Twitter Media Studio – Have You Tried It Yet?

Posted by on Jun 21, 2017 in Blog | 0 comments

Twitter Media Studio – Have You Tried It Yet?

The Twitter Media Studio has been described as Twitter’s “best kept secret”.

It has so many features – we’re still discovering new ones!

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In June 2017 Twitter very quietly updated itself, as social media platforms are wont to do. The whole platform now looks a lot cleaner and a bit more playful.

But one feature is so new it hasn’t even appeared on every account we manage yet: Increased access to the Twitter Media Studio.

What Is The Twitter Media Studio?

Twitter announced its Media Studio in August 2016. It was introduced it as a “comprehensive desktop destination where you can access all of our video publishing tools and resources in one place.” But as well as video, the dashboard also lets you view all of your images and GIFs.

Take a look at some of its key features:

Twitter Media Studio Features

Beyond this announcement, Twitter didn’t do much to promote its Media Studio. Indeed, initially only selected partners could access these features. Amanda Webb at Agora Pulse believes that Apple were early adopters. They appear to be using the dashboard to distribute Tweets while keeping their feed empty.

In March 2017, Twitter made its Media Studio available to all users. As far as we can tell though, you need to have a Twitter Ads account to access the features.

And that’s where things get interesting!

Can YOU Access The Twitter Media Centre?

As I said earlier, at the time of writing we’re only able to access Twitter Media Centre on one of our client’s accounts: That of Kinedo by Saniflo, the exceptionally talented manufacturers of stylish shower cubicles.

This is what we see on the drop down menu when we click on Kinedo’s Twitter icon while signed into their account:

Twitter Media Studio

By point of comparison, here’s what we saw on the drop down menu when signed into the Status Social Twitter account:

Twitter Media Studio - Status Social

Not a sausage!

At first we thought that this had something to do with Twitter Ads. We’ve not used Twitter Ads on any of the accounts we currently manage. We thought that perhaps Kinedo had experimented with paid content on Twitter before they started working with us. But we asked for clarification, and they told us that they’ve never signed up for Twitter Ads either.

So how do you get the Twitter Media Centre?

We wish we could give you a straight answer but there isn’t one! We managed to get one set up for another one of our clients through studio.twitter.com but “Media Studio” still doesn’t appear on their Twitter drop down menu. Yet, we went through the same process for Status Social and it now appears on ours!

We set one up using a link to the Twitter ads account, clicking on the ‘Creatives’ tab at the top of the screen and choosing the ‘Media’ option. But this process wasn’t available for another of our accounts!

Let us know if you’re able to access the Twitter Media Centre.

What Does The Twitter Media Centre Look Like?

Maybe you can’t access the Twitter Media Centre from your account. Maybe you’re unwilling to set up a Twitter Ads account. In any case, you might have to wait a while before you access your dashboard.

So let us give you a sneak preview of what it looks like:

Twitter Media Studio Dashboard

That’s Kinedo’s Twitter Media Studio Dashboard. We tend to add an image to every Tweet we send out, so it’s essentially an archive of every tweet we’ve ever written for them. There’s a powerful search function as well as the ability to filter photos, videos, and GIFs.

With that “Upload Media” button in the top right, you can upload new photos, videos or GIFs for later use. This might make it easier to manage our clients’ social media accounts. If we have a useful image that we’re not quite ready to use yet, we can now upload it so it’ll be ready when we are.

If you click on one of the photos, you see this:

Twitter Media Studio - Media Detail

You get the original body of the Tweet along with the precise date and time when it was first uploaded. You get the ability to specify user accounts to share the photo with. There’s also an option to use the same photo in a new tweet.

It is possible to schedule new tweets directly from the Media Centre. But so far, it seems a lot more fiddly, and a lot less powerful, than the scheduling platforms we currently use.

Twitter Media Studio offers so many features that it’s going to take us a while to work out how to make the most of it. And by the time you read this post, it’s possible that this feature will have been rolled out to all users.

But we can’t wait to start experimenting. And we look forward to learning just how many of you can access this dashboard!

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How Social Media and PR Made Derby Enterprise Growth Fund the Most Successful RGF in the UK

Posted by on Jun 14, 2017 in Blog, Case studies | 0 comments

How Social Media and PR Made Derby Enterprise Growth Fund the Most Successful RGF in the UK

We collaborated on a social media and public relations campaign designed to let business people know about available grants and loans.

Our efforts were seen more than a million times during a two year campaign.

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The Derby Enterprise Growth Fund (DEGF) gave away £20 million in grants and loans between April 2013 and March 2015 – quicker than any Regional Growth Fund (RGF) in the UK. It helped create 300 jobs through the process.

From August 2013, we worked with PR firm JJPR to promote the fund. We made a good team: we have more than 40 years social media, PR and journalism experience between us.

Multi-Platform Marketing Strategy

Our campaign involved blogging, PR, and a number of social media platforms.

PR: Working with the DEGF team, JJPR interviewed those business owners who were successful in bidding for funding. Thanks to JJPR’s extensive press contacts, stories about DEGF appeared across scores of newspapers, radio and magazines. The DEGF was rarely out of the news thanks to JJPR’s efforts.

RGF blog and social media successBlog: We created a simple WordPress blog. Then, using JJPR’s press releases as a starting point, we turned these success stories into blogs. The 76 blogs posted were designed to encourage business leaders to check out the DEGF website for more information. They also gave us content to share across social media.

Twitter: We recognised that influencers were the key to the success of DEGF over Twitter, so we built relationships with business leaders in Derby and the surrounding areas. We sent out approximately 3,000 tweets throughout the campaign, all of which were predominantly designed to be retweeted, to encourage people to read the blog, and to visit the website.

LinkedIn: Many business owners are on LinkedIn. We used the platform to inform them about DEGF. We used personal profiles to build relationships, we created a DEGF group, and we posted relevant blog content into more than 10 LinkedIn groups.

The Results

We set a number of key performance indicators at the start of the campaign. All of them were achieved. Results included:

– 28% of all enquiries for DEGF funding recorded that they had heard of the fund through social media and PR – 15% through social media, 13% through PR.

– 1,093 clicks from social media to the DEGF website.

– 30,000 views of the DEGF blog.

– 700 retweets of DEGF tweets, reaching an estimated audience of 1 million people.

– £332,000 advertising equivalent of editorial coverage gained.

£20 million pounds of DEGF funding given away.

Got grants and loans to give away? We can help you reach out to businesses. Contact us for a chat about how we may be able to help you out.

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How To Get More Likes On Facebook

Posted by on Jun 8, 2017 in Blog | 0 comments

How To Get More Likes On Facebook

If you don’t ask, you (probably) won’t get…

So, you’re already a social media pro. You’re posting great content with high levels of engagement. You’re reaching new audiences and putting your ideas out there.

You know that to achieve success on social media means posting creative, engaging content, and you know you’re doing that well.

So, what now? When you’re already doing your best, what more can you do to take things to the next level?

Well, seek and you will find…

A Quick, Easy and Highly-Effective Trick to Get More Likes on Facebook

As you’re a social media pro, I don’t have to remind you that increasing page likes shouldn’t be your primary goal when using Facebook. However, if you want to find success on social media, a strong following of people interested in your posts certainly won’t hurt.

The more followers you get, the larger your potential audience, and the more likely people will engage with your content.

Let’s jump straight in. The quick pro tip that’s likely missing from your social media strategy is probably the simplest:

Invite people to like your page!

Okay, now you’re wondering why I used the word ‘Pro’ to describe that tip. Well, I don’t mean simply going down your friends lists inviting as many Joe Bloggs type people as you can find.

No: Facebook has a great feature that lets you review the people who like your content and target them specifically, inviting them to like your page. And if a person connects with one post, they’ll probably find other content you publish of interest too.

How to get more Facebook Likes

Get More Likes on Facebook by Asking for More Likes – How it Works

Last week a friend asked me to help manage his business’ Facebook page.

The page already had over 900 likes and he regularly posts creative and engaging content. He told me the page typically gets 3-5 new page likes each week. He was already doing well, but I knew he could do better.

First, I looked through his content from the past week. I reviewed each post’s likes and invited anyone who didn’t already like his page to do so.

In this way I was able to target 30 people. A few days later we reviewed the page’s progress and found that 23 people had accepted those invitations.

So with less than 10 minutes’ work we’d significantly boosted the page’s likes. If you get into the habit of doing this once a week, it’s easy to see how your page’s popularity might eventually soar!

So if you want to get more likes on Facebook, just remind your audience that the “Like” button exists.

Often all it takes is that little nudge to get them on board!

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WhatsApp For Sales – How A Midlands Luxury Watchmaker Became Social Media Pioneers

Posted by on May 17, 2017 in Blog | 0 comments

WhatsApp For Sales – How A Midlands Luxury Watchmaker Became Social Media Pioneers

Midlands watchmakers are pioneering a new way to use WhatsApp for sales.

They’ve transformed the messaging app into a communication channel for luxury brands. In this post, we’ll explore how you can do the same for your business.

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So you want to buy a luxury watch. But where should you look?

Well, you could always head to the high streets of Geneva, Paris, or London.

Or you could simply get your smartphone out and head for WhatsApp.

Midlands-based MJJ Watches was established in 2012 by Matthew Jones. From day one, the majority of his clients have been professional footballers. MJJ has sold to soccer stars across the world, including those at football clubs in China, such as Guangzhou FC.

Now 10% of its sales come through WhatsApp.

WhatsApp for Sales

WhatsApp For Sales: A Communication Channel for Luxury Brands

MJJ’s communication channel is somewhat different to traditional luxury brands. Customers tend to see luxury goods as an investment, not a consumable. So selling luxury goods usually requires a lot of face-to-face communication. Because of this, purchasing luxury goods can be quite an intimate experience.

MJJ Watches attempted to use WhatsApp to recreate this intimacy. So how did they do it?

WhatsApp for Sales

WhatsApp For Sales: So Personal yet So Formal

When using WhatsApp for customer service, you can see when customers are online. You can also see when they’re typing, and when they’ve read your messages. MJJ says this makes things more intimate, making it easier to build the strong relationships necessary to sell luxury goods.

But WhatsApp alone doesn’t convert clients, so MJJ use it as part of a wider social media strategy.

MJJ regularly post high quality images of their goods on social media platforms including Instagram, Twitter and Facebook. This has resulted in widespread brand awareness. Customers are invited to open up a dialogue, and this dialogue is conducted through WhatsApp.

There are two vital lessons to take from this:

1. You Need to Innovate. Your business must evolve at the same pace as the world you operate in. The luxury goods industry is defined by its traditions. A luxury goods company wouldn’t have even considered sales through electronic mediums 20 years ago. However, through successfully embracing new technologies, MJJ has marked itself as a pioneer.

2. You Need a Social Media Strategy. MJJ realised the importance of understanding what networks work best for them, and developed a strategy tailored to help them meet their goals. Although WhatsApp has proven to be very powerful, it would be nothing without the brand awareness developed on Twitter, Facebook, and Instagram.

Read how London based jeweller Diamond Rose uses WhatsApp as a customer service tool.

How’s your business performing on social media?

MJJ uses social media to boost brand awareness and drive sales, all while delivering the highest possible standards of customer service.

We can show you how to do the same.

We’ll work with you to develop a bespoke social media strategy. We’ll help you to identify your business goals, tell you which platforms you need to be on, and show you how to use them to achieve your objectives.

Get in touch to find out how we can help you achieve your objectives through social media!

 

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Should your business show its political colours on social media?

Posted by on May 5, 2017 in Blog | 0 comments

Should your business show its political colours on social media?

There’s no doubt that there are some very passionate political views expressed on social media – including from businesses.

But is that really such a good idea?

With the General Election around the corner, will we see East Midlands’ business accounts post about politics again?

It was particularly noticeable during the leaders’ live debates on TV in 2015. One by one, people running business Twitter accounts were revealing their political tastes – whether through retweets or tweeting about their views themselves.

One business, for example, which had just received some very public funding from the Labour-run council in Derby, was nailing its colours to the Conservative mast in a series of tweets. A Staffordshire company boss was meanwhile arguing with another business owner why they should vote in a certain way.

Then there’s been company employees updating their Facebook and Twitter accounts with their political views and sharing tweets with political hashtags about the debate over Syria. People working for councils, in schools, for businesses working for local authorities – would their bosses really want them talking about such things on public networks? Is it appropriate?

We live in a free world where everyone should be able to voice political opinions – but where is the line between free speech and reputation-damage?

Would you be put off doing business with a company which tweeted its support for Brexit? What about a business owner who supported or criticised Theresa May or Jeremy Corbyn on Facebook or LinkedIn?

What do you think? Is it a good idea for a business or its staff to reveal its political stance on social media? Tell us below.

This article was first published in May 2015 and brought up to date in May 2017.

 

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What Can We Learn from the Glazing Company That Made £200,000 Through Social Media?

Posted by on Apr 24, 2017 in Blog | 0 comments

What Can We Learn from the Glazing Company That Made £200,000 Through Social Media?

Did you hear about the glazing company that generated £200,000 worth of sales through social media?

Or the glazing conference that attracted a massive audience thanks largely to personalised invitations through Twitter?

Very few businesses in the window, door, conservatory and glazing industry use social media and GET RESULTS.

And by results, we mean sales generated by social media, or enquiries that have been sparked by a conversation on social media, rather than a sales message.

Yes, we mean the £200,000 of sales that our client, Glazedale, generated through social media.

Glazedale - The glazing company that made £200k through social media

Building Business Relationships on Social Media

Director Darren Shelbourn built relationships with potential buyers on Twitter. They turned to him when they needed glazing:

“One Twitter follower, who used to be in the windows trade, realised how good we were from the photos I tweeted. He recommended us to his neighbour and has now ordered windows of his own.

“What’s also been great is that the sales generated through Twitter weren’t just one-offs. A customer generated through Twitter asked us to replace his windows and when he moved house he asked us again. Now his sister-in-law has asked us to replace her windows. Those contracts are worth £25,000 – all generated because of Twitter.” 

Glazedale - The glazing company that made £200k through social media

How to Get GENUINE Results from Social Media:

1. Have a social media strategy. Work out what you actually want to achieve, find out how you can best achieve it through social media and do it PROPERLY. Don’t use social media because it’s there. Use it with PURPOSE.

2. Stop recording success based on the number of Facebook likes and Twitter followers. You wouldn’t be happy if you had hundreds of people in your showroom but none of them ever bought. So why be satisfied by fans and followers?

3. Use social media socially and not as a blunt sales tool. That means having conversations with potential customers. It means building relationships with influencers and turning your existing customers into advocates of your brand. THAT is when social media is done well.

4. Measure everything you do on social media. If you can’t see a return on your investment in time, staffing or agency fees, then spend your resources elsewhere. Or better yet, change things so you DO get results from social media.

The Potential for the Industry Is Enormous.

We’re not saying social media alone is key to success for a glazing company. It needs to fit alongside your other marketing and website.

But all need to generate results.

At Status Social, we’ve generated more than half a million pounds worth of sales for us and our clients through social media training and management.

We will be supporting Gate Marketing on Stand M3, right next to the entrance, at the 2017 FIT Show.

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