The Great Social Media Image Size Cheat Sheet – 2017 Edition!

Posted by on Aug 9, 2017 in Blog | 0 comments

The Great Social Media Image Size Cheat Sheet – 2017 Edition!

Blurred LinkedIn background images. Dodgy-looking Twitter headers. Unforgivable Facebook cover photos. We’ve all seen them.

But as a business owners and marketeers, it’s vital we look good on social media.

And with the social networks regularly changing their photo sizes, it’s so difficult to keep on top of the latest dimensions.

Luckily, someone’s done the job for us!

Take a bow, We Are Top 10 and Omnicore!

They’ve created a beautiful infographic that tells us (almost) everything we need to know for social media image sizes in 2017.

So there’s little more to say than: Enjoy! Print it! Frame it! Wear it on a t-shirt! Get it tattooed on your forearm!

Social Media Image Size Cheat Sheet 2017

 

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Social Media Campaign Doubles Event Attendance in Just One Month

Posted by on Jul 31, 2017 in Blog | 0 comments

Social Media Campaign Doubles Event Attendance in Just One Month

A month to go until your event with no social media strategy, who do you call?

We ran a month-long twitter campaign for Mainframe, a new community of creatives in Derby, part of the BIG HOUSE programme.

The Big House is a collaboration providing sector specific support; making it easier for digital & creative businesses to understand and access the free help available in our region.

Mainframe are based at Derby’s QUAD. Funded via the European Regional Development Fund and Art’s Council England, they host free monthly meetups. They cover a range of inspirational topics from business growth to the downright futuristic and forward thinking.

After a limited attendance at their first event, Mainframe contacted us for some social media support. We were tasked with raising the profile of the community, highlighting the opportunities for collaboration with the creative industry and attracting people that work within Derby’s creative sector to Mainframe’s next event.

Strategy and Results

Creatives love Twitter, so that’s where we focused our efforts. During the month-long campaign, we published a total of 833 tweets, reaching an audience of over 80,000 people.

In the weeks running up to the event,  we sent more than 200 invites to businesses and individuals from the creative and digital industries in Derbyshire. We followed these up with a second reminder in the days leading up to the event.

At the same time we attracted over 100 new Twitter followers, which vastly increased Mainframe’s brand awareness.

social media for creatives

Live tweeting on the day of the event!

49 people attended the event, double the previous month. We were there too, armed with mobile devices ready to capture the event from multiple angles. Having already completed the ground work, the attendees were already following Mainframe on Twitter and were keen to interact.

social media for creatives

The live tweets, interactions and retweets all communicated Mainframe’s mission: to build a community where support, encouragement and inspiration is available both on and offline. The live tweets also made those who couldn’t make it aware of what they were missing out on – including the free virtual reality headset for all that attended!

The buzz surrounding the event was clear both online and through speaking to those who attended. As a digital creative business ourselves, we are keen to see this community flourish. We’re already looking forward to assisting with future events.

 

Click here to see how we reached over 1 million people with our recent Derby Book Festival social media campaign.

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Twitter Media Studio – Have You Tried It Yet?

Posted by on Jun 21, 2017 in Blog | 0 comments

Twitter Media Studio – Have You Tried It Yet?

The Twitter Media Studio has been described as Twitter’s “best kept secret”.

It has so many features – we’re still discovering new ones!

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In June 2017 Twitter very quietly updated itself, as social media platforms are wont to do. The whole platform now looks a lot cleaner and a bit more playful.

But one feature is so new it hasn’t even appeared on every account we manage yet: Increased access to the Twitter Media Studio.

What Is The Twitter Media Studio?

Twitter announced its Media Studio in August 2016. It was introduced it as a “comprehensive desktop destination where you can access all of our video publishing tools and resources in one place.” But as well as video, the dashboard also lets you view all of your images and GIFs.

Take a look at some of its key features:

Twitter Media Studio Features

Beyond this announcement, Twitter didn’t do much to promote its Media Studio. Indeed, initially only selected partners could access these features. Amanda Webb at Agora Pulse believes that Apple were early adopters. They appear to be using the dashboard to distribute Tweets while keeping their feed empty.

In March 2017, Twitter made its Media Studio available to all users. As far as we can tell though, you need to have a Twitter Ads account to access the features.

And that’s where things get interesting!

Can YOU Access The Twitter Media Centre?

As I said earlier, at the time of writing we’re only able to access Twitter Media Centre on one of our client’s accounts: That of Kinedo by Saniflo, the exceptionally talented manufacturers of stylish shower cubicles.

This is what we see on the drop down menu when we click on Kinedo’s Twitter icon while signed into their account:

Twitter Media Studio

By point of comparison, here’s what we saw on the drop down menu when signed into the Status Social Twitter account:

Twitter Media Studio - Status Social

Not a sausage!

At first we thought that this had something to do with Twitter Ads. We’ve not used Twitter Ads on any of the accounts we currently manage. We thought that perhaps Kinedo had experimented with paid content on Twitter before they started working with us. But we asked for clarification, and they told us that they’ve never signed up for Twitter Ads either.

So how do you get the Twitter Media Centre?

We wish we could give you a straight answer but there isn’t one! We managed to get one set up for another one of our clients through studio.twitter.com but “Media Studio” still doesn’t appear on their Twitter drop down menu. Yet, we went through the same process for Status Social and it now appears on ours!

We set one up using a link to the Twitter ads account, clicking on the ‘Creatives’ tab at the top of the screen and choosing the ‘Media’ option. But this process wasn’t available for another of our accounts!

Let us know if you’re able to access the Twitter Media Centre.

What Does The Twitter Media Centre Look Like?

Maybe you can’t access the Twitter Media Centre from your account. Maybe you’re unwilling to set up a Twitter Ads account. In any case, you might have to wait a while before you access your dashboard.

So let us give you a sneak preview of what it looks like:

Twitter Media Studio Dashboard

That’s Kinedo’s Twitter Media Studio Dashboard. We tend to add an image to every Tweet we send out, so it’s essentially an archive of every tweet we’ve ever written for them. There’s a powerful search function as well as the ability to filter photos, videos, and GIFs.

With that “Upload Media” button in the top right, you can upload new photos, videos or GIFs for later use. This might make it easier to manage our clients’ social media accounts. If we have a useful image that we’re not quite ready to use yet, we can now upload it so it’ll be ready when we are.

If you click on one of the photos, you see this:

Twitter Media Studio - Media Detail

You get the original body of the Tweet along with the precise date and time when it was first uploaded. You get the ability to specify user accounts to share the photo with. There’s also an option to use the same photo in a new tweet.

It is possible to schedule new tweets directly from the Media Centre. But so far, it seems a lot more fiddly, and a lot less powerful, than the scheduling platforms we currently use.

Twitter Media Studio offers so many features that it’s going to take us a while to work out how to make the most of it. And by the time you read this post, it’s possible that this feature will have been rolled out to all users.

But we can’t wait to start experimenting. And we look forward to learning just how many of you can access this dashboard!

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How Social Media and PR Made Derby Enterprise Growth Fund the Most Successful RGF in the UK

Posted by on Jun 14, 2017 in Blog, Case studies | 0 comments

How Social Media and PR Made Derby Enterprise Growth Fund the Most Successful RGF in the UK

We collaborated on a social media and public relations campaign designed to let business people know about available grants and loans.

Our efforts were seen more than a million times during a two year campaign.

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The Derby Enterprise Growth Fund (DEGF) gave away £20 million in grants and loans between April 2013 and March 2015 – quicker than any Regional Growth Fund (RGF) in the UK. It helped create 300 jobs through the process.

From August 2013, we worked with PR firm JJPR to promote the fund. We made a good team: we have more than 40 years social media, PR and journalism experience between us.

Multi-Platform Marketing Strategy

Our campaign involved blogging, PR, and a number of social media platforms.

PR: Working with the DEGF team, JJPR interviewed those business owners who were successful in bidding for funding. Thanks to JJPR’s extensive press contacts, stories about DEGF appeared across scores of newspapers, radio and magazines. The DEGF was rarely out of the news thanks to JJPR’s efforts.

RGF blog and social media successBlog: We created a simple WordPress blog. Then, using JJPR’s press releases as a starting point, we turned these success stories into blogs. The 76 blogs posted were designed to encourage business leaders to check out the DEGF website for more information. They also gave us content to share across social media.

Twitter: We recognised that influencers were the key to the success of DEGF over Twitter, so we built relationships with business leaders in Derby and the surrounding areas. We sent out approximately 3,000 tweets throughout the campaign, all of which were predominantly designed to be retweeted, to encourage people to read the blog, and to visit the website.

LinkedIn: Many business owners are on LinkedIn. We used the platform to inform them about DEGF. We used personal profiles to build relationships, we created a DEGF group, and we posted relevant blog content into more than 10 LinkedIn groups.

The Results

We set a number of key performance indicators at the start of the campaign. All of them were achieved. Results included:

– 28% of all enquiries for DEGF funding recorded that they had heard of the fund through social media and PR – 15% through social media, 13% through PR.

– 1,093 clicks from social media to the DEGF website.

– 30,000 views of the DEGF blog.

– 700 retweets of DEGF tweets, reaching an estimated audience of 1 million people.

– £332,000 advertising equivalent of editorial coverage gained.

£20 million pounds of DEGF funding given away.

Got grants and loans to give away? We can help you reach out to businesses. Contact us for a chat about how we may be able to help you out.

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How To Get More Likes On Facebook

Posted by on Jun 8, 2017 in Blog | 0 comments

How To Get More Likes On Facebook

If you don’t ask, you (probably) won’t get…

So, you’re already a social media pro. You’re posting great content with high levels of engagement. You’re reaching new audiences and putting your ideas out there.

You know that to achieve success on social media means posting creative, engaging content, and you know you’re doing that well.

So, what now? When you’re already doing your best, what more can you do to take things to the next level?

Well, seek and you will find…

A Quick, Easy and Highly-Effective Trick to Get More Likes on Facebook

As you’re a social media pro, I don’t have to remind you that increasing page likes shouldn’t be your primary goal when using Facebook. However, if you want to find success on social media, a strong following of people interested in your posts certainly won’t hurt.

The more followers you get, the larger your potential audience, and the more likely people will engage with your content.

Let’s jump straight in. The quick pro tip that’s likely missing from your social media strategy is probably the simplest:

Invite people to like your page!

Okay, now you’re wondering why I used the word ‘Pro’ to describe that tip. Well, I don’t mean simply going down your friends lists inviting as many Joe Bloggs type people as you can find.

No: Facebook has a great feature that lets you review the people who like your content and target them specifically, inviting them to like your page. And if a person connects with one post, they’ll probably find other content you publish of interest too.

How to get more Facebook Likes

Get More Likes on Facebook by Asking for More Likes – How it Works

Last week a friend asked me to help manage his business’ Facebook page.

The page already had over 900 likes and he regularly posts creative and engaging content. He told me the page typically gets 3-5 new page likes each week. He was already doing well, but I knew he could do better.

First, I looked through his content from the past week. I reviewed each post’s likes and invited anyone who didn’t already like his page to do so.

In this way I was able to target 30 people. A few days later we reviewed the page’s progress and found that 23 people had accepted those invitations.

So with less than 10 minutes’ work we’d significantly boosted the page’s likes. If you get into the habit of doing this once a week, it’s easy to see how your page’s popularity might eventually soar!

So if you want to get more likes on Facebook, just remind your audience that the “Like” button exists.

Often all it takes is that little nudge to get them on board!

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WhatsApp For Sales – How A Midlands Luxury Watchmaker Became Social Media Pioneers

Posted by on May 17, 2017 in Blog | 0 comments

WhatsApp For Sales – How A Midlands Luxury Watchmaker Became Social Media Pioneers

Midlands watchmakers are pioneering a new way to use WhatsApp for sales.

They’ve transformed the messaging app into a communication channel for luxury brands. In this post, we’ll explore how you can do the same for your business.

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So you want to buy a luxury watch. But where should you look?

Well, you could always head to the high streets of Geneva, Paris, or London.

Or you could simply get your smartphone out and head for WhatsApp.

Midlands-based MJJ Watches was established in 2012 by Matthew Jones. From day one, the majority of his clients have been professional footballers. MJJ has sold to soccer stars across the world, including those at football clubs in China, such as Guangzhou FC.

Now 10% of its sales come through WhatsApp.

WhatsApp for Sales

WhatsApp For Sales: A Communication Channel for Luxury Brands

MJJ’s communication channel is somewhat different to traditional luxury brands. Customers tend to see luxury goods as an investment, not a consumable. So selling luxury goods usually requires a lot of face-to-face communication. Because of this, purchasing luxury goods can be quite an intimate experience.

MJJ Watches attempted to use WhatsApp to recreate this intimacy. So how did they do it?

WhatsApp for Sales

WhatsApp For Sales: So Personal yet So Formal

When using WhatsApp for customer service, you can see when customers are online. You can also see when they’re typing, and when they’ve read your messages. MJJ says this makes things more intimate, making it easier to build the strong relationships necessary to sell luxury goods.

But WhatsApp alone doesn’t convert clients, so MJJ use it as part of a wider social media strategy.

MJJ regularly post high quality images of their goods on social media platforms including Instagram, Twitter and Facebook. This has resulted in widespread brand awareness. Customers are invited to open up a dialogue, and this dialogue is conducted through WhatsApp.

There are two vital lessons to take from this:

1. You Need to Innovate. Your business must evolve at the same pace as the world you operate in. The luxury goods industry is defined by its traditions. A luxury goods company wouldn’t have even considered sales through electronic mediums 20 years ago. However, through successfully embracing new technologies, MJJ has marked itself as a pioneer.

2. You Need a Social Media Strategy. MJJ realised the importance of understanding what networks work best for them, and developed a strategy tailored to help them meet their goals. Although WhatsApp has proven to be very powerful, it would be nothing without the brand awareness developed on Twitter, Facebook, and Instagram.

Read how London based jeweller Diamond Rose uses WhatsApp as a customer service tool.

How’s your business performing on social media?

MJJ uses social media to boost brand awareness and drive sales, all while delivering the highest possible standards of customer service.

We can show you how to do the same.

We’ll work with you to develop a bespoke social media strategy. We’ll help you to identify your business goals, tell you which platforms you need to be on, and show you how to use them to achieve your objectives.

Get in touch to find out how we can help you achieve your objectives through social media!

 

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