Posts by Mark

Social media training helps Derbyshire charity reach out.

Posted by on Nov 30, 2014 in Case studies | 0 comments

Social media training helps Derbyshire charity reach out.

A Derbyshire charity which was given a year’s free social media training, strategy and consultation says it has seen dramatic results.

Treetops Hospice, which has its headquarters in Risley, says it is now engaging with five times as many people over social media than it was in 2013.

It also reports double the number of people are now seeing its Facebook posts, over the time when many businesses and charities say they have experienced a fall.

Treetops Hospice is the 2014 Status Social Charity of the Year and has undergone a series of social media workshops designed to help staff use the medium more effectively.

Status Social is now seeking applications from across the East Midlands and East Staffordshire for its 2015 Charity of the Year.

Lizzie Banks is the marketing executive at Treetops Hospice: “In January, Status Social chose Treetops Hospice as its first ever charity of the year. We were thrilled as we already knew of the company’s work and were keen to learn as much as possible from them. They haven’t disappointed.”

Treetops Hospice has particularly seen great results on its Facebook page since the training. Lizzie said: “A status about our Vintage Fayre in October got almost 16,000 organic impressions (we normally average 1,000). We’d never held a vintage fayre before and had zero budget to publicise it. Over 800 people attended on the day, and it raised £4,000 for the hospice.

“In October 2013, the average number of people seeing our Facebook posts was 438. In October 2014 it was 824. In October 2013, we engaged with an average of 49 people per day. In October 2014, it was 273.”

The number of likes on the Treetops Hospice Facebook page has also increased from 832 to 1416 over the last year.

Lizzie added: “All the training and support given by Status Social was professional, easy to understand, very interactive and surprisingly fun.

“The real test though is once you’re back in the office. Can you actually put what you’ve learnt into practice? I’m not going to pretend it’s easy. You do have to dedicate time and effort to it. But the more you do it, and the more you can learn from the experts, the easier it becomes.”

See what Lizzie thought about the individual workshops below.

Status Social director Mark Saxby added: “It’s been great working with Treetops – a charity which committed to putting their training into practice, with fabulous results. And I know there’s more to come.

Status Social charity of the year“We are looking for a similar determination from next year’s Status Social Charity of the Year. A charity which recognises the power of social media and the difference it can making to fundraising, increasing brand awareness and engaging with supporters.”

See more details and how you can apply on our Charity of the Year page.

What Lizzie Banks from Treetops Hospice thought about each social media training session

Social media strategy
The social media strategy sessions gave us the time and expert guidance to focus on what we really wanted to achieve with social media, and how best to go about it.

We didn’t want to just ‘do’ social media because everyone else is doing it. We wanted to actively engage with people to promote our services and inspire fundraising.

Facebook training workshop
The Facebook training was an eye-opener. Following the training, we shared what we’d learnt from Mark with our fundraising, lottery and retail staff, and encouraged them to start posting on the Treetops Facebook page.

We wouldn’t have had the confidence to do this without Status Social’s help. On the whole, this has been a very positive step. Since letting our fundraisers loose on our Facebook page, their personalities have shone through and the reach of our posts has increased markedly.

It’s helped us to write more creatively, from the perspective of the reader, rather than simply repeating the same “come to our fundraising event” message.

Twitter training workshop
We’ve used Twitter on and off for years. We tended to do a flurry of tweets over a week, then forget Twitter existed for a month, and then have another flurry of tweets. We were very inconsistent and it always seemed to fall off the ‘to do’ list. Thanks to the training, we’re now using it more consistently and more creatively.

We’re now seeing more fundraisers tagging Treetops when talking about their fundraising challenges, and we’re enjoying talking to them and sharing their successes.

Blogging workshop
The blogging training was very thought-provoking and made us realise how many different stories we can tell from different perspectives within the hospice. The exercise at the end of the training session was particularly valuable for highlighting the different writing styles of our staff team. We came away full of ideas and eager to get started.

If you’d like help using social media for your charity or business then contact us for a free social media consultation.Status Social charity of the year

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Should you monitor your employees’ social media?

Posted by on Nov 6, 2014 in Blog | 0 comments

Should you monitor your employees’ social media?

How much time do your staff waste on social media during their working hours? According to new research, 65 per cent of firms will never know – they just don’t monitor it.

The study by Roythornes Solicitors found that despite the increasing popularity of social media, the number of firms checking the use of social media by employees has only marginally increased from last year.

The Social Media in the Workplace 2014 report also discovered that 43% of businesses still don’t have a social media policy – guarding their reputation outside working hours as well as inside.

More than 30 per cent of businesses still have no idea what is being said online about them. Only 27 per cent of businesses formally do regular searches on appearances of their name on the web; nearly 43 per cent doing it informally.

The Roythornes’ report (you can see their results in their infographic below) does suggest a few interesting dilemmas – should employers be monitoring their staff’s social media use? Or is that an invasion of privacy? What do you think? Let us know in the comments section below.

social_media__in_the__workplace_2014

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How LinkedIn opened doors for a traditional manufacturing businesses

Posted by on Oct 17, 2014 in Case studies | 0 comments

How LinkedIn opened doors for a traditional manufacturing businesses

“We know all our customers so there’s no point using social media to get more.” We’ve heard that many times over the past four years. But is it a fair point?

Jake Waterhouse from DEKOMTE de Temple thought he knew all his potential clients but considered social media too important to ignore. He asked Status Social to deliver LinkedIn training for him and his senior team based in Gloucestershire.

DEKOMTE supply expansion joints to many of the world’s largest power stations. Jake explained how LinkedIn had helped him make new inroads…

“I only joined LinkedIn about seven months ago and that’s why we had the training six months ago, just to make sure we were using it in the right way.

Jake Waterhouse

Jake Waterhouse

“First of all we started adding contacts, using our contact database we had to find all the people that were using LinkedIn from all the power plants and OEMs we were dealing with. I’m quite surprised by how quickly that has grown, we have over 500 contacts already, which is quite amazing.

“I was sceptical at the beginning whether or not we would actually gain any new business from using LinkedIn but we have already received a couple of serious requests, one specific enquiry, which we followed up. That initiation wouldn’t have arisen if we didn’t have LinkedIn.

“One of my roles in terms of managing more international markets has been introducing and referring contacts from different countries. So in terms of bringing about a better cohesion across all our offices and for people to see what contacts we have in other countries it’s been quite interesting.

“The thing which I think we struggled with (which you helped us with on the LinkedIn training) was making sure we gained regular bulletin material and regular status updates. We’ve now found a way to get bulletins that really focus on new products, new seminars, presentations and trying to look at new things we’re doing in the business. We’re now looking internally at how we can produce better bulletins.

“Overall it’s been a really good experience. We just hope to try and build on it and hopefully do some more networking and get some new enquiries from it.

DEKOMTE-LOGO“We are a very small, niche market which is very much based personally and on relationships. There are only 150 customers for us in the UK, so you’d ask ‘What good is social networking when you already know?’ But the thing with relationships, unless you’re speaking to them on a regular basis, you don’t know how things change.

“Using this extra media actually takes pressure off the relationship because it allows a connection with the customer which isn’t all about me contacting them at the wrong or inconvenient time. They can actually see what we’re doing and things crop up that people didn’t know we did before because maybe we didn’t always consider it as applicable.

“I definitely think it’s interesting for every type of company, whether it be business-to-business or more consumer-focused to think about social networking to give a new dimension to the relationships they have with their customers.”

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What is the perfect LinkedIn profile photo?

Posted by on Oct 1, 2014 in Blog | 0 comments

What is the perfect LinkedIn profile photo?

I’ve seen some howlers in the past. Photos on LinkedIn, I mean. Photos that are supposed to sell you as a serious businessman or woman but instead…. don’t.

One of the first things we do on every Status Social LinkedIn workshop is go through the delegates’ profile photos. And we do it because having the right image is one of the most important things you can do on the business-to-business network.

Have a smile on your face, dress smartly, stick to head and shoulders (not the shampoo), think about the colours, consider which way you are facing, etc, etc. If your photo is wrong, a potential client could end up going elsewhere.

So it’s great to see that the boffins at Photofeeler feel as strongly as me. In fact, they’ve done some research into the perfect social media profile photo. And produced a handy infographic which you can look at below.

As their research gets a wider audience, perhaps we will no longer see profile photos of the top of a bald man’s head; or someone with their back to the camera; or the man with a beer glass bigger than his head.

Here’s hoping!

The Perfect Profile Photo Infographic

Want to know more about how you can best use LinkedIn to get business (and we really do mean get business – check out our case studies) then take a look at our LinkedIn profile writing service or LinkedIn training.

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How an accountants used LinkedIn to get new business

Posted by on Sep 24, 2014 in Case studies | 0 comments

How an accountants used LinkedIn to get new business

A Burton accountants generated a £15,000 worth of new business within a couple of months of their LinkedIn training.

The team at The Chartwell Practice had been using LinkedIn for several years but realised they weren’t getting the most out of it. Status Social was asked to come in and train their staff so they could help bring in new clients through the powerful business-to-business social network.

Within two months of using LinkedIn tentatively, business development director Frank Startin had picked up a contact worth thousands of pounds for the Stafford accountants, generated through social media. Watch his story here or read the transcript below:

“We had a great day of training with Mark who taught a group of us how to use LinkedIn effectively and strategically. The workshop was taught in a fun way and some great tips were given by Mark who is obviously an expert in his field. We wouldn’t hesitate to use Mark again and would recommend other businesses tap into his skills so that they too can learn how to use social media to their advantage.” Martin Chilver, The Chartwell Practice, Burton Upon Trent

Frank: “One of the things we wanted to do (as part of the LinkedIn training) was change our profile and make it much more detailed but also look at who we were connected to.

“I spent time going through those connections and looking at how we could involve those people in a small networking group that I’ve got going.

“I actually went through those contacts individually, emailed them through LinkedIn to reintroduce myself and to tell them what I was doing and through that it generated a client for us who was probably worth around £15,000 over the next few years.

“That was someone who I’d known and been connected to for a bit on LinkedIn and his comment was “I was just thinking about contacting you and then your message came through on LinkedIn and here we are and yes I really want to do business with you.” So I’m pleased with what we got out of the LinkedIn training that we did.”

Want to know how you can generate £15,000 and more from LinkedIn? Then contact us by clicking here.

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