Like all social media channels, Facebook changes all the time.
This week we noticed an update to Facebook’s page manager panel.
What’s the Facebook page manager panel?
If you manage pages on Facebook, it’s the column that appears to the right of your homepage. It gives you a quick overview of how your pages have performed over the past week.
Here’s what it used to look like:
And here’s the updated version:
1. The panel has grown. It now shows a lot more information, and it’s a lot more interactive. But doesn’t it look less cluttered?
2. It lets you know if you’ve any new notifications or messages.
3. There’s a means of updating the page directly from your homepage. You can publish a post, upload a photo, create an event, or start a promotion.
4. The panel used to display your page’s reach (the number of people who saw your content in the past week). Instead, you can now choose to view your likes, your views, and some essential information about how many comments and shares your posts received.
5. The “sell more Eventbrite tickets” bit looks like a “tip”, the sort you see on Facebook Event pages. This may vary from day to day.
6. You can scroll through your five most recent posts. It tells you how many likes each received, but again, no reach. You have the option to boost each one, so this update is possibly designed to encourage people to spend money promoting posts.
What does this mean?
All of us at Status Social manage Facebook pages for our clients. But not all of us saw this update!
Sometimes Facebook tests certain features with certain users. New features are only rolled out to all users if they perform well enough.
So this might be an experiment on Facebook’s part. Or it might be a sneak preview of how your Facebook homepage will evolve in the very near future.
And it’s a good evolution – this new page manager panel is a lot easier to use than the old one. You can perform a lot of basic functions directly from your homepage.
This strikes me as the sort of thing that I’ll soon take for granted. I may start wondering how I ever got by without this function.
But what are the implications of this update?
First, as Facebook Pages are primarily used by businesses, we can view this as a move to make the whole platform more accessible for businesses.
The numerous prompts to boost posts and to promote the page confirms Facebook’s motivation for making their platform more business-friendly: They want to make money through promotions!
But more importantly, this new page manager panel does not show you your page’s reach. You can still view your page’s reach on the page itself, and by accessing Insights. But maybe that’ll change soon, too.
Instead of reach, you’re shown the number of likes your page has. You’re also shown how many likes each of your five most recent posts received.
This suggests that Facebook may not care about reach as much as you. They’re all about the engagement!
Elliot Davies is a social media manager at Status Social. He looks after numerous accounts for our clients, generating leads and increasing brand awareness. Find out more about his results on our case studies page.Read More
Have you been to a bar, restaurant, or a hotel recently? Have you been tempted to jump onto Facebook or Twitter and share your experience with your friends?
I can guess that a good 80% of you probably have. I recently completed a research project on how susceptible the hospitality sector is to social media. And the results were very interesting. Customers are posting their experiences, good or bad, more and more often, with a profound effect.
In this blog, we will explore why this industry should be mindful of social media and offer some handy tips on how to manage it.
Find us on Social Media!
It’s a phrase you’ve probably heard or seen many times in restaurants, bars or hotels. It’s a way of getting customers to share their experience with their friends and family, but also give their feedback on their experience. Feedback on social media for the hospitality industry is particularly important as it works in three ways.
First, customers share their experiences so are therefore seen publicly. Genuine, authentic opinions are visible to pretty much anyone. Other potential customers can read these and make an informed decision on whether to use a restaurant or hotel. However, some customers like to bend the truth.
Second, it gives credibility. A restaurant with numerous 5-star Facebook reviews may have as much credibility as a restaurant featured in Nottingham’s Top 10 eateries guide.
Finally, it builds a reputation. Once a hotel or restaurant has improved their credibility through good customer reviews, they have a reputation. And it is vital that they maintain this reputation.
For hotels, restaurants, and bars alike, managing your reputation is particularly important. Take a leaf from Rudy’s Neapolitan Pizza’s book, in Manchester.
Are YOU Nottingham’s Best Hotelier?
Let’s take a look at two different scenarios.
Take these two real examples from TripAdvisor:
Can you see the difference between the positive and negative experience?
Whether it’s positive or negative, your customers will share their experiences. You need to consider how your customers position you, opposed to how you position yourself. And again, be mindful of those rascals who will go out of their way to write the worst possible review.
A positive reputation can take months to build. It’s worth the effort though, as it will reinforce your market position. But a single bad review can destroy your business’s reputation in a matter of hours. So maintaining your reputation can be a tricky task. You should have coverage on a number of social media platforms – especially the popular ones like TripAdvisor – and manage any feedback you receive.
Be bold and try things, like Morton’s Hackensack in Newark:
Social Media For Hospitality – 6 Tips For Managing Your Reputation Online
Be proactive AND reactive – Seek to engage with both potential and existing customers, and respond to those who have engaged with you. Like this Ellie Goulding fan-page who indirectly mentioned a hotel in Nottingham. They have nearly 43,000 followers!
Be human – So many businesses make the mistake of being very robotic on social media. People like to talk to people, so treat them like people!
Know your target audience and make sure they know you – Tell them you will engage with them on specific channels.
Respond quickly – You may find it hard to respond quickly, but speed is key. Especially if it’s something bad. These things can snowball, and within hours you could be facing a crisis.
Don’t blur boundaries – You need to maintain some formality, because ultimately you are representing your business. Make sure you are aware of the tone of voice and the boundaries of interaction.
Embrace new platforms and technologies – Even if your business isn’t on certain platforms, customers will be. Don’t be afraid to try them.
We hope these tips give you some idea of how you can be more effective on social media. And these tips aren’t just for the hospitality sector! Any customer-facing business can use social media to manage their reputation.
Whether you’re running a hotel, a bar, a restaurant, or a different business entirely, get in touch if you want to find out more how you can manage your reputation on social media.Read More