Status Social is teaming up with Derbyshire’s best-known hospice to help it raise funds and more through networks such as Facebook and Twitter.
We have named Treetops Hospice as our chosen charity for 2014 and will now take the Risley-based organisation through a full social media marketing training programme.
The free service begins with a social media strategy workshop for the marketing team at Treetops later this month.
Lizzie Banks from Treetops, which provides respite and palliative care for adults, said: “We’re really pleased to be chosen by Status Social to benefit from their expertise. It’s a brilliant opportunity for us.
“Social media is really important to us at Treetops, but as a charity we have limited resources to expand it further. When we heard that Status Social wanted to support Treetops, we were really excited.
“We can’t wait to get started in expanding our knowledge and making the most of the benefits that social media offers.”
Status Social, which is based at Friar Gate Studios in Derby, already works with several charities and is regularly asked to speak about fundraising through social media at Institute of Fundraising events across the UK.
Tania Vesty from Status Social said it was difficult to decide which charity to support: “We decided upon Treetops because we could see they had embraced social media but needed help to take it to the next level.
“The work they do in Derbyshire is fantastic and we’re looking forward to helping Treetops raise their profile further, see more giving and attract more volunteers through effective use of social media.”
Status Social, which celebrates its third birthday this month, has trained nearly a thousand business people from across the East Midlands, the UK, Europe and the United States in how to use social media.
Which social network directs more website traffic than LinkedIn, YouTube and Google+ put together? Which same site sparks more on-line purchases than any other social network? Which site keeps the average user engaged for 88 minutes a day and grew by 4000% in six months?
Of course, it’s Pinterest – where users ‘pin’ website images to virtual boards. Examples boards could be called ‘Holiday destination ideas’, ‘Recipes’ or boards relating to hobbies or interests. In most cases, the pins lead back to their original source, linking back to a website.
So, how can you promote your business using Pinterest?
Begin by sharing your own products
The easiest way to start promoting your business on Pinterest is by creating boards to ‘pin’ your own products to. Name your boards using keywords that you think people will search for on Google or Pinterest itself.
Add price tags to your products
When creating a new image, add a price tag. To do so, simply include the ‘£’ in your description followed by the price and the price tag will be displayed in the upper left hand corner of the pin thumbnail. You can then add a link from the image to your website and your product will be added to Pinterest’s ‘gifts’ category – giving it more chance of being found.
What if I offer a service?
Think of ways to visually represent your services. Take pictures of your service in action and share images with a description of what is happening. For example, we also pin images of our workshops in action – just like the one below.
Increase your search-engine ranking
Pinterest can help you drive traffic back to your website. Each time you add an image, include a link to the relevant page on your website – this will help your Google ranking. Pinterest also allows you to add a description to your image, so use targeted keywords which will attract potential customers and encourage them to your website.
Offer incentives to visit your profile
Most users can easily tell when a Pinterest profile’s aim is solely to promote itself, so give users additional reasons to visit you. Try creating exclusive content or pinning to other products and services that complement your own but will also benefit your users.
Remember to engage with your users
Don’t forget – Pinterest is a social network, so it is important to engage with your users. Thank them for re-pinning your items or commenting. If people follow you, why not follow them back or ask users for feedback.
About the author
By Tania Vesty. Tania, a qualified marketer is responsible for Status Social’s marketing and is Status Social’s Pinterest expert.
The team at Status Social have trained more than 1,300 business people how to use social media to increase their profits.
Status Social runs Pinterest workshops. Find out more details about Pinterest workshops taking place near you.
The deputy team principal of the Williams Formula 1 team says it is vital that drivers are allowed to carry on tweeting – despite the possibilities of PR disasters. Claire Williams reckons F1 drivers need to be accessible so the sport doesn’t become boring. Claire gave an exclusive interview to Status Social and told us how she thinks social media and Formula 1 are a perfect fit.
Status Social: Is it a good or bad thing for F1 drivers to be personally engaging on social media?
CW: “I think it’s a great thing. There are lots of people that say Formula 1 is inaccessible and that the drivers are inaccessible and people can’t get into the paddock to meet them. So for drivers to tweet and to do it personally (and they all do, our drivers, they do it themselves, a press officer doesn’t do it for them), I think it’s so important that drivers do that.
I think it adds colour to the sport and it adds characters to our sport that are so necessary, so that it doesn’t just become an inaccessible, dry terrain that people aren’t interested in – and that people love. Racing drivers they’re heroes!”
Status Social: You’ve worked your way up through the ranks at Williams over the past 11 years now becoming Deputy Team Principle – how keen have you been throughout that time to embrace social media as a way of driving the team’s relationship with fans?
CW: “Well we were always looking at new ways when I worked in communications to beat everyone else. We’re hugely competitive at Williams, and that is not just applicable to the cars on track, it’s in everything we do. I maybe more so than others. Even down to the smallest detail, such as how quickly we get our press releases out at the end of every session after a race weekend.
Social media didn’t come on the scene though until quite a long way through my career in the communications office, probably in ’09 or something. I think we first started social media properly and that started with Twitter at testing. In fact someone told me the other day that we were the first to send pictures from a test, which I didn’t really know and I think that’s amazing!
So we are really proud of what we do. We don’t have the fan-following that Ferrari or the likes of Lewis Hamilton does, but I think we fight our own and I think we do a really good job of it and now for us it’s a hugely important element of the comms [communications] offer, not just for fans but for our partners as well.”
Status Social: Putting users at the forefront of the digital experience has always been high on your agenda. What can fans expect, continuing through this year, from their digital experience to try and help put them first?
CW: “Fans are such an important part of any sport and they are a really big part of Williams and we are very lucky we have got some very loyal fans that have been following the team since Frank started it, or when Frank started racing even, in ’69. They deserve loyalty in return, so whatever we can do to in order to enhance our offer for them and to embrace and engage them and draw them in so that they are part of the Williams experience is really important.
Every year we come up with a new road map as to how we will engage fans and we have a wide range of elements that fall under that from producing videos every month about what the team are doing in the factory or what Valtteri is doing trackside. We do lots of print and written material that goes up online and competitions weekly on Twitter. Someone is always engaging on Twitter.
We encourage more of our team personnel to engage on Twitter or to go on Instagram. So, we are always looking at different things that we can do and we are always looking at unique things that other teams aren’t doing to stand ourselves out. But we do it to share our passion for the sport and to bring fans in and to be a part of it and share things behind the scenes that they wouldn’t necessarily get elsewhere.”
Status Social: How do you think social media will impact Formula 1 going forward and how important is it to Formula 1?
CW: “I think it’s really important. There are so many restrictions around what we do, but actually it’s one of the freer elements of how we can communicate with our fans. So I think we just need to keep working on how we develop those channels. We have some very clever people in our communications team now that are working on that and actually engaging with other teams up and down the paddock.”
Listen to the entire interview with Claire Williams – including why the Williams drivers should be in everyone’s fantasy F1 teams and what Claire thinks of her driver Valtteri Bottas.
Want to know how to use social media to get your business and connect with your customers? Then check out what we do.Read More
Who owns your LinkedIn contacts? Is it you or the business you work for? And can you be sacked for using LinkedIn to look for job opportunities?
By guest blogger Katie Nash, employment law solicitor.
Senior HR professional John Flexman uploaded his CV onto LinkedIn and ticked the box which stated he was interested in other career opportunities. On the face of it, there may not appear to be much wrong with that. However, his employer BG Group took a different view.
His bosses asked him to remove his CV and invited to a disciplinary hearing for ‘inappropriate use of social media’. Although this may seem harsh on Mr Flexman, it appears that there was also information on the CV which portrayed BG Group in a bad light, suggesting that there were bad practices within the company. According to BG Group, his actions were in breach of its policies which precluded him from ticking the ‘career opportunities’ box on LinkedIn.
As a result of the dispute, Mr Flexman resigned and issued a claim of constructive unfair dismissal; essentially claiming that he was forced to leave his job as a result of the actions of the company. This is thought to be the first case of its kind involving an employee resigning over the use of a LinkedIn account.
The tribunal held that Mr Flexman had been unfairly dismissed as BG Group was guilty of a ‘serious breach of contract’. The tribunal said this was due to their unacceptable delay in dealing with the disciplinary case and their failure to address a grievance raised by Mr Flexman.
What many were hoping to see as a result of this case but didn’t, was whether the employer had been right in the first instance to commence disciplinary action over the uploading of the CV and the information contained therein. We may have to wait until another court case to get the answer.
Another issue to think about is contact lists. In a recent High Court decision, it was ordered that a former employee of Hays Specialist Recruitment had to disclose his LinkedIn contact list. Hays suspected he had taken contacts belonging to the company and copied them to his LinkedIn account.
However, the interesting point to note from this decision was the fact that the Court decided that the list of LinkedIn contacts actually belonged to the employee and NOT Hays, despite the information being gathered during the course of his employment (which is the usual legal test when considering who owns work that is created in the course of an employee’s employment).
What can employers do about social media issues?
Many employers will not have considered what will happen to an employee’s list of contacts on termination of employment. Historically, employers have relied on post-termination restrictions in tightly drafted employment contracts to ensure this valuable information goes no further.
However, now that professional social networking allows employees to create their own personal list of business contacts, employers should ensure that their contracts and policies deal with these tricky situations. The best way to do this is to ensure that there is a coherent social media policy, dealing with issues like inappropriate use, ownership of contact lists and obligations as regards confidential information.
Katie Nash is an employment law solicitor with Fishers Solicitors in Ashby de la Zouch in Leicestershire
The image below should make every business realise why they need to be on Google+.
It’s the results of a search for double glazing companies in Derby – a Google search that probably takes place every day. Thousands of times a day with a different location.
I’ve removed the top two paid-for results. The next two are the organic entries – websites which fit into the way Google likes them to look and behave. It is what comes next that shows how search is being changed by Google+.
The next three entries all have Google+ pages – Google tells us that in the search results. The ninth double glazing company listed is also on Google+. Even the other two entries on the first page have Google reviews alongside them. All of the entries are listed on Google local – now a part of Google+.
Nearly all of page one of Google influenced by Google+. And that is why you should be on Google+.
About the author
By Mark Saxby. Mark is a director at Status Social and with his team, has trained more than 800 business people how to use social media to increase their profits.
Status Social runs Google+ workshops. Find out more details about Google+ workshops taking place near you.Read More