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Social media training – 8 questions to ask before you do it.

Posted by on Sep 4, 2014 in Blog | 0 comments

Social media training – 8 questions to ask before you do it.

Social media training high up on your agenda? Want to learn how to use Facebook, Twitter, LinkedIn, Pinterest or Google+ for your business?

There are a myriad of people and organisations out there offering social media training but how do you know which one to go for? Here are 8 questions to ask about your social media trainer before booking:

Social media coursesWhat is their knowledge based on? Trainers with real-world experience are the best. They are not just talking about the theory behind social media; they have actually ‘lived’ it. Has your social media trainer successfully managed other businesses’ accounts themselves, with proven return on investment (ROI)? And by ROI, we don’t mean increasing likes or followers. Anyone can do that.

Social media courses in DerbyHow practical is their training? You don’t want your money or time to be wasted on padding. Spending the first half an hour talking about the history of social media is not time well-spent. Neither is waffling about social media theory. What you want is practical tips and examples of how you can put your social media training into practice for your business as soon as you leave the workshop.

Status Social social mediaCan they show their training works? It’s easy to provide a few testimonies on a website about how people enjoyed the workshop but can the trainers give you case studies, or even better, the phone numbers of delegates who have turned their training into increased profits?

Social media workshopsIs the training pitched at my level? If you are an absolute beginner, you want it to start with the basics, but don’t be fooled into thinking that’s the most important thing. Your social media training still needs to be strategic and practical. If you are experienced at using social media, then it’s worth finding out whether the content is right for you too. Ask the social media trainer what you will gain from the course.

Social media courses in SheffieldWill the training be long enough for me? If you really want to learn how to use LinkedIn, Facebook and Twitter effectively for your business then don’t expect to learn about all three during a course lasting a morning. A social media course which fits the criteria in this post should last a minimum of three hours to truly have the ability to have an impact on your business. And don’t be afraid to ask about a longer course if you want more in-depth training.

Social media courses NottinghamWho else will be there? If you want social media training tailored to your business a bespoke workshop would clearly be best. But if you would prefer to learn with other business people then it’s worth asking how many will be in the social media training with you. Half a dozen would be ideal, ten or under would be acceptable, more than ten should ring alarm bells. The more people there are, the less chance of having your questions answered and the workshop meeting your needs.

Social media training DerbyWill the training be strategic? It’s very easy to go away from social media training and do nothing with what you’ve learned. Without knowing why you’re using social media, who the target audience is, how to measure the results, how you’re going to turn your social media activity into ROI, there is a strong likelihood your social media marketing will fail.

Social media training NottinghamWill there be wi-fi at the training venue? Is this really so important? Well, it’s a warning sign that if there is no wi-fi your training may end up being death by PowerPoint. We know that presentations can be done well but social media training is so much better if it can be personalised to you. With wi-fi, or a live workshop, it’s much easier to show your Facebook page or LinkedIn profile and talk about it during the workshop. Plus, you can be shown how to do something in real time.

Ask the above questions and if you don’t get the answers you like then shop around. There are enough social media trainers out there – you just need to ensure you find a good one!

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Social media courses for Nottingham, Derby, Leicester and Burton businesses.

Posted by on Aug 24, 2014 in Blog | 0 comments

Social media courses for Nottingham, Derby, Leicester and Burton businesses.

Social media training courses in LinkedIn, Google+, Facebook, Twitter and Blogging will once again take place this autumn in Derby.

The popular workshops have been attended by business people from Nottingham, Leicester, Sheffield and Burton in Staffordshire – others have travelled from as far away as London, Manchester, Leeds, Peterborough and Skegness for the workshops.

These low-cost, hands-on public social media courses are focussed on helping small businesses generate new leads and achieve their business objectives. Attendees have seen remarkable results following their social media training.

LinkedInWe’re kicking off the series of social media courses on September 10 with our most popular workshop How to Get Customers through LinkedIn. The three-hour workshop will cover the ins and outs of LinkedIn and attendees will learn:

- How one of our clients generated £15,000-worth of new business within a week of his LinkedIn training.

- How a client got to page one on Google thanks to LinkedIn.

- How a business got back 1888% of the cost of our LinkedIn training just three days after their workshop.

LinkedIn workshop in Derby We’re also running a Google+ for Business course on the afternoon of September 10. The Google+ training course will explore the in-depth network and teach attendees how powerful the second largest network can be for businesses, particularly when it comes to improving your Google ranking.

A month later on October 14, there is another double header – a Facebook course in the morning and a content creation workshop after lunch. 

Our much praised blogging training is run by former award-winning journalist, Mark Saxby, who is guaranteed to help you turn your story into engaging content. The Twitter training will answer all your questions about tweeting, scheduling, measuring, lists, dos and don’ts, finding new customers and so much more. Bring a very large notebook to this one!

Tony Miles Accountant quoteAnd a month after that, we’re running the last of our autumn social media courses. On November 11, we’re offering a Blogging for Business course in the morning. 

Then finally, join us on the afternoon of 11 November for our How to grow your business through Twitter course. Knowing how to use social media is one thing – standing out from the crowd is another. Take Vine for example – the free video app based on the average attention span of an American. Here’s the free app in action…

This workshop will take you through some of the free tools available to make sure your business is never lost for words… or photos, or videos! And we have the best biscuits in town…

All our workshops will take place at our state-of-the-art training room at Friar Gate Studios in Derby, part of the Cathedral Quarter. We limit places on each course to make sure we can answer all your questions. 

Our social media workshops cost £90+VAT each – but if you book up to two weeks before the course you’ll get a discounted price of £80+VAT. Book your course online today!

Here’s what some of the people who have been on our courses in the past have to say about us:

Creative Studios Derby “Status Social taught me how powerful LinkedIn was particularly in relation to being found  on Google. I just Googled ‘Adobe Software Trainer’ and I’m now 4th on Google – only  being beaten by Adobe! Normally you’d have to pay thousands of pounds to a search  engine expert to get so high on Google. The Status Social Linkedin course worked wonders  for me!”
Mark Williams, Creative Studios, Derby

 

galleries_of_justice_logo ”We gained a lot of knowledge about how to use Facebook for business and how to target specific  audiences, the best ways of doing this and new ideas to get people engaged in your page. We would  definitely recommend Status Social.”
 Faye Rollinson, City of Caves and Galleries of Justice museums, Nottingham.

 

DERBYY“I have worked with Mark on two occasions now for Twitter and LinkedIn training. On both occasions I have come away with bags full of notes and useful tips on how to improve our social media presence. Mark presents in a fun and interactive way, showing how and why social media is so important. I have got to admit, I thought I knew it all when it came to twitter, but how little I knew until I attended Mark’s workshop. Great guy, great training and at a great price!”
Mark Averill, Derby Conference Centre

 

VAST Stoke on Trent“Fantastic Blogging for Business course! Picked up lots of great tips regarding how to write & post engaging content and strategy. Working for a charity its important for us to think of new and exciting ways to communicate with people, this course has definitely helped me think outside the box. Great venue , helpful and knowledgeable staff … I highly recommend this course. Thanks Status Social!”
Ellie Quiney, Marketing Co-ordinator, VAST , Stoke-On-Trent

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Stop wasting your time on Facebook and Twitter

Posted by on Aug 21, 2014 in Blog | 0 comments

Stop wasting your time on Facebook and Twitter

Every business should be on social media – at least that’s what we’re told. You should be on Facebook, Twitter, LinkedIn, Google+ account and publish your photos on Pinterest and Instagram. Not to mention write a weekly blog.

But is it time well-spent or would it be better just to stay away from social media altogether? Back in the 2000s, businesses were told they needed a website, investing thousands of pounds so their customers could find them and spend money. Except it didn’t always work out like that.

Are yesterday’s websites, today’s social media networks?

How much money have you made from Facebook, Twitter, LinkedIn and the like? Has it gained you new business? Or would you be better spending the time on more effective marketing?

What are the secrets of the double glazing company in Derbyshire that generated £60,000 of business through social media in 2013; or the story of the accountant who attracted £15,000 worth of business in a week through LinkedIn; or the restaurant that upped profits by thousands of pounds a week through Facebook and Twitter?

In short, they took social media seriously. They did not fall into the trap of just updating Facebook once a week, solely put out marketing messages on Twitter or simply adding connections on LinkedIn without really knowing why.

Wasting your time on Facebook and Twitter?Our time is precious and these business owners decided if they were going to spend time on social media it had better be worth it. They wanted to be strategic with their social media, they wanted to get new customers from it. And they did.

Would you spend money on newspaper advertisements if they brought you in no business? Would you go out networking for hours if it never led to new clients? Would you invest in thousands of leaflets if you never got a return from them? So why waste your time on social media if you’re not doing it properly – you’d be better doing some other form of marketing instead.

Is social media right for every business? Quite possibly, but only when it’s done properly. And if it it brings results, it’s not a waste of time at all.

This article, by Status Social director Mark Saxby appears in the summer edition of Agenda magazine, Derby’s business magazine. 

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How Twitter has helped a Commonwealth Games star to win

Posted by on Jul 1, 2014 in Blog, Case studies | 0 comments

How Twitter has helped a Commonwealth Games star to win

England Commonwealth Games shooting star Caroline Povey finds Twitter invaluable as an athlete. Like most people in sport, Caroline has to raise her own sponsorship to be able to compete.

Through Twitter, Caroline, who is a trap clay shooter, has discovered an avenue to help her get funding. She has also been offered help and support from businesses and is using the social network to promote a crowdfunding campaign.

Derbyshire-based Caroline will be taking part in the Commonwealth Games in Glasgow this summer and has been a regular member of the Great Britain shooting team since 2004, winning the UK Championships four times. During a Derbyshire Sport event designed to encourage businesses to work with athletes, Caroline explained how Twitter has become an invaluable tool….

Caroline Povey shooting Commonwealth GamesThis is a news report by Status Social and is not an endorsement by Caroline Povey of Status Social or its services.

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Social media management: 7 questions to ensure you’re not being ripped off

Posted by on Jun 11, 2014 in Blog | 0 comments

Social media management: 7 questions to ensure you’re not being ripped off

“Have you set key performance indicators for your social media manager?” I asked the business owners I was chatting to. “Is he or she bringing in new clients?”

My words were met by blank stares. No, they hadn’t set key performance indicators (or KPIs for short), in fact they didn’t know they could set targets for the social media management they had outsourced.

I wasn’t surprised. After all, social media is still a relatively new industry and people don’t know what questions to ask to ensure they are getting the best service from their social media provider.

So to avoid being ripped off when it comes to social media management, here are seven questions to ask:

Social media management questionsWhat are you going to do for my business? And no, I don’t mean how many Twitter followers and Facebook likes you’re going to get for me (although that’s always a nice thing).

I mean, how are you going to help my business grow, get more customers, increase my brand awareness, improve my customer service?

If I’m paying you, I want to get my money’s worth. It would be great if you actually made more money for me than I invest in your services – how about it?

Social media management questionsWhat’s your social media management strategy? How are you going to achieve my objectives and is it a strategy I’m comfortable with? How will you portray me? What platforms should I be on?

And don’t say Facebook because everyone else is on there – the question is, can I be successful on there? Would I be better using Google+, Pinterest, Vine or Quora instead?

Social media management questionsHow much content are you going to put out? One Facebook page and a tweet doesn’t really cut the mustard so how much effort are you going to put in?

The average life of a tweet is seven minutes so I’m expecting a concerted effort to get me noticed. Don’t tell me people will get fed up if I put out too much content – if it’s good content they will love seeing it.

Social media management questionsHow are you going to build relationships? Social media is supposed to be social so I don’t want you just broadcasting sales messages. I’m not into spam and neither are my prospective clients.

How are you going to turn people into buyers or advocates of my business? And who are you going to target?

Social media management questionsHow quickly will you respond to enquiries? Most people expect an answer on social media within 24 hours but when I’m paying you to manage my account, I expect my customer service to be much faster.

And I expect you to know my business well enough to answer well without having to contact me each time I get an enquiry. And how will you handle a crisis?

6How will you measure the results? If I’m paying you to manage my social media, I want to know it’s worth the money. How will I know?

What systems will you use to measure? And no, I don’t want you to count success through Facebook likes and Twitter followers because popularity doesn’t always equate to my bottom line  

Social media management questionsCan you prove it works? I want to know how you’ve achieved success before? What were the KPIs set and how did you achieve them? Show me testimonies from your customers that mention you met their business objectives.

I want to know you’re not just another opportunist trying to make money because you know how to tweet.  

Above all don’t take chances with your brand. Don’t spend money on social media that doesn’t bring results. And don’t become a victim to someone trying to make a fast buck by pretending to be someone they’re not.

By Mark Saxby. Mark is a director of Status Social, one of the UK’s first specialist social media consultancies. Status Social manages nearly 20 social media accounts with achieving results at the heart of every one.

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Will social media die?

Posted by on Jun 5, 2014 in Blog | 0 comments

Will social media die?

As two people join LinkedIn every second, 135,000 people sign up to Twitter every day and Facebook exceeds the 1bn users mark, it’s hard to imagine a world without social media.

But as social media takes over more and more of our lives, how will we keep up? And with so many adverts and sales messages, will we eventually just turn off? Will social media die?

So with so much time being invested into social media, here are four reasons why we think social media is just getting started:

1The demand for relevant information when you want it, where you want it will only increase, which is where social  media comes in.

 

2We will become less tolerant of calling 0845 numbers just to be held in a queue – and even less tolerant of having to  pay 60p for a stamp. Meanwhile social media will offer a free, instant alternative.

 

3People don’t want to click around websites. So instead of sending people to their own, smart business will take their services to the customer. Everyone likes life to be easy. And wouldn’t life be easier if you could book a table at a restaurant at a click of a button while you’re already logged into Facebook arranging what time to meet?

Social networks know everything about their users, and so too can businesses who use them correctly. Why track anonymous visitors to a website when all their customers’ details are available on social media? 

4A local gym already knows which classes you like, what days you tend to exercise, how guilty you’re feeling after sharing a photo of last night’s takeaway and how many days it is until your beach holiday. Smart businesses will start to tailor their services to your needs.

 

So, will social media die out eventually? Hardly.

Of course social media won’t just evolve in isolation. As wearable devices such as Google Glass take off, the demand to interact as easily as possible, on the go will be a way of life. Social media done properly will become a necessary convenience, a lifeline, an essential in your pocket – or even on your face.

Do you agree? Let us know in the comments or tweet @Status_Social

By Claire Hannon. Claire is a social media consultant at Status Social, one of the UK’s first specialist social media consultancies. Status Social manages nearly 20 social media accounts with achieving results at the heart of every one.

Want to get your business up to speed with social media? Call the Status Social team on 01332 776910 or email us.

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