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The Derby Enterprise Growth Fund (DEGF) gave away £20 million in grants and loans between April 2013 and March 2015 – quicker than any Regional Growth Fund (RGF) in the UK. It helped create 300 jobs through the process.

From August 2013, we worked with PR firm JJPR to promote the fund. We made a good team: we have more than 40 years social media, PR and journalism experience between us.

Multi-Platform Marketing Strategy

Our campaign involved blogging, PR, and a number of social media platforms.

PR: Working with the DEGF team, JJPR interviewed those business owners who were successful in bidding for funding. Thanks to JJPR’s extensive press contacts, stories about DEGF appeared across scores of newspapers, radio and magazines. The DEGF was rarely out of the news thanks to JJPR’s efforts.

RGF blog and social media successBlog: We created a simple WordPress blog. Then, using JJPR’s press releases as a starting point, we turned these success stories into blogs. The 76 blogs posted were designed to encourage business leaders to check out the DEGF website for more information. They also gave us content to share across social media.

Twitter: We recognised that influencers were the key to the success of DEGF over Twitter, so we built relationships with business leaders in Derby and the surrounding areas. We sent out approximately 3,000 tweets throughout the campaign, all of which were predominantly designed to be retweeted, to encourage people to read the blog, and to visit the website.

LinkedIn: Many business owners are on LinkedIn. We used the platform to inform them about DEGF. We used personal profiles to build relationships, we created a DEGF group, and we posted relevant blog content into more than 10 LinkedIn groups.

The Results

We set a number of key performance indicators at the start of the campaign. All of them were achieved. Results included:

– 28% of all enquiries for DEGF funding recorded that they had heard of the fund through social media and PR – 15% through social media, 13% through PR.

– 1,093 clicks from social media to the DEGF website.

– 30,000 views of the DEGF blog.

– 700 retweets of DEGF tweets, reaching an estimated audience of 1 million people.

– £332,000 advertising equivalent of editorial coverage gained.

£20 million pounds of DEGF funding given away.

Got grants and loans to give away? We can help you reach out to businesses. Contact us for a chat about how we may be able to help you out.

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Glazing industry show success thanks to social media

Posted by on Jun 1, 2017 in Case studies | 0 comments

Glazing industry show success thanks to social media

A social media campaign to encourage visitors to a stand at a national glazing exhibition has resulted in leads worth tens of thousands of pounds.

Using a combination of Twitter and LinkedIn, more than 200 delegates were personally invited to find out more about Gate Marketing’s services at the FiT Show at the NEC in Birmingham.

And not only did decision makers in the glazing industry make the stand a must-visit destination, some booked telephone calls and meetings upon receiving the invitation.

The Twitter campaign

575 tweets were posted during the one-month high-intensity campaign on Twitter, with 140 personalised invitations sent to people expected to attend the FiT Show.

FiT Show Twitter campaign statistics for Gate MarketingThere were 873 visits to @GateMarketingUK’s Twitter profile during the campaign and the tweets were seen 46,000 times, which included nearly 11,000 views during the three-day show. All this was achieved with less than 90 followers (around 20 at the start of the campaign), proving once again that the number of Twitter followers is not a measure of success.

The LinkedIn campaign

73 people were invited to visit the Gate Marketing stand through LinkedIn invitations with recipients’ responses being overwhelmingly positive. Several requested telephone calls before the show. Director Andy Wallbanks responded to all queries promptly, building relationships with many people in the glazing industry.

With the Gate Marketing UK stand being next to the main entrance, many of those contacted over social media made it their first point of call, telling Andy and his team that they’d come after receiving their invitations.

“It was an absolute pleasure to work with Status Social,” said Andy. “As for the stats, my word, that’s impressive!

“People arrived at the stand with ours circled on their exhibition plan and it was exciting to be told they’d picked us out of 250 other stands to visit because of social media invitations.”

GIt’s not the first time Status Social has seen stunning results in the events sector. Previous campaigns have included filling Derby’s hotel rooms during the CAMRA National Real Ales Festival, boosting the world’s largest quarrying show, generating leads for an exhibitor at Housing 2016, attracting visitors to the 2015 and 2017 Natural Stone Shows and helping to draw record-breaking audiences at the Triple Glazing Question conference.

We’ve also been asked to step in to support several events struggling to attract visitors.

Find out how we helped a glazing company generate £200,000 in sales through social media.

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