Already in my first few days, I have been photographed constantly, endured a wide range of tastes in music, danced at 11am every day, and seen Mark (my boss) in Lycra every morning. Overall, it has been an absolutely fantastic week.
Everyone at Status Social is extremely bubbly and welcoming which has made me feel very comfortable in my first week, along with the fun-filled atmosphere. I have also had PLENTY to do and I am definitely getting the most out of my time here.
I have learnt social media is not just a way for me to share jokes and constantly chat with my friends. In fact, there’s a whole business world going on inside social media with millions and millions of people connected to each other.
Seeing this has made me extremely aware of my own online presence and how the world may see me. It’s forced me to frantically check all my university photos. Being professional online, I have realised, is very important and from this my social media content has improved dramatically over the past week.
Furthermore, I have learnt that selling an idea is a lot more complicated than I originally thought. It is not a simple case of “I’m selling this, do you want it?”, but a slow yet rewarding process of building relationships and connecting with people. Although many think social media is emotionless and anti-social, my week at Status Social has proved the opposite.
People are constantly uploading what they enjoy or believe in and to bond with someone over this, no matter how far away they live, is truly “social”. Status Social enables customers to not only find clients but connect with them and this I have learnt is vital. I am still, however, learning the skill of speaking to complete strangers online. Striking up a conversation with them on something I may have no idea about or interest in is actually quite daunting. For that, I am glad it is over social media and not face-to-face.
I have had an amazing time so far and can’t wait for the weeks to come. Thank you so much for having me Status Social, as I know I can be slightly distracting at times, but I hope to prove I am worth it!
By Henrietta Teasdale-Brown (pictured posing next to freezers with a St George’s flag to commemorate the England-Iceland Euro 16 match on Status Social’s Facebook page).Read More
Did you know that a customer interaction through Twitter costs 1/6 of a call centre resolution? With the amount of time people are spending online increasing every year, more customers are opting to contact brands via social media. This means customer service through social media has become essential. Customers expect it so you need to provide it.
80% of social media customer service requests happen on Twitter and the network has some interesting features that can help your tweet encounters become much more effective.
Do you find yourself getting to that awkward point with customers where you can’t or don’t want to resolve their query in public? So you ask them to send you a direct message.
Twitter has introduced a call-to-action button that you can tweet to customers which, when clicked on, will open a direct message conversation between you and them.
This means taking difficult conversations offline and sharing private information will be much smoother.
Customer feedback is one of the most important ways to measure and improve service, but in order for that feedback to work, it needs to be structured. Twitter has begun rolling out just that with its new customer feedback tool.
Soon, your business will be able to utilise two industry standard measurements of Net Promotor Score (NPS) and Customer Satisfaction (CSAT) by sending out a call to action through tweets.
Customers who encounter positive social customer care experiences are nearly 3 times more likely to recommend a brand.
By measuring these engagements you’ll now be able to see whether your service is leaving that ever so important positive impression.
Having worked for more than three years in digital customer service for both Sky and EE, I took great pleasure in seeing the positive effect that a good social media presence had. The evidence of this was when we consistently achieved the highest customer satisfaction scores in the entirety of customer services for both companies.
Twitter’s additional features show it has recognised its own importance to customer service and is making strong moves to fit industry standards.
So is it time you recognised it too?
When you think of social media platforms, what comes to mind? Facebook? Twitter? Possibly LinkedIn? When it comes to choosing which networks to use for our businesses we inevitably go for the ones we’ve heard of. Or the ones we’re using personally. But could we be missing out on something better?
Here are ten social networks that could bring in customers, raise brand awareness, position you as experts – in other words, have a massive impact on your business. Don’t even think of going on all of them! Use this list (which is in no particular order) as a way of finding out whether you’re on the right ones or whether you ought to look elsewhere.
Facebook – It may be the biggest but for many businesses, Facebook is just not right. For starters, its brand pages are very much weighted towards business-to-consumers so if your potential clients are other business owners then you might be wasting your time. Business owners should be posting around three times a day and Facebook will only show your posts to those it wants to.
Google+ – If you measure by the number of accounts, Google+ is the second largest social network in the world. It can be difficult to use but the key thing is that Google+ is owned by… Google. Therefore its influence over search results cannot be underestimated. Google experts frequently cite a +1 on Google+ (equivalent to a ‘like’ on Facebook) as one of the biggest influences on a Google search.
Twitter – Most businesses use Twitter badly, tweeting out sales messages and offering little. The average life of a tweet is estimated to be just seven minutes so you need to tweet often. The power of Twitter lies in our ability to use it to find and build relationships with potential customers. This is time-consuming which is why we are asked to manage lots of Twitter campaigns.
Instagram – The current darling of the social media world, Instagram is a great network for raising your brand awareness, particularly if you sell eye-catching products. The drawback is that you cannot post links back to your website so potential consumers have to make extra effort to buy.
Pinterest – Pinterest users pin website images they like onto their virtual pinboards. It’s the second biggest network for driving traffic to websites and evidence shows that Pinterest users are hot-to-buy. It’s also loved by Google so if you can label your pinboards with the right search terms, they have a good chance of appearing high in search results.
Quora – Wondering why you never see baby pigeons? Then Quora will have the answer. It’s a social network where questions are asked and experts from across the world provide the answer. Take the example of the accountant who answers questions on Quora about his area of expertise. He’s found that those he gives free advice to then ask him to do their regular accounts.
LinkedIn – One of the best networks to get business from other business owners, LinkedIn is no longer just a place to find a new job. If used properly for ten minutes a day, you should be able to generate at least three leads a week through LinkedIn. Two of our clients alone generated nearly £50,000 between them last year through LinkedIn.
Periscope – Periscope is a brilliant way to increase a business’ visibility. It is a video broadcasting app that is owned by Twitter. You can set your broadcasts to private or public. If broadcasts are public, you can reach audiences all over the world, including your target audience.
Reddit – It may be one of the ugliest social networks in the world but Reddit has enormous power. It’s a site where users start conversations or post website links they like into different categories. I once posted a blog on our website about Formula 1 and social media – within 24 hours it had had 600 hits of which 500 came from Reddit.
Vine – This six-second video network provides businesses with an easy and effective way to create videos which can be not only shared on Vine but also posted onto Twitter, Facebook, YouTube and even Instagram. Want to tell your story over social media? Vine is invaluable.
Want to find out more about which social network is best for your business? Call us on 01332 776910 (Derby) or 01158 248242 (Nottingham)Read More
The Nottingham Business Expo will be the stage for a social media talk by the East Midlands’ largest social media consultancy.
Status Social’s Mark Saxby will speak about “Ten Social Media Networks which could Transform your Company” to the hundreds of business leaders expected to attend the event.
The Nottingham Business Expo takes place at the Motorpoint Arena on Thursday 3 March, 2016, running from 9am until 4pm. Status Social will also be exhibiting at the event.
“We’ve been working with Nottingham businesses such as Vision Express, East Midlands Trains and Nottingham City Council for many years but there are still many in the city who aren’t aware of the impact our social media knowledge can have on their business,” said Mark.
“My presentation will look not only at the biggest social media networks that could make a difference to businesses, but also the lesser known ones which may have more of an impact if used in the right way.”
The team at Status Social has trained around 1,500 business people how to use social media to increase sales since becoming one of the first specialist social media agencies in the UK in January 2011. Status Social has also managed social media accounts for organisations such as Marriott Hotels, Saniflo and Derby City Council.
If you’d like to attend the expo, Status Social has access to 15 free tickets to the event. The only condition is you need to come and say hello to us on our stand! Click here for more details.Read More
What can you do when your former employees use connections on LinkedIn to steal business?
By guest blogger Jameel Mann, employment solicitor.
Due to the amount of business LinkedIn can generate, companies are starting to invest a lot of time and money into LinkedIn training and encouraging their teams to use the network.
So how do you decide who owns the information on an employee’s LinkedIn page and what happens to it when they leave?
David Gamage, a former employee of Whitmar Publications found out in court.
Gamage and two other employees left Whitmar to set up a rival publishing company. A court case heard that while at Whitmar, Gamage and two other employees had created LinkedIn groups designed to bring in clients.
However, after leaving Whitmar Publications, the court was told Gamage sent invitations to contacts in the group asking them to attend a business event run by him.
So who owned the LinkedIn group and did Gamage have the right to use the contacts in it since he had set them up himself – through his own personal LinkedIn account?
Well the court concluded that despite the groups being set up through a personal LinkedIn account, Gamage’s employer, Whitmar Publications, owned the LinkedIn groups. It decided that Whitmar had the right to access and manage the LinkedIn groups as it was clear that LinkedIn was used to generate leads for the business.
So who owns information on LinkedIn?
Is there a clear, definitive answer? Not quite. As the evidence in this case was so obvious, it still remains unclear who owns the content when an employee uses LinkedIn for both business AND personal use.
It is for this reason employers are advised to ensure clear guidelines are in place when employees use social networking sites in order to protect their contacts and confidential information after an employee leaves the company.
Business owners often don’t think about the need to protect their business from the activities of previous employees on platforms such as LinkedIn. LinkedIn is a valuable tool for building business connections and therefore, if an employee leaves to join a competitor, this information can end up benefiting the competition.
Jameel Mann is an employment solicitor with Geldards LLP in Derby.
Are you a Marketing Derby Bondholder? Don’t miss our talk on how to grow and protect your business delivered by Status Social’s Mark Saxby and Geldards. Book online here.Read More
Blurred LinkedIn background images, dodgy-looking Twitter headers, unforgivable Facebook cover photos – we’ve all seen them but as a business owners/marketeers it’s vital we look good on social media.
And with the social networks regularly changing their photo sizes, it’s so difficult to keep on top of the latest dimensions. So it’s great, therefore, when somebody does the job for you.
Stand up Jamie Spencer from Make A Website Hub and take a bow. Jamie has created a beautiful infographic which gives us (almost) everything we need to know for social networks in 2016. So there’s little more to say than, enjoy….