What can you do when your former employees use connections on LinkedIn to steal business?
By guest blogger Jameel Mann, employment solicitor.
Due to the amount of business LinkedIn can generate, companies are starting to invest a lot of time and money into LinkedIn training and encouraging their teams to use the network.
So how do you decide who owns the information on an employee’s LinkedIn page and what happens to it when they leave?
David Gamage, a former employee of Whitmar Publications found out in court.
Gamage and two other employees left Whitmar to set up a rival publishing company. A court case heard that while at Whitmar, Gamage and two other employees had created LinkedIn groups designed to bring in clients.
However, after leaving Whitmar Publications, the court was told Gamage sent invitations to contacts in the group asking them to attend a business event run by him.
So who owned the LinkedIn group and did Gamage have the right to use the contacts in it since he had set them up himself – through his own personal LinkedIn account?
Well the court concluded that despite the groups being set up through a personal LinkedIn account, Gamage’s employer, Whitmar Publications, owned the LinkedIn groups. It decided that Whitmar had the right to access and manage the LinkedIn groups as it was clear that LinkedIn was used to generate leads for the business.
So who owns information on LinkedIn?
Is there a clear, definitive answer? Not quite. As the evidence in this case was so obvious, it still remains unclear who owns the content when an employee uses LinkedIn for both business AND personal use.
It is for this reason employers are advised to ensure clear guidelines are in place when employees use social networking sites in order to protect their contacts and confidential information after an employee leaves the company.
Business owners often don’t think about the need to protect their business from the activities of previous employees on platforms such as LinkedIn. LinkedIn is a valuable tool for building business connections and therefore, if an employee leaves to join a competitor, this information can end up benefiting the competition.
Jameel Mann is an employment solicitor with Geldards LLP in Derby.
Are you a Marketing Derby Bondholder? Don’t miss our talk on how to grow and protect your business delivered by Status Social’s Mark Saxby and Geldards. Book online here.Read More
Blurred LinkedIn background images, dodgy-looking Twitter headers, unforgivable Facebook cover photos – we’ve all seen them but as a business owners/marketeers it’s vital we look good on social media.
And with the social networks regularly changing their photo sizes, it’s so difficult to keep on top of the latest dimensions. So it’s great, therefore, when somebody does the job for you.
Stand up Jamie Spencer from Make A Website Hub and take a bow. Jamie has created a beautiful infographic which gives us (almost) everything we need to know for social networks in 2016. So there’s little more to say than, enjoy….
How do you get your tweets to be read and acted upon? There is so much content on Twitter, our brains will skim over tweets which include words we don’t like.
It may be that these words or phrases have an association with sales-pitching, or that they register with you as boring or annoying.
These tweets are probably the result of someone’s laziness or lack of thoughtfulness when posting them. So what eight actions do YOU need to avoid?
#Word #WordyWord #ILikeWords
Don’t hashtag every word in your tweet because it’s distracting and, because of that, your message loses its value. And don’t use a list of more than three hash tags at the end of your tweet because it looks like you’re trying too hard.
It just looks spammy. You need to tell your audience exactly why they want to click on the link. People underestimate the effort it takes to click on a link that takes you away from where you wanted to be – having a leisurely scroll through Twitter.
‘C U L8R’
That’s what your followers will be saying as they click the ‘unfollow’ button after seeing countless tweets written in text-speak. Granted, a 140 character limit makes it easy to resort to shortened words, but don’t be temped. It won’t take you long to think of a way to rephrase it and there’s no harm in replacing words such as ‘and’ with ‘&’ now and then.
When I see a question starting with ‘fancy’ I immediately think, ‘marketing term; they’re trying to sell me something’
“Fancy a job in marketing?”
“Do you fancy doing a course in cookery?”
I can’t scroll down my timeline for 10 seconds before I see this phrase. Don’t do it! It’s a cop out! If you’ve ever used this phrase in a tweet, you’ve got to admit you were being lazy, weren’t you? You didn’t really think about how you could have phrased it better.
Instead, think about why your audience might ‘fancy’ whatever it is you’re suggesting. If you think your followers might like a job in marketing, tell them why they would! If you’re advertising a job in marketing then tweet about the aspects of it that you think would appeal to your audience.
Who says your product is the best? I’ve seen ten other businesses telling me their product is the best too. I’d like to see some evidence please.
READ MY BLOG HERE
Is it necessary to shout that at your audience? Writing in all caps won’t get their attention. If you want to get people’s attention; be clever about it. You might want to think about your audience and words they might use to show passion and excitement.
You’ve only got a maximum of 140 characters to check! Ok, typos happen (as unforgivable as they are). But there are a few things you can do that will make sure typos are only a ‘once in a blue moon’ occurrence.
A lot of social media management tools have now introduced a ‘confirmation’ feature. For example, on Tweetdeck you can add a step before the tweet is sent which prompts you to check your tweet again. On SocialSignIn you can set permissions so your posts are checked and approved by someone else before they are posted.
‘Don’t miss out’
Your audience will respond differently to this type of tweet. It will have the desired affect on some and they will feel a sense of urgency to purchase the product or service. However, others will decide the value of the offer for themselves.
Looking for a job in social media? One of our summer interns, Henry Skinner, tells all about his summer as a social media manager at Status Social…
Having completed a social media internship at Status Social, I have realised two things:
1.The importance of social media to almost any business, and
2.What a fantastic company Status Social is.
Here’s what happened in the five weeks I spent with the team of social media specialists.
The first few weeks…
Welcomed with wide open-arms, the team soon set me to work making cups of tea and taking out the rubbish. I’m joking, not about the tea though. These guys love tea. And cake.
The team showed me how to use some of the social media tools they use including TweetDeck, Hootsuite, Buffer (and many others). It quickly became apparent how little I truly knew about social media.
I learned how to use these tools to work on client profiles, tweeting tens of times a day. Then one of my early triumphs, was receiving over 75 retweets on a tweet for a client – I think one of the directors, Mark was somewhat jealous!
A month in…
Once I had learned the ropes of Twitter for business, I was assigned other activities, such as social media analytics, transcribing vlogs and creative content creation. Mark gave me some excellent advice on less obvious things, such as tone of voice and the structuring of more effective tweets.
Status Social’s social media consultant, Claire taught me the importance of interacting with followers on social media and using it as a way to build relationships, a task which I had underestimated.
It became apparent that the Status Social team were industry gurus. I realised there are some complex dimensions to using social media for business and it is a skill to be developed.
The final few weeks…
I saw less of one of the directors, Mark, as he was out and about changing the world. The time I did spend with him however, was exploring LinkedIn. My naivety again prevailed, as I learned so many new things about using LinkedIn as an effective resource for businesses and the power of personal LinkedIn profiles.
By this point, the values and purpose of Status Social as a company, were really resonating and I felt what I had learned over the past few weeks was becoming habitual. I had learned a vast amount about social media management and, surprisingly, a strong-valued work ethic.
The icing on the cake (quite literally) came on my last week, when Claire summoned me to the opening of Krispy Kreme Derby.
I put all the skills I had learned to use and live-tweeted the opening, sending regular updates to the envious team back at the studio. I was even crowned ‘Derby’s Number 8 Krispy Kreme fan’… and I’m from Nottingham! I was rewarded with lots of free doughnuts though.
My time at Status Social was incredible. I have certainly learned an array of skills to last me a lifetime.Read More
Too many businesses waste their time on the wrong social network. On platforms where they aren’t getting results.
So which social network should your business be on? Of course, there is no straight answer. In fact, there are lots of questions instead: Who are you trying to target? What type of business are you? How does your audience behave? What content or resources have you got?
To get you started we’ve created an infographic asking the question: Which social network should your business be on?
Our flow chart is designed to get you thinking about which platform to consider if you want to use social media successfully for your business. Remember, this is just a starting point to help you look into certain social networks – not a definitive answer!
Need help generating profits for your business through social media? Then call Status Social on 01332 776910 or 0115 824 8242 or contact us through other means.Read More
Trying to build relationships with students through social media? Could Yik Yak be the social network that could open the door? Molly McGreevy looks into this emerging network.
In 2015 we have our friends, our followers and our connections, but what about our herd? You choose your herd once, and from then on you can keep in contact with it wherever you go in the world. You can join other herds whilst you’re passing through, or peek at a herd if something is particularly interesting.
Your herd is your Yik Yak community, an app that allows users to anonymously post Yaks which are then upvoted or downvoted and commented on by others. Users receive Yakarama points for upvotes they receive. A user’s timeline shows Yaks posted within a one-and-a-half-mile radius of their current location, or users have the option to set their herd so they can access the same timeline regardless of where they are.
The app’s creators, 23-year-old graduates Tyler Droll and Brooks Buffington told The Guardian, “We identified a need to create conversations and build communities without prerequisites such as prior relationships or connections.
“Yik Yak is the only way to create a localised social forum without prior relationships or friendships for the purpose of delivering relevant, timely content to hyper-local areas of people.”
The majority of Yik Yak users are students, making the platform perfect for businesses working in university cities or selling products aimed at students.
Running a pop-up bar near campus? Post a “Someone’s setting up a marquee on the green, looks exciting!” Yak. Post a “Having a great time at this pop up bar!” Yak. Comment on Yaks that customers have posted, upvote positive Yaks about the event, downvote negative ones.
Yik Yak is ideal for subtly integrating your content into the student social circle. Your output is integrated anonymously with other local posts. The app can also be used to see what’s trending in the local area; what’s exciting students; what’s boring them; where people are going and what they are doing. Students are a notoriously fickle audience to capture. Using Yik Yak, you can monitor instant reactions to your campaign, product or event whilst engaging with your audience, albeit anonymously.
The full potential for Yik Yak for businesses hasn’t been fully explored yet, although some helplines have been using the app to direct people to their services, and charities have used it in fundraising campaigns.
The world of Yik Yak can be a brutal one, with posts that reach -5 votes disappearing off the feed, but if you get your herd on side, this new app could prove to be another social media essential for business.Read More