Many sources agree that working for Status Social is one of the best jobs in the world. But what makes it so special?
Henrietta Teasdale Brown recently completed an eight week internship with Status Social. Before heading back to university, she wrote this blog post for us, in which she shares her eight favourite things about working for Status Social.
Earlier this year, Mark Saxby came to my University for a careers talk. He told a room of around 100 students that, if they wanted a job, they should just “call him up” and “not bother with hiding behind emails”.
I was instantly inspired. So a few days later, I rang him asking for work experience.
After eight weeks at Status Social, I am truly thankful that Mark and Kerry gave me this opportunity. The office is just as quirky as the Saxbies themselves, and I have learnt so much about the business world and myself through this experience.
Here’s my eight favourite things about Status Social.
Being Made a Fool of on Social Media
Halfway through my internship, I spent a few weeks in Thailand. Before I left, they took a picture of me covered in ties, saying that I was headed to “Tie-Land”.
Although embarrassing at times, things like this made me feel a lot more relaxed around my colleagues, who were also routinely made a fool of on social media. When you work for a social media company, you have to get used to the fact that anything is potential social media content!
Got a funky pair of socks on? Or a matching outfit with another employee? You will see it on Instagram a few minutes later.
Being in Derby
Anybody who’s ever spent any time in Derby will know what this means – loads of amazing places to buy food, right on your doorstep!
Oliver’s Kitchen, I’m going to miss you most of all.
The Status Social office is swarming with social media themed clocks, cushions, plants and even coffee coasters.
The office is truly a delight to work in, and it now even displays an elephant I brought back from Thailand.
Becoming a Professional Stalker
After two months at Status Social there is no client I can’t find on social media – unless, of course, they are not signed up to it.
This is a skill I will remember forever.
A Proper Introduction to LinkedIn
I’m 19, so the more professional side of social media isn’t really my forte.
I honestly did not realise just how many people were on LinkedIn, and how fantastically useful the platform is for job hunting, building contacts, and for boosting brand awareness.
Now that I have got to grips with LinkedIn, I’ve received a huge number of messages from friends and even strangers congratulating me on taking an interest in LinkedIn at such a young age.
Teaching Me About Morals
I have often heard the business world described as “brutal” and “unscrupulous”. This was a worry I had about leaving university – I thought it would be tough out there.
But Status Social has eight defining values, including honesty and being ethical. So after working here, I have a much more positive view of the business world, and I’m extremely excited for my life after university.
The Strange Stuff That Goes on in the Office
There’s always something going on here.
The Amazing Team
I couldn’t have asked for lovelier people to work with.
As Mark says himself: ‘We only employ “two percenters” – people who love challenge, change, and living life to the full.’
If Henrietta’s account of life at Status Social has convinced you that it’s time for a career change, get in touch to discuss our latest vacancies!Read More
Hillhead is the world’s biggest working quarry exhibition. In 2016, organisers QMJ wanted to use social media to help raise awareness of the event and to drive traffic to their registration page. As QMJ’s appointed social media partners, we used Twitter and LinkedIn to connect with the target audience.
This year they saw a 7% increase on previous show’s attendance, with 18,600 unique visitors at the show. This made Hillhead 2016 one of the biggest ever in the show’s history.
To meet their social media needs, Hillhead chose Status Social, the East Midlands’ only specialist social media consultancy. Our objectives were to raise awareness amongst the target audience in the run up to Hillhead, while directing traffic to the registration page.
Strategy and Results
On Twitter, we reached out to the show’s exhibitors and engaged with their audience. This caused their follower numbers to surge.
During the show’s three day run, Hillhead’s tweets were seen more than 93,000 times, with regular visitor interaction.
We engaged directly with influencers from the quarrying community, many of whom were due to exhibit at Hillhead that year. This meant that Hillhead’s content was shared a large number of times on a daily basis. It was seen then engaged with by the target audience.
In a three month campaign, the Twitter profile and its tweets were viewed collectively over 495,000 times, with more than 1,700 link clicks through to the Hillhead website.
At the same time we managed Hillhead’s LinkedIn profiles. Every day we posted content carefully worded and formatted to suit the LinkedIn audience. In just three months we grew the group members from 43 to 231 people, many of whom were decision makers in the quarrying industry. Our most successful post received 826 views.
The Power of Twitter
Thanks to Twitter, we even managed to help out one of the visitors who didn’t have an umbrella:
As a result, exhibitors offered shelter, drinks and umbrellas to the visitor giving them a great opportunity for engagement:
Eventually, the visitor was rescued:
Status Social’s Grace Golden was recently featured in the My Week section of the Derby Telegraph.
From bakeoffs to bike rides, here’s how an average week looks at a Derby Social Media Agency.
Still feeling rather smug about cooking my first ever Sunday roast yesterday – living up to my true Cancerian ‘homemaker’ nature, I happily pack the leftovers for my lunch and leave the house bright and early on a Monday morning. I arrive just before the rest of the team. So I let some light in, open the windows, brew the delicious (if not slightly strong) cafetiere and load our office playlist on Spotify, which has developed quite an eclectic mix.
I’ve been super excited about starting my role and learning more about the industry having previously been part of the marketing team at Motorpoint in Derby. In the first four weeks at Status Social my schedule (which I’ve learnt very quickly not to say the American way without being hastily corrected) has been jam-packed full of various techniques to develop my knowledge of social media marketing.
I’m working alongside my colleague Elliot, who started Social Media Management the same week. As part of the social media management team, it’s my responsibility to gather the information from the weekend. I’m pleased to see my efforts are paying off and demonstrating some tangible results for each of my accounts.
Using analytics for each of the platforms, I pull together the results for my weekly report: leads generated, audience growth, engagement, reach, top performing post, and most importantly improvements for the coming week.
Unfortunately, my afternoon takes a turn for the worse when I received an update from my boyfriend that his family dog, Rocco, has had to be put down at the young age of 6. That evening we exchange stories and photos of him. He loved the camera. We found comfort in George’s Fish and Chip takeaway, and an Olympic highlights montage on the BBC.
Our Social Media Consultant, Chris, arrives back in the office after a star studded weekend filming an episode of Channel 4’s ‘Humans’. He tells us tales from London: He met Jack Whitehall’s girlfriend and drank gin to celebrate his birthday. I decide not to share any of the completely ordinary things that happened to me over the weekend.
I feel rather positive, and in our morning meeting excited about some of my new connections on LinkedIn. My profile views are up 46% week on week, and I’m secretly ecstatic that mine are higher than Mark’s, Status Social’s director.
The rest of the afternoon is taken up with account management. This involves conversations with HR directors about current affairs and discussing hot trends with the UK’s leading wedding planners. This leads to a phone call with TIME magazine about our premium Social Media Weddings service.
What’s a Social Media Wedding? It’s the perfect opportunity for couples planning their wedding to include social media in a way that captures and shares their wedding with friends and family, no matter where they are. It’s also a chance to relive their special day instantly with a gallery of luxury images – plus a live, interactive Twitter wall at the reception!
After work I hit the gym and experiment with cauliflower couscous; inspired by Joe Wicks. I highly recommend it.
I’m full of hope and merrily making my way through the transitional stages that we all go through when starting a new role, plus feeling exceptionally welcomed as a new member of the Status Social team.
I’ve been asked to be a guest presenter at a Midlands Business Club next month to explain how to use social media for business. So I’ve started the first draft of my presentation and pleased there is an abundance of case studies that I can use to help demonstrate how business objectives can be met through ‘The Power of Social Media!!’ – I’ll come up with a good headline later…
In the afternoon we have Pinterest and Instagram (Pinstagram) training. This is accompanied by a Bird’s caramel doughnut each to celebrate the return of The Great British Bake Off (GBBO)!
Before we leave we mop up any crumbs and ensure our training suite is spotless ready for Chris’s social media recruitment workshop with Pattonair the next day.
That evening, I double check that record is set for GBBO and go out for a dinner date with some friends at an Italian restaurant in Ashby de la Zouch.
The rain tries to ruin our courtyard drinks, but we carry on. After all, we have two engagements, a new house, and a new puppy to discuss. After a generously portioned and quickly demolished Louisiana chicken, we arrange our next catch up and head home.
Another bright and early morning. Despite my best intentions I miss a morning cardio session on my spin bike.
We come up with some ideas in our coffee and content session first thing and make ourselves laugh with some quirky video content for Status Social’s social media accounts. I take great pleasure in erasing some items on my to do list and spend time scheduling my content calendars. I also allow some time to finish our Status Social strategy for using Yammer, the internal social networking site.
After another busy day I go to the gym in an attempt to burn off some of the excessive calorie consumption for the week so far (that’s before the Bank Holiday!) I prepare dinner, brew some tea, let my Woodwick Havana Nights candle crackle away and settle for The Great British Bake Off catch up – #DoNotDisturb.
First thing Friday morning Chris and I discuss one of our major accounts, providing social media customer service support for a major car park company. We have delivered customer service workshops for them, and we are currently working together on their strategic approach.
We swiftly move on, ready for Smith of Derby’s new business development officer to arrive for his one to one LinkedIn profile building session.
As a team we have been using our LinkedIn accounts and Status Social’s to recruit a PA/Administrator. We need someone who is not just an organisational wizard but understands how important our company values are. As the closing date is approaching we are delighted we have received so many excellent applications just from using social media.
We close the afternoon with a Facebook advertising development session to ensure we are all familiar with the latest updates. We share our expertise and discuss techniques that have been performing particularly well.
After double checking social media cover for the weekend we depart for the Bank Holiday. In true wild Friday night style my boyfriend and I have agreed to a 20km bike ride to Trent Lock and back catching a bite to eat whilst we are there. As always, it’s cool and casual with a good atmosphere.
Up bright and early as I’ve agreed to meet my Dad for a bike ride and rather super food lunch of quinoa blinis with spinach puree and blood orange brownies (very fancy), followed by a quick swim and a facial!
It’s time for me to finally visit Mercia Marina after hearing such fab reviews. It transpires every last Sunday of the month is the ‘Makers Market’, full of fresh local produce, coffee, cake and nice housey bits. My mum insists I’ve already got too many, but they’re so irresistible!
That evening some friends come around for dinner and drinks. I cook a Thai Green curry with coconut rice and baked mango cheesecake – my favourite!
We have a steady evening, even though it’s Bank Holiday Monday, but I’ve got the day to myself and I’ll be making some tweaks to my social media for business presentation – ‘8 steps to making money using social media!’
This article originally appeared in the Derby Telegraph.Read More
Following our social media for gyms campaign, Derby gyms saw memberships increase by two thirds, with a further 1,500 people showing an interest in joining. Our tweets were seen 250,000 times and shared 595 times. But what was the secret of our success? Read on to find out.
How do you convince someone to join a gym? How can you encourage people to get fit and live a more active life?
Derby City Council wanted to encourage local people to feel healthier.
The new council-owned velodrome, Derby Arena, was nearing completion. What better time to introduce the people of Derby to a range of gym membership deals?
Social Media For Gyms – How to Encourage People to Get Active.
We ran a number of social media campaigns for Derby City Council gyms. The aim was to get local people interested in joining their local gym.
In our three month social media for gyms campaign, we:
- Tweeted seven days a week, tracking down and personally engaging with residents about getting fit and feeling healthy
- Posted tweets that were written to be retweeted by influential people in the tourism industry
- Encouraged residents to take a look at the different gym locations on the council website and the membership offer
Our tweets were relevant, engaging, authentic, and targeted. But most important of all, we were consistent. And the results speak for themselves.
Ed Green, audience engagement manager at Derby City Council, said:
We had the traditional marketing sorted. We now wanted to reach people in different ways, including students who we knew would be using social media.
We needed the campaign to be intense and achieve results in a short period of time. This is exactly what Status Social did for us.
We exceeded all of the key performance indicators for the three month campaign.
- Increased awareness of the gym membership, with tweets seen more than 250,000 times and shared 595 times
- An increase in people wanting to join a gym, with 1,501 clicks to the declaration of interest form on the council website
- The number of student sign-ups increased by two-thirds on the previous year
We were overwhelmed by the interest – tweets were shared three times more than we’d expected! We couldn’t have done this without help from the experts.
– Ed Green, audience engagement manager at Derby City Council
Whether it’s used to significantly boost gym memberships, or to kindle enthusiasm for a book festival, social media is one of the most powerful, versatile, and cost-effective of all marketing tools.
For a free consultation about how social media can help you achieve your business objectives, call us on 01332 776910, or email us.Read More
Status Social has recruited two new team members for its growing social media management team.
They come from two of Derby and Nottingham’s most successful companies.
Before joining Status Social, Grace Golden managed social media at national car dealership Motorpoint. There she worked with Status Social to launch a new car showroom in the north east. Thanks to the campaign, a record number of cars were sold on opening day.
Grace grew up in Ashby-de-la-Zouch and currently lives in Ilkeston, where she drinks rhubarb gin.
Elliot Davies comes to Status Social from Nottingham agency Hallam Internet. As senior copywriter he wrote more than 2,000 words every day. He’s also worked for the British Red Cross. Elliot lives in Derby and is originally from Liverpool. He likes to read books so thick that they double as doorstops.
As a team, Grace and Elliot will work together to manage our clients’ social media accounts.
Status Social director Kerry Saxby says the pair will help the business move into the next stage of development:
“The skills Grace and Elliot bring to the business will make us more effective than ever before. They’ve only been with us for a few weeks, and already they’ve made some massive contributions. Clients have also commented on what great additions they make to the team.”
In their first few weeks, Grace and Elliot have already brought in some leads for their clients. They’ve also visited the studios of Cactus Images for their professional headshots.
Status Social – Leading Experts Getting Better Every Day.
Status Social was one of the UK’s first specialist social media agencies, and continues to be one of the best.
We’ve generated nearly half a million pounds in sales through social media management. We’ve also trained nearly 2,000 business people in how to use social media to generate sales, raise brand awareness, and improve customer service.
We’re based in the Cathedral Quarter in Derby. From September 2016, we’ll have staff based in Nottingham.
For a free consultation, give us a call on 07886 021 092. You can also email firstname.lastname@example.org.Read More
Already in my first few days, I have been photographed constantly, endured a wide range of tastes in music, danced at 11am every day, and seen Mark (my boss) in Lycra every morning. Overall, it has been an absolutely fantastic week.
Everyone at Status Social is extremely bubbly and welcoming which has made me feel very comfortable in my first week, along with the fun-filled atmosphere. I have also had PLENTY to do and I am definitely getting the most out of my time here.
I have learnt social media is not just a way for me to share jokes and constantly chat with my friends. In fact, there’s a whole business world going on inside social media with millions and millions of people connected to each other.
Seeing this has made me extremely aware of my own online presence and how the world may see me. It’s forced me to frantically check all my university photos. Being professional online, I have realised, is very important and from this my social media content has improved dramatically over the past week.
Furthermore, I have learnt that selling an idea is a lot more complicated than I originally thought. It is not a simple case of “I’m selling this, do you want it?”, but a slow yet rewarding process of building relationships and connecting with people. Although many think social media is emotionless and anti-social, my week at Status Social has proved the opposite.
People are constantly uploading what they enjoy or believe in and to bond with someone over this, no matter how far away they live, is truly “social”. Status Social enables customers to not only find clients but connect with them and this I have learnt is vital. I am still, however, learning the skill of speaking to complete strangers online. Striking up a conversation with them on something I may have no idea about or interest in is actually quite daunting. For that, I am glad it is over social media and not face-to-face.
I have had an amazing time so far and can’t wait for the weeks to come. Thank you so much for having me Status Social, as I know I can be slightly distracting at times, but I hope to prove I am worth it!
By Henrietta Teasdale-Brown (pictured posing next to freezers with a St George’s flag to commemorate the England-Iceland Euro 16 match on Status Social’s Facebook page).Read More