The Great Social Media Image Size Cheat Sheet – 2017 Edition!

Posted by on Aug 9, 2017 in Blog | 0 comments

The Great Social Media Image Size Cheat Sheet – 2017 Edition!

Blurred LinkedIn background images. Dodgy-looking Twitter headers. Unforgivable Facebook cover photos. We’ve all seen them.

But as a business owners and marketeers, it’s vital we look good on social media.

And with the social networks regularly changing their photo sizes, it’s so difficult to keep on top of the latest dimensions.

Luckily, someone’s done the job for us!

Take a bow, We Are Top 10 and Omnicore!

They’ve created a beautiful infographic that tells us (almost) everything we need to know for social media image sizes in 2017.

So there’s little more to say than: Enjoy! Print it! Frame it! Wear it on a t-shirt! Get it tattooed on your forearm!

Social Media Image Size Cheat Sheet 2017

 

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Social Media Is a Fabulous Tool for Connecting Journalists with Stories

Posted by on Jul 29, 2017 in Case studies | 0 comments

Social Media Is a Fabulous Tool for Connecting Journalists with Stories

Social media networks like Twitter and LinkedIn give us easy access to reporters and editors. We can build relationships with them, making it much more likely they will be interested in covering our stories.

This is particularly true when it comes to journalists working for the national press or broadcasters. They are more contactable than ever before.

But how do you use social media to get journalists to come to YOU when they want someone to comment on a story?

Elaine Greenwood is a light rail expert. She’s worked on the London Docklands Light Railway, Manchester Metrolink and Blackpool Transport. She’s a true expert with more than 20 years of experience at train makers Bombardier, DB and Stadler Rail.

When we worked with Elaine and her colleagues at DB on their LinkedIn profile, we naturally wanted to make the most of their skills to help them attract valuable leads. We optimised their profiles so they could be found by someone looking for their type of expertise – not just within LinkedIn but on Google too.

In short, we made it more likely that Elaine’s profile would get discovered. However, it still came as a surprise to her when the BBC came calling one day.

Watch or read her story:

 

The LinkedIn workshop was really interesting and helpful. It taught us how to get the best out of the site regarding business and personal use. I certainly didn’t know a lot about LinkedIn before the workshop so it was helpful for that reason.

When helping me with my profile, Status Social were kinder than I would have been with myself. They insisted that I used the word “expert”. I was not so keen on that title because I wouldn’t have considered myself an expert, but I believe in hindsight they were probably right.

After twenty years in light rail I would consider myself an expert on the subject. And because my profile said “light rail expert”, I received a call from BBC Look North who wished for my opinion in writing an article about the implementation of a new tram project in Hull.

From there my details were passed on to someone else, and I soon received a call from BBC Radio Derby. They invited me to an interview which would appear on Radio Hull (Humberside) the following morning.

It was an exciting experience from which I received a lot of publicity. Whether that is good or bad I don’t know! But it all started with a LinkedIn workshop…

Most businesses that take our social media training go on to achieve exciting things.

Who knows what sort of great things could be in store for you after your workshop? 

Whatever the case, your journey will start with a single phone call! For a free quote and a friendly chat about social media training, contact us today on 01332 776 910 or 0115 824 8242.

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10 ways to Increase Profits for your B2B

Posted by on Jul 4, 2017 in Status Social News | 2 comments

10 ways to Increase Profits for your B2B

Do you want to get more leads for your business? Is your company making as much profit as you’d like? Is your cashflow as you’d like it to be?

Status Social has teamed up with A2B Business Growth to stage a FREE breakfast event at the beautiful Seven restaurant in Pride Park, Derby, where you’ll hear two presentations which could have a massive effect on your business:

5 Ways to Create Sustainable, Productive Cashflow in your B2B – Alan Bark from A2B Business Growth.

5 ways Social Media can Increase Measurable Leads for your B2B – Mark Saxby from Status Social.

This event, which is for company owners in the B2B (business-to-business) sectors, will give you valuable tips which you can take away to run your organisation more effectively.

10 ways to Increase Profits for Your B2B runs from 8.30am-10.30am on Thursday 27 July and includes a wonderful breakfast provided by Seven. It is free but places are limited:

Eventbrite - 10 ways to Increase Profits for your B2B

8.30am: Arrive, breakfast and network with fellow business owners

9am: 5 Ways to Create Sustainable, Productive Cashflow in your B2B- Alan Bark

9.45am: 5 ways Social Media can Increase Measurable Leads for your B2B – Mark Saxby

10.30am: Finish (and network some more!)

About the speakers:

Derby Social Media Consultant Mark SaxbyMark Saxby is a former award-winning BBC and ITV journalist who set up Status Social six years ago. Status Social was one of the first specialist social media agencies in the UK and has gone on to help companies generate more than £850,000 of measurable sales through social media. Mark and his team have trained more than 1,600 people in how to use social media to achieve their business objectives.

Alan Bark is an Executive and Business Coach. He has 17 years’ experience in sales and marketing, mentoring and managing internal and field based sales professionals, and a further 13 years managing and coaching world class service delivery teams. Much of his work has been in the B2B sectors. Alan has achieved results time after time, increased average transaction values, increased sales conversions, built better qualified pipelines and reduced sales cycles. He joined the Action Coach network in February 2017.

Please don’t book a place if you are NOT a company owner in the B2B sector!

Book your free place NOW!

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How Social Media and PR Made Derby Enterprise Growth Fund the Most Successful RGF in the UK

Posted by on Jun 14, 2017 in Blog, Case studies | 0 comments

How Social Media and PR Made Derby Enterprise Growth Fund the Most Successful RGF in the UK

We collaborated on a social media and public relations campaign designed to let business people know about available grants and loans.

Our efforts were seen more than a million times during a two year campaign.

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The Derby Enterprise Growth Fund (DEGF) gave away £20 million in grants and loans between April 2013 and March 2015 – quicker than any Regional Growth Fund (RGF) in the UK. It helped create 300 jobs through the process.

From August 2013, we worked with PR firm JJPR to promote the fund. We made a good team: we have more than 40 years social media, PR and journalism experience between us.

Multi-Platform Marketing Strategy

Our campaign involved blogging, PR, and a number of social media platforms.

PR: Working with the DEGF team, JJPR interviewed those business owners who were successful in bidding for funding. Thanks to JJPR’s extensive press contacts, stories about DEGF appeared across scores of newspapers, radio and magazines. The DEGF was rarely out of the news thanks to JJPR’s efforts.

RGF blog and social media successBlog: We created a simple WordPress blog. Then, using JJPR’s press releases as a starting point, we turned these success stories into blogs. The 76 blogs posted were designed to encourage business leaders to check out the DEGF website for more information. They also gave us content to share across social media.

Twitter: We recognised that influencers were the key to the success of DEGF over Twitter, so we built relationships with business leaders in Derby and the surrounding areas. We sent out approximately 3,000 tweets throughout the campaign, all of which were predominantly designed to be retweeted, to encourage people to read the blog, and to visit the website.

LinkedIn: Many business owners are on LinkedIn. We used the platform to inform them about DEGF. We used personal profiles to build relationships, we created a DEGF group, and we posted relevant blog content into more than 10 LinkedIn groups.

The Results

We set a number of key performance indicators at the start of the campaign. All of them were achieved. Results included:

– 28% of all enquiries for DEGF funding recorded that they had heard of the fund through social media and PR – 15% through social media, 13% through PR.

– 1,093 clicks from social media to the DEGF website.

– 30,000 views of the DEGF blog.

– 700 retweets of DEGF tweets, reaching an estimated audience of 1 million people.

– £332,000 advertising equivalent of editorial coverage gained.

£20 million pounds of DEGF funding given away.

Got grants and loans to give away? We can help you reach out to businesses. Contact us for a chat about how we may be able to help you out.

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Glazing industry show success thanks to social media

Posted by on Jun 1, 2017 in Case studies | 0 comments

Glazing industry show success thanks to social media

A social media campaign to encourage visitors to a stand at a national glazing exhibition has resulted in leads worth tens of thousands of pounds.

Using a combination of Twitter and LinkedIn, more than 200 delegates were personally invited to find out more about Gate Marketing’s services at the FiT Show at the NEC in Birmingham.

And not only did decision makers in the glazing industry make the stand a must-visit destination, some booked telephone calls and meetings upon receiving the invitation.

The Twitter campaign

575 tweets were posted during the one-month high-intensity campaign on Twitter, with 140 personalised invitations sent to people expected to attend the FiT Show.

FiT Show Twitter campaign statistics for Gate MarketingThere were 873 visits to @GateMarketingUK’s Twitter profile during the campaign and the tweets were seen 46,000 times, which included nearly 11,000 views during the three-day show. All this was achieved with less than 90 followers (around 20 at the start of the campaign), proving once again that the number of Twitter followers is not a measure of success.

The LinkedIn campaign

73 people were invited to visit the Gate Marketing stand through LinkedIn invitations with recipients’ responses being overwhelmingly positive. Several requested telephone calls before the show. Director Andy Wallbanks responded to all queries promptly, building relationships with many people in the glazing industry.

With the Gate Marketing UK stand being next to the main entrance, many of those contacted over social media made it their first point of call, telling Andy and his team that they’d come after receiving their invitations.

“It was an absolute pleasure to work with Status Social,” said Andy. “As for the stats, my word, that’s impressive!

“People arrived at the stand with ours circled on their exhibition plan and it was exciting to be told they’d picked us out of 250 other stands to visit because of social media invitations.”

GIt’s not the first time Status Social has seen stunning results in the events sector. Previous campaigns have included filling Derby’s hotel rooms during the CAMRA National Real Ales Festival, boosting the world’s largest quarrying show, generating leads for an exhibitor at Housing 2016, attracting visitors to the 2015 and 2017 Natural Stone Shows and helping to draw record-breaking audiences at the Triple Glazing Question conference.

We’ve also been asked to step in to support several events struggling to attract visitors.

Find out how we helped a glazing company generate £200,000 in sales through social media.

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