How Social Media and PR Made Derby Enterprise Growth Fund the Most Successful RGF in the UK

Posted by on Jun 14, 2017 in Blog, Case studies | 0 comments

How Social Media and PR Made Derby Enterprise Growth Fund the Most Successful RGF in the UK

We collaborated on a social media and public relations campaign designed to let business people know about available grants and loans.

Our efforts were seen more than a million times during a two year campaign.

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The Derby Enterprise Growth Fund (DEGF) gave away £20 million in grants and loans between April 2013 and March 2015 – quicker than any Regional Growth Fund (RGF) in the UK. It helped create 300 jobs through the process.

From August 2013, we worked with PR firm JJPR to promote the fund. We made a good team: we have more than 40 years social media, PR and journalism experience between us.

Multi-Platform Marketing Strategy

Our campaign involved blogging, PR, and a number of social media platforms.

PR: Working with the DEGF team, JJPR interviewed those business owners who were successful in bidding for funding. Thanks to JJPR’s extensive press contacts, stories about DEGF appeared across scores of newspapers, radio and magazines. The DEGF was rarely out of the news thanks to JJPR’s efforts.

RGF blog and social media successBlog: We created a simple WordPress blog. Then, using JJPR’s press releases as a starting point, we turned these success stories into blogs. The 76 blogs posted were designed to encourage business leaders to check out the DEGF website for more information. They also gave us content to share across social media.

Twitter: We recognised that influencers were the key to the success of DEGF over Twitter, so we built relationships with business leaders in Derby and the surrounding areas. We sent out approximately 3,000 tweets throughout the campaign, all of which were predominantly designed to be retweeted, to encourage people to read the blog, and to visit the website.

LinkedIn: Many business owners are on LinkedIn. We used the platform to inform them about DEGF. We used personal profiles to build relationships, we created a DEGF group, and we posted relevant blog content into more than 10 LinkedIn groups.

The Results

We set a number of key performance indicators at the start of the campaign. All of them were achieved. Results included:

– 28% of all enquiries for DEGF funding recorded that they had heard of the fund through social media and PR – 15% through social media, 13% through PR.

– 1,093 clicks from social media to the DEGF website.

– 30,000 views of the DEGF blog.

– 700 retweets of DEGF tweets, reaching an estimated audience of 1 million people.

– £332,000 advertising equivalent of editorial coverage gained.

£20 million pounds of DEGF funding given away.

Got grants and loans to give away? We can help you reach out to businesses. Contact us for a chat about how we may be able to help you out.

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Glazing industry show success thanks to social media

Posted by on Jun 1, 2017 in Case studies | 0 comments

Glazing industry show success thanks to social media

A social media campaign to encourage visitors to a stand at a national glazing exhibition has resulted in leads worth tens of thousands of pounds.

Using a combination of Twitter and LinkedIn, more than 200 delegates were personally invited to find out more about Gate Marketing’s services at the FiT Show at the NEC in Birmingham.

And not only did decision makers in the glazing industry make the stand a must-visit destination, some booked telephone calls and meetings upon receiving the invitation.

The Twitter campaign

575 tweets were posted during the one-month high-intensity campaign on Twitter, with 140 personalised invitations sent to people expected to attend the FiT Show.

FiT Show Twitter campaign statistics for Gate MarketingThere were 873 visits to @GateMarketingUK’s Twitter profile during the campaign and the tweets were seen 46,000 times, which included nearly 11,000 views during the three-day show. All this was achieved with less than 90 followers (around 20 at the start of the campaign), proving once again that the number of Twitter followers is not a measure of success.

The LinkedIn campaign

73 people were invited to visit the Gate Marketing stand through LinkedIn invitations with recipients’ responses being overwhelmingly positive. Several requested telephone calls before the show. Director Andy Wallbanks responded to all queries promptly, building relationships with many people in the glazing industry.

With the Gate Marketing UK stand being next to the main entrance, many of those contacted over social media made it their first point of call, telling Andy and his team that they’d come after receiving their invitations.

“It was an absolute pleasure to work with Status Social,” said Andy. “As for the stats, my word, that’s impressive!

“People arrived at the stand with ours circled on their exhibition plan and it was exciting to be told they’d picked us out of 250 other stands to visit because of social media invitations.”

GIt’s not the first time Status Social has seen stunning results in the events sector. Previous campaigns have included filling Derby’s hotel rooms during the CAMRA National Real Ales Festival, boosting the world’s largest quarrying show, generating leads for an exhibitor at Housing 2016, attracting visitors to the 2015 and 2017 Natural Stone Shows and helping to draw record-breaking audiences at the Triple Glazing Question conference.

We’ve also been asked to step in to support several events struggling to attract visitors.

Find out how we helped a glazing company generate £200,000 in sales through social media.

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Glazing industry show debut for social media specialists

Posted by on May 22, 2017 in Status Social News | 0 comments

Glazing industry show debut for social media specialists

Social media management, training and strategy specialists, Status Social, will be exhibiting for the first time at national glazing event, The FiT Show.

More than 12,000 people have registered for the show which takes place at the NEC in Birmingham.

We’re exhibiting alongside specialist glazing marketing partners, Gate Marketing.

Our glazing industry clients have generated more than £200,000 in sales through social media. We’ve also run the social media for a national glazing event, which attracted a record number of attendees.

Gate Marketing and Status Social will be on Stand M3, just by the entrance to Hall 6, during the FiT Show:

FiT Show Floorplan

An Invitation to Connect

Through a powerful social media campaign, we personally invited hundreds of people to visit the stand, with significant results.

The team at Gate Marketing, led by Andy Wallbanks, have decades of experience working in the sector.

Status Social director Mark Saxby says that when Andy asked if he’d like to join him at the show, it was a no-brainer:

We are a results-driven social media agency and Gate Marketing shares our desire to make a difference in the glazing industry.

There are so many opportunities for glazing companies to increase sales through social media and traditional marketing. We’re looking forward to getting window company owners as excited about the opportunities as we are!

If you would like to meet up with Gate Marketing and Status Social at the FiT Show, then contact us to book an appointment, or visit us at Stand M3.

Also read how a glazing company generated £200,000-worth of business through social media.

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Social Media with Results by True Social Media Specialists

Posted by on May 10, 2017 in Social Media | 0 comments

Social Media with Results by True Social Media Specialists

Status Social delivers social media with results.

Everything we do for your business has to be aligned with your objectives.

But why choose Status Social?

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1. We Consistently Deliver Results.

We’ve generated more than half a million pounds in social media sales and our social media case studies page is regularly updated with fresh success stories.

2. We use social media socially.

We manage social media accounts in the right way – building relationships with your target audience and bringing them closer to conversion. It’s not about bludgeoning your audience with sales messages, our social selling techniques win people over, turning them into customers and advocates.

3. We Come Highly Recommended.

Ask any of our clients whether we’re any good. Some will tell you about how we transformed their business. Others will talk about how we put on the best training workshops they’ve ever been on. What’s more, our NPS score is currently 86.

Social Media Derby

4. We’re Social Media Specialists.

Time has told us that to get results on social media takes a lot of time and a lot of expertise. So when we say we’re social media specialists, we mean it! Social media is all we do.

5. We’ve Been Doing This For A While.

We were one of the first specialist social media agencies in the UK and we’ve worked with some of the UK’s biggest companies. We’ve managed scores of social media accounts and trained more than 1,600 business people.

Social Media Derby

6. We’re Driven By Our Values.

Everything we do is defined by our nine values, of which being ethical and honest are the most important. That means we’ll only sell you a service that’s right for your business. We’ll always be realistic about what we expect to achieve.

7. We’ve Got Expertise.

We manage successful social media accounts and we run social media strategy and training workshops. This means we practise what we preach. We’re more than happy to pass our knowledge onto you.

Social Media Derby

8. We’ve Won Awards.

We’re recognised by others as being the best in the business. We’re the current Derby Telegraph Creative Business of the Year, and we’ve been finalists in many other awards. We’ve even been nominated for awards we didn’t enter ourselves!

9. We Believe In Giving Back.

We’re all about making a difference –  to our clients, to our team, and to wider society. We give away at least 10% of our profits, as well as £5,000 of free help to our Charity of the Year. We’re also developing our own social media for schools charity.

Social Media Derby

Want results from your social media?

Call us for a Consultation on 01332 776 910 (Derby) or 01158 248 242 (Nottingham).

Or to arrange a chat with one of our expert social media consultants, fill in the form below:

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How a School Attracted New Pupils Through Social Media

Posted by on May 10, 2017 in Case studies | 0 comments

How a School Attracted New Pupils Through Social Media

Social media in schools – headteachers and marketing managers know they need to use it. But how?

Derby High School had two main objectives: To use Facebook to attract more pupils, and LinkedIn to help their students find jobs.

Within a few months of going through Facebook and LinkedIn training, the school could see dramatic results.

Not only had the reach of the Facebook page increased by 5000%, Derby High School had also received enquiries from parents who’d seen its increased Facebook activity, and who wanted to send their children to the school.

Derby High School staff also wanted to build relationships with the local business community to help their students find work experience.

During her LinkedIn training, marketing manager Catherine Warwick was given the target of finding 20 useful contacts. These connections resulted in work experience opportunities and mentors for her sixth formers.

UPDATE: Derby High School hosted an event in May 2017 where local business people were invited to mix with sixth form pupils who’d been given networking training. 28 of the 40 delegates who attended were LinkedIn connections. In previous years, those invited would be people spotted in the news or business people met briefly at networking events. At least a third of people would usually drop out in the days leading up to the event.

“Using LinkedIn we had just three no shows,” says Catherine. “And those who couldn’t make it sent people in their place!  It’s really been fab, I’m delighted!”

Find out more about how we can help you attract students and the business community to your school.

Can’t watch the videos? Then read the transcripts of our interviews with Catherine below.

Derby High School and Facebook

“We’ve been working with Status Social for about six months now, and we first approached them because we wanted to raise the profile of the school using Facebook, and get the parents to like more of our posts and to share some of the great things that are going on in the school, with people in their networks.

“The first thing I realised when we went to the workshop with Mark was that we’ve been doing it all wrong, and he quickly showed us how to rectify that.

“During the workshop, we worked on how to encourage the parents to share all the great things that are going on in the school, and how best to get Facebook to notice us and show us to other people, not just those who are linked with the school anyway.

“Within a week of going to the workshop, our reach of just under 100 people a week, had gone up by nearly 5000%, which was absolutely amazing. Engagement was up by 12,000% and page visits were up by 2000% so within a week we were seeing a massive difference, and within a fortnight, that had gone up even more.

“Now, six months down the line, the numbers are truly incredible. We’ve had enquiries from prospective parents who’ve come to us just because they’ve seen our updates on Facebook, they’ve got no other links with the school, and they want to find out more.

“People who come around on tours of the school say to us “We like the things that you’re doing on Facebook”, so for me, it’s great, and it’s a brilliant way of engaging with our parents who are already here as well, they’re liking seeing all the photos and things that we didn’t always get out to them before, so all in all, it’s been a fantastic success.”

Derby High School and LinkedIn

“Part of my role is helping our students engage with businesses, and a great tool for engaging with businesses is LinkedIn, so I was really keen to find out how I could exploit that a little bit more to help me in my work and to help our students here.

“I approached Status Social who set me a target of getting a least 20 useful business contacts on LinkedIn, and with the information that I’d learnt in their workshop that I went on, this was no problem at all.

“I just followed the guidelines that they’d set me, and within a month I was pleased to be able to report that I’d got at least 20 useful contacts, and 5 work experience placements and mentors for current sixth formers here, so it’s been really, really good for both the students, and also for me.”

Find out more about how we can help you attract students to your schools.

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