Social Media Campaign Doubles Event Attendance in Just One Month

Posted by on Jul 31, 2017 in Blog | 0 comments

Social Media Campaign Doubles Event Attendance in Just One Month

A month to go until your event with no social media strategy, who do you call?

We ran a month-long twitter campaign for Mainframe, a new community of creatives in Derby, part of the BIG HOUSE programme.

The Big House is a collaboration providing sector specific support; making it easier for digital & creative businesses to understand and access the free help available in our region.

Mainframe are based at Derby’s QUAD. Funded via the European Regional Development Fund and Art’s Council England, they host free monthly meetups. They cover a range of inspirational topics from business growth to the downright futuristic and forward thinking.

After a limited attendance at their first event, Mainframe contacted us for some social media support. We were tasked with raising the profile of the community, highlighting the opportunities for collaboration with the creative industry and attracting people that work within Derby’s creative sector to Mainframe’s next event.

Strategy and Results

Creatives love Twitter, so that’s where we focused our efforts. During the month-long campaign, we published a total of 833 tweets, reaching an audience of over 80,000 people.

In the weeks running up to the event,  we sent more than 200 invites to businesses and individuals from the creative and digital industries in Derbyshire. We followed these up with a second reminder in the days leading up to the event.

At the same time we attracted over 100 new Twitter followers, which vastly increased Mainframe’s brand awareness.

social media for creatives

Live tweeting on the day of the event!

49 people attended the event, double the previous month. We were there too, armed with mobile devices ready to capture the event from multiple angles. Having already completed the ground work, the attendees were already following Mainframe on Twitter and were keen to interact.

social media for creatives

The live tweets, interactions and retweets all communicated Mainframe’s mission: to build a community where support, encouragement and inspiration is available both on and offline. The live tweets also made those who couldn’t make it aware of what they were missing out on – including the free virtual reality headset for all that attended!

The buzz surrounding the event was clear both online and through speaking to those who attended. As a digital creative business ourselves, we are keen to see this community flourish. We’re already looking forward to assisting with future events.

 

Click here to see how we reached over 1 million people with our recent Derby Book Festival social media campaign.

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How To Get More Likes On Facebook

Posted by on Jun 8, 2017 in Blog | 0 comments

How To Get More Likes On Facebook

If you don’t ask, you (probably) won’t get…

So, you’re already a social media pro. You’re posting great content with high levels of engagement. You’re reaching new audiences and putting your ideas out there.

You know that to achieve success on social media means posting creative, engaging content, and you know you’re doing that well.

So, what now? When you’re already doing your best, what more can you do to take things to the next level?

Well, seek and you will find…

A Quick, Easy and Highly-Effective Trick to Get More Likes on Facebook

As you’re a social media pro, I don’t have to remind you that increasing page likes shouldn’t be your primary goal when using Facebook. However, if you want to find success on social media, a strong following of people interested in your posts certainly won’t hurt.

The more followers you get, the larger your potential audience, and the more likely people will engage with your content.

Let’s jump straight in. The quick pro tip that’s likely missing from your social media strategy is probably the simplest:

Invite people to like your page!

Okay, now you’re wondering why I used the word ‘Pro’ to describe that tip. Well, I don’t mean simply going down your friends lists inviting as many Joe Bloggs type people as you can find.

No: Facebook has a great feature that lets you review the people who like your content and target them specifically, inviting them to like your page. And if a person connects with one post, they’ll probably find other content you publish of interest too.

How to get more Facebook Likes

Get More Likes on Facebook by Asking for More Likes – How it Works

Last week a friend asked me to help manage his business’ Facebook page.

The page already had over 900 likes and he regularly posts creative and engaging content. He told me the page typically gets 3-5 new page likes each week. He was already doing well, but I knew he could do better.

First, I looked through his content from the past week. I reviewed each post’s likes and invited anyone who didn’t already like his page to do so.

In this way I was able to target 30 people. A few days later we reviewed the page’s progress and found that 23 people had accepted those invitations.

So with less than 10 minutes’ work we’d significantly boosted the page’s likes. If you get into the habit of doing this once a week, it’s easy to see how your page’s popularity might eventually soar!

So if you want to get more likes on Facebook, just remind your audience that the “Like” button exists.

Often all it takes is that little nudge to get them on board!

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